By Nature, Awards Are Valued and Forever
I saw a new play this week called “Photograph 51” from Theater J—a Washington, D.C. company up for five Helen Hayes Awards this spring
Capitalize off trending topics with an SEO press release
Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.
Now that PR is more social
How to create links and buttons on your landing page templates that users want to click
There is not a more common problem with landing page marketing, than designers who can’t
Our Headline Writing Workshop at the Mequoda Summit West 2011 will supply you with tips for becoming a better blogger, editor and copywriter
In the Mequoda Daily yesterday, I discussed how
Rooms to Meet and Wishes to Tweet
It’s Wednesday and we’re talking wish lists—two kinds in particular. One is a new Internet model and the other is an additional way for
Are you harnessing the power of your audience?
If you were to brainstorm all the words that describe a product of yours, do you think your audience members would think of
Inbound links won't mean jack if nobody is searching for you
Editors and product producers have a love/hate relationship with search engine optimization. Editors hate to compromise any type of editorial
5 Advanced Google Search Tips for Editors
Google is a great tool to use for writing headlines that will get found and bring you new traffic.
Furthermore, Google Analytics is a great
LinkedIn Founder Offers Tips on Entrepreneurship
"Having a great product is important, but having a great idea for product distribution is more important."
When Reid Hoffman talks about entrepreneurship, we should listen.
Look, listen and measure your social media activities
At SES in New York, social media was a highly discussed topic.
In a session entitled Social Media Metrics, Noran El-Shinnawy, Internet Marketing Manager
Carl Kravetz, Publisher of VidaySalud.com, will share his audience development insight during Building Online Partnerships
Publishing health-related content to the Hispanic community was the goal Carl Kravetz, Publisher of Vida y
Kim Mateus, Educational Services Director, Mequoda Group, LLC, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
All through college and a year
Insightful SEO tips for video from SES in New York
Video content and highly optimized blogs both have a lot of social power.
Blogs provide a home for informative articles, educational downloads
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
Insight from SES that will help your audience development efforts
Online publishers have an advantage that print publishers never had.
This advantage is Google, which affords many opportunities for publishers to build
Lisa Buyer shares her SocialPR prowess at SES in New York City
Like many online endeavors, public relations is becoming more social.
Lisa Buyer, President and CEO of the Buyer Group, discussed
Rewrite history with these editorial tips for bringing content back to life
Imagine that you're Tom Werner, owner of the Boston Red Sox back in 2002. Fenway park, home to
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing
SIPF Awards Put You in Good Company
Twenty years ago—the first year that the then "Annual Journalism Awards" were officially sponsored by the Foundation—Mine Regulation Reporter of Pasha Publications, Inc., won
An eye-opening session from SES in New York
Have you every wondered where your users are looking on your website? Are they paying attention to your most important content, the advertisements
Increasing website traffic by building more quality inbound links
The value of your website is determined by how many people visit.
This is true for both advertising-driven websites and product-driven sites, because
Characteristics of the perfect digital magazine will be discussed at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I shared seven facts about digital magazine publishing from the MPA
Google Loses in Court; Expert Weighs in
Google’s plan to make millions of books available on the information highway hit a major roadblock yesterday. A federal judge in New York rejected
Jim Boykin, CEO and Founder of We Build Pages shares Internet marketing and audience development tools
Backlinks help to build credibility for your website.
As it’s been said many times before, content
[question]
What suggestions do you have for Content Marketing best practices?
[/question]
[answer]
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
If you thought your daily online publishing strategy was tough, try daily video publishing
When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of
Resurgent Direct Mail Featured in Thursday’s Webinar
Direct mail may not be all the rage right now, but it’s definitely some of it.
In the U.K., Royal Mail is considering a payment-by-results
6 tips from Byron White, Chief Idea Officer at ideaLaunch
In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine
Four tips for getting more people to read your email and buy your product
Back in the day, you'd get an elaborate direct mail piece that may have lasted three to
Discover 7 principles of content marketing that make up a successful content marketing strategy
In the Mequoda Daily yesterday, we discussed four reasons why content marketing efforts fail.
If you haven’t been
Randy Coon, Vice President of Marketing, The Motley Fool, Inc., Alexandria, Va.
What was your first job out of college and how did you get into this business?
I worked as a
Social media revenue grows for public relations firms and advertising agencies
How effectively is social media being used by PR firms and advertising agencies?
A recent study conducted by the Transworld Advertising
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
If you aren't experiencing success with content marketing, it may be due to these reasons
Content marketing is starting to become an illustrious method for showing audiences who you are and
What is more important, content creation or content curation? Share your thoughts
There are varying opinions on the activity of content curation and where it fits into the world of online
If your Audience Development strategy includes finding new followers on Twitter, try out this new tool
Over the past month, word on the tweet street has been that Twitter wants to
The registration deadline for the Mequoda Summit West 2011 is quickly approaching - Register today
Sign up right now for the Mequoda Summit West 2011
By looking at the sheet of registered
Video Strategy Starts With Being Open
Does anyone out there have a video strategy, a member asked me last week. We’re putting up videos but I’m not sure we have a
Content is getting extended further to develop more revenue opportunities
The Pew Research Center’s Project for Excellence in Journalism recently released its State of the Media Report for 2011.
This report discussed
A 4-step checklist for optimizing your landing page with testimonials
When someone tells you what an amazing job you are doing, or how your product has changed their life, they are
Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit
In the Mequoda Daily yesterday, I talked about a rare chance
Tweets and Quacks Need More Sound Checks
I read a line this morning that is sure to become a catch phrase for 2011. “…think before you tweet.” It was said by
A four-year study presented at SXSW uncovers tips for developing credibility online
In the Mequoda Daily yesterday, we discussed Twitter tips for engaging your audience.
To continue this conversation, I recent came
Easy SEO techniques for titling a blog, naming a product or writing headlines for a landing page
If a blog or sales letter is never found in a search engine, does
Does your website homepage design tell the user what you want them to do?
We all want our websites to look cool and sexy. When someone see's our website, we want
The Mequoda Key Metrics Dashboard will help you manage content marketing efforts
What criteria are you using to determine if your content marketing efforts are successful?
Many online publishers are having difficulties
Richard Lucas, Chairman, PMR Ltd., Krakow, Poland
What was your first job out of college and how did you get into this business?
I set up a business selling "new students in
