Digital Publishing Bootcamp 2012

1. Presentations
2. Tools
3. Free White Papers

1. PRESENTATIONS:

TUESDAY:

Morning

• Integrating Digital Publishing: Seven Pillars for Success(.pdf)
• Integrating Digital Publishing: Seven Pillars for Success(.ppt)
• Creating, Curating, and Publishing Insanely Great Digital Content(.pdf)
• Creating, Curating, and Publishing Insanely Great Digital Content(.ppt)
• SEO Blogging (.pdf)
• SEO Blogging (.ppt)

Afternoon

• Choosing the Best Revenue Models for your Business (.pdf)
• Choosing the Best Revenue Models for your Business (.ppt)
• Digital Native Video on YouTube
• Digital Native Survey Questions (.pdf)

WEDNESDAY:

Morning

 

How to Build a Better Website (.pdf)

How to Build a Better Website (.ppt)

Growing Your Digital Audience (.pdf)

Growing Your Digital Audience (.ppt)

Unlocking the Power of Twitter (.pdf)

Unlocking the Power of Twitter (.ppt)

 

Afternoon

 

Digital Magazine Publishing (.pdf)

Digital Magazine Publishing (.ppt)

 

 

THURSDAY:

 

Google Analytics and KPIs: Which Metrics Really Matter? (.pdf)

Google Analytics and KPIs: Which Metrics Really Matter? (.ppt)

Managing the Customer Experience (.pdf)

Managing the Customer Experience (.ppt)

Digital Publishing Audit (.pdf)

Digital Publishing Audit (.ppt)

Afternoon

Forecasting the Future: Mastering the Art of Proxy Metric Modeling (.pdf)

Forecasting the Future: Mastering the Art of Proxy Metric Modeling (.ppt)

2. TOOLS

• Google Visibility Report Sample (Gardens Daily)
• Google Visibility Report Glossary
• Online Strategy Model (Gardens Daily)
• Online Market Audit Sample (Gardens Daily)
• Key Metrics Dashboard (Single Opt-in)
• Key Metrics Dashboard (Double Opt-in)
• Email Performance Report
• Email Circulation Calculator
• Email Lifetime Calculator
• Link Building Lifetime Calculator
• SEO Lifetime Calculator
• Article Release Guidelines
• Online Editor Job Description
• System Option Descriptions

3. FREE WHITE PAPERS

• 10 Email Newsletter Design Best Practices
• 5 Deadly Membership Website Mistakes
• Blogging for Marketing 101
• Building Subscription Websites
• Content Marketing Strategy Basics
• Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now
• Digital Publishing Strategy Basics
• Editorial Management Guidelines for Online Publishers
• Email Copywriting Basics
• Free eBook: Internet Marketing Strategy for Publishers
• Google Keyword Tool Basics
• How to Write a White Paper That Sells
• Internet Business Models and Strategies
• Kindle Publishing Competition Heats Up
• Landing Page Handbook: Creating Sales Letter Landing Pages that Sell
• Launch a Link-Building Campaign
• Million Dollar Landing Page Templates
• Mobile Site Design for Content Publishers
• Online Press Release Guidelines
• Rapid Conversion Landing Page Optimization Guidelines
• SEO Campaign Management Basics
• SEO Copywriting Secrets
• Seven Online Publishing Secrets
• The 17 Best Email Subject Lines
• Tips for Creating a Successful Podcasting Series
• Twitter Advice For (and From) Content Marketers
• Twitter Tutorial on Maximizing Website Traffic
• Web Advertising Tips for Google Adsense