Media Websites

This post is password protected. To view it please enter your password below:
Password:

… Continue Reading »

Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping up, our Twitter followers have gone from 100 to over 2,000. That’s an easy metric to track, but you can … Continue Reading »

Twitter is now the second largest source of Mequoda’s incoming website traffic

Using social media marketing to drive targeted website traffic and build your online publishing community … Continue Reading »

Mequoda System Theory postulates that it is possible to influence media website organic search engine rankings and traffic at the keyword phrase level by deploying optimized content into a series of Hub and Authority Webpage templates. … Continue Reading »

Rock Star Online Editors Wanted: Must Know Your Subject, Write Well and Not Be Afraid to Sell Your Company’s Products. Knowledge of the Rebel King a Plus. … Continue Reading »

12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online … Continue Reading »

Learn the 12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize Website Traffic … Continue Reading »

Learn the 11 Key Metrics Every Online Business Manager Should Know

In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard, you are able to see on a daily, weekly, or monthly basis, your successes and failures. … Continue Reading »

29 Insider Secrets for Creating Effective and Profitable Email Newsletters … Continue Reading »

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors … Continue Reading »

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue Reading »

Choosing the Right Keywords to Attract Targeted Website Traffic

Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to … Continue Reading »

Multiple Business Models are Required to Maximize Online Revenue

In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online. … Continue Reading »

How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships

This session is based is the strategy of expanding your brand by distributing your content and repurposing via many platforms. The reason why new media is so beneficial to us is that it enables us to generate … Continue Reading »

Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success

It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference room is full to maximum capacity with an even mix of online publishers ranging from magazine and newsletter publishers to … Continue Reading »

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success … Continue Reading »

Specific guidelines for retail and media websites

When your publication is online it should be on a network of websites, not a single website.

Yesterday we discussed that one of your websites should be designated as an Internet Hub—a website devoted to accepting and generating website traffic.

But what about the other websites … Continue Reading »

Floaters can double conversion rates on your website

Remember the Wild West days of the Web?

Just under 10 years ago everyone had Napster, was scared to death of the Y2K bug and could not visit a website without seeing two or three pop-up ads.

You might wonder, why were there so many … Continue Reading »

Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.

In order to compete with travel agencies and agents, travel information publishers, who traditionally published books, magazines and newsletters, have migrated to the Internet and become online publishers. Some have created retail … Continue Reading »

A new report suggests that traditional media are losing audience to niche topic publishers online.

If users have an informational need not being fulfilled, then it is only a matter of time before a clever website publisher finds a way to do it.

It is the beauty of the Information Age. Anyone … Continue Reading »

An old-media chief executive senses the birth of a media revolution and provides adoption tips

Rupert Murdoch is a classic old media titan. He’s the majority shareholder and chief executive of News Corporation, the ambiguously named media multinational that owns … Continue Reading »

Attend SIPA’s June conference and take home practical methods to make your company more profitable.

SIPA’s 31st Annual International Newsletter and Specialized Information Conference is set to be three days of discussing the most powerful industry trends and best practices. It is being held from June 3 to June 5 in … Continue Reading »

Celebrity news sites are making gains on the Mequoda Blog 100 with content added several times an hour

The February results are in for the Mequoda Blog 100, our list of the top 100 media blogs in the US. Tech-blog Engadget dropped from the top five, leaving it mostly to entertainment … Continue Reading »

How one company designed a website that shot to the top in 6 months

Socrates Media began helping small businesses and consumers manage themselves financially and legally online five years ago. They started with Socrates.com, established CompleteLandlord.com about 18 months ago and more recently launched RentSlicer.com. With two new websites focused … Continue Reading »

The Mequoda Research Team has made a list of the top 100 media blogs in the country based on unique page visitors per month.

In the sprawling and volatile blogosphere, mining for a gem of a site is hard work. That’s why the Mequoda Research Team created the free Mequoda Blog … Continue Reading »

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those … Continue Reading »

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales. … Continue Reading »

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue Reading »

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.

Mequoda uses the term “archetype” to help understand and categorize kinds of sites. An archetype is a pattern or design upon which all other similar things are patterned. The Mequoda Research Team has … Continue Reading »

The Site that Earned a Top Score in 2004 Hasn’t Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just to Keep Up.

Readers familiar with Mequoda as Internet Media Review (IMR), might remember that Discover.com was given the number one … Continue Reading »

Mequoda Group announced today that Atkins.com and Better Homes & Gardens (BHG.com) tied for the highest score in the 2006 Mequoda Media Website Design Awards, each earning a 3.86 grade “A” rating on the Mequoda Scorecard. … Continue Reading »

During 2005, our intrepid research team put the Mequoda Website Design Scorecard to work by using it to perform expert reviews of 48 media websites. With a high score of 3.86 (a tie between Atkins.com and Better Homes & Gardens (BHG.com) and a low score of 1.57, the scoring system … Continue Reading »

I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for a variety of magazine and newsletter clients. It was during that time when the folks at Computerworld had the revolutionary … Continue Reading »