If your audience development strategy doesn't incorporate search, you're not thinking of the long term When you are a Mequoda publisher, the goal of audience development is to get people on  

How to use anxiety in your sales letter landing page copywriting Someone once reduced all human motivation to the simple pleasure/pain principle. “You either want something you don’t have, or you have  

Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must Our mission in life is to help you with publishing digital  

It's easy to drive the same road with your multiplatform magazine, but it's fruitful to spend time on strategy and analytics to keep yourself accountable for growth Many CEOs readily admit  

By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience.  

Your multiplatform magazine team isn't complete without a functional operations unit Teams that take time to create efficient group work processes can become extremely effective at furthering the actual work of  

Parse.ly releases report on friends and family algorithm that's worth sharing to your favorite Facebook publisher; plus, metrics and Messenger If you're a Facebook publisher, you know as well as anyone  

Learn how to double and triple your revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts Fall  

The community content business model can bring in users and keep them on your site When developing your strategic plans for CAROTME (content, audience, revenue, organization, technology, measurement, and economics), it's  

Another day, another round of ad blocking news. But this time, we bear some good tidings. ' Turns out digital magazines aren't the only ones suffering casualties when it comes to  

Build an email list by creating free downloads that fit the content theme you are already selling Freemiums have become the ultimate way to build an email list. The difference in  

Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their  

Second-time magazine subscribers may turn out to be even more profitable than they were their first time around Peter Drucker wrote, "The most important thing in communication is to hear what  

There are two new advertising revenue models in town – and you probably didn't even know they existed Since magazine, newspaper, and newsletter publishers turned to the web, there have been  

What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions,  

Don't leave money on the table by skipping over new multiplatform magazine revenue models You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with  

If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts  

The calendar content business model can provide a useful, linkable resource that keeps visitors coming back It's necessary to know the most ideal business model(s) for publishers, to be able to  

Parsing publishing data has become de rigueur, but doing it well is still an elusive art. The payoff is worth it, however, when it comes to audience development, analytics, and more  

If you maintain a keyword universe like we do for our clients, you may want to follow our lead on this update Mequoda is built on a structure of best practices. Best  

Print and digital publishing ... diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of  

Sponsored content should provide value for the reader at the same time as it creates a positive perception of the sponsor There's 23 Stories (Conde Nast), Courageous (CNN), Catapult Creative Labs (Active  

Online content distribution grows more sophisticated by the week, with new channels, services, and technologies giving rise to an ever-evolving multiplatform publishing strategy. MediaPost has recent coverage on NewsBeat, Flipboard,  

Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time Publishers have been making organizational changes to deal with the realities of the modern  

Mequoda Method for the win This is a cautionary tale about online publishing strategies … a parable, if you will. It involves no actual Biblical references, and no real-life publishers were  

The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more Magazine advertising trends may not make for the most exciting material, but they're important to  

The freebie content business model is one website we build for all of our Mequoda Gold Members Choosing your content focus is a business-critical decision, as the focus you choose pretty  

Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the  

The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from  

There are two types of magazine ads that successful multiplatform publishers bundle into their multiplatform rate cards. Each item on the rate card has a value associated with it. Bought  

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the  

A successful multiplatform magazine requires a capable content team What makes a legacy publishing company a unique and challenging organization is that many of the traditional divisions among different parts of  

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it  

Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest At Mequoda, we talk a lot about your minimum information unit,  

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a "buy now" button, or an email subscription form. It refers  

The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis Is there anything more important than monetizing digital content for magazines looking to embrace  

The social algorithm ecosystem is becoming just as important to watch and analyze as search algorithms Have you ever had someone in your life who asks you to do something, but  

SimilarWeb data determines that organic SEO for publishers is a strong play Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media  

Magazine covers can make or break sales on traditional and digital newsstands – are you leveraging current subscribers for input? I subscribe to magazines and email newsletters of magazines for dozens  

Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines So maybe you're not quite ready to launch your  

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.  

Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that? Publishers are seeing big increases and decreases  

If you're running a digital magazine, VR, or virtual reality, is not at the forefront of your mind right now. You've got daily content concerns, tech to catch up with,