In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year. Every  

Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future A decade or two ago in newspaper publishing, it wasn't easy to get  

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business. Choosing your content focus is a business-critical decision, as  

What to look for in online calendar management software, from Haven Calendar, to All In One Events Calendar, The Events Calendar, My Calendar, and Booking Calendar. Online calendars are used by all  

Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems. In Mequoda’s history, one of our most  

Instant Articles are being used by major publishers and Facebook is taking note Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility  

A few good ways smart magazines get "small checks" in between all of the big ones from major sponsorships. The more space you have on your website, the better. You already  

When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics There's no doubt that brands are becoming hip to content, and while their first  

This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the  

Get your ducks in a row and plan your multiplatform publishing future If you’ve considered selling your publication, the market is saying they will not value a publication at all if  

Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success. Meredith's chief brand officer, Kim Martin, recently told FolioMag.com that they  

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move Digital ad trends are as volatile  

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people instinctively understand, but usually underestimate.  

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.  

Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns Healthy print brands make for healthy multiplatform publishers –  

Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year In our annual American Magazine Reader Study & Handbook survey, we set out to understand  

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.  

Some rockstar publishers would like a word with you … The secrets shared at Mequoda’s Digital Publishing & Marketing Intensive have created publishing millionaires. Would you like to be one of  

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub If you are a magazine publisher, it behooves you to remember what makes the  

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct  

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers Direct mail is a traditional marketing channel  

The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB The watch word in recent weeks has been "reorg" when it comes to the publishing  

Readability and scrolling text should come first in tablet and native edition digital magazine design Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the  

Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and  

As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising? Programmatic native advertising ... it's quite a mouthful, right?  

The classified content business model is the modern day equivalent of what used to appear in the back of many newspapers and B2B magazines Listings for products, services, and jobs are  

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website  

You don't have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more  

Audience development is one of those terms that many people instinctively understand, but usually underestimate Although media professionals have worked in audience development for years, most have not bothered to define all the things  

For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to  

Exclusivity is the name of the game when it comes to multiplatform magazine sponsorships If you have children, or even when you were a child you remember, that no child ever  

Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to  

Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as  

Spend some time in your archives to discover magazine promotions and copy that can be recycled There's something about antiques that can make you nostalgic, even if you weren't alive during  

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs   Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on  

Part of Countryside Magazine Network's success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability