Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?
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How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
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Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue Reading »
Why your email newsletter program may be leaving thousands of dollars on the table…
Economics is the measurement of any business enterprise. Profitability is the price of survival.
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »
Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name
The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by … Continue Reading »
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great … Continue Reading »
All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »
Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »
Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »
Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »
Get unlimited LIVE and ON-DEMAND access to the next 17 SiPA/Mequoda Webinars.
Login and phone instructions for the LIVE webinars will be sent separately, closer to the live date. Please call 866-713-1005 or email customercare@mequoda.com with questions.
With your ON-DEMAND access, you’ll also get
dozens of spreadsheet calculators, tools and white … Continue Reading »
How a publisher made one change that increased their delivery rates from 65% to 98% in days. If your email provider is not giving you a delivery report, and you are not registered with a service like Delivery Monitor, we seriously recommend that you pay attention. … Continue Reading »
Adjusting the time your emails are sent can save your customers from sifting through spammy subject lines to find your content.
Variety, the bible for show biz insiders, has provided Hollywood movers and shakers with the industry news they need for over 100 years. The company has been around the block … Continue Reading »
Email newsletters are not like the direct mail campaigns of old. They are based in a volatile environment where spam laws and software capabilities constantly change, and where best practice rules are still undefined. The emerging use of preview panes in email software is the latest change to that environment. … Continue Reading »
More attention to detail would help improve the reader experience and lift response.
Many years ago my father bought a boat and was soliciting ideas for names. My brother jokingly suggested “Drug Money,” not because my father was into anything seedy, but because he had spent his entire career in the … Continue Reading »
Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated is also in the mix with a TV Show, a website network and a free email newsletter, which we’ll put to test today in this review. … Continue Reading »
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things that can help—or hurt—a newsletter’s chances of achieving those goals.
We’ve developed 10 guidelines for designing an effective email newsletter that … Continue Reading »
How the business media giant capitalizes on 37 free email newsletters and email alerts
Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts. Visitors to the site can sign up for free email newsletters in a variety of topics.
Today, the challenges of email newsletter marketing are similar.
Unfortunately, many Internet marketers spend too much time building the number of names on their list. But they don’t devote enough effort to assuring that their existing subscribers actually receive and open their email newsletter.
If breaking up is hard to do, your email newsletter could be hurting your reputation
Has this ever happened to you? You sign up for someone’s f*r*e*e email newsletter, then discover that you don’t like it or don’t have time to read it, and you can’t get off the distribution list?
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over … Continue Reading »
While many publishers assume that giving away a free email newsletter should be enough to maximize visitor traffic conversions, others treat their free email newsletter marketing programs like any other serious direct response program. Over the past 10 years, I’ve seen free email newsletter publishers test creative, placement and premiums … Continue Reading »
The publisher of a small group of B2C print newsletters and other related information products decided to get serious about her email newsletter marketing efforts. She had a free, opt-in, monthly email newsletter on the same topic as her print newsletters, but had never put much effort into it. She … Continue Reading »
