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Apps Are This Week’s Digital Publishing Trend

Digital publishing news for September 19, 2013

Publishers have been creating apps but recently they’ve turned it up a notch and that’s why apps are this week’s digital publishing trend.

Wine Enthusiast has launched a new app called the Tasting Guide which is available on the Apple App store and will be available on Google Play on September 25th. Wine Enthusiast says, ”Users can browse thousands of Wine Enthusiast ratings and reviews, or scan a wine’s UPC to retrieve tasting notes while on the go. Share your latest discoveries instantly via Facebook or Twitter, and also keep a journal of the pours you’ve tasted and loved. The interactive Vintage Chart, a one-of-a-kind feature, guides users on their wine purchases and restaurant selections by revealing what to drink when.” The app also incorporates a rewards program where you can earn special discounts on wine as well as access to the latest magazine articles.

Winemag.com has been updated to be mobile responsive. Wine Enthusiast says, “The cutting-edge design enables readers to view all of Wine Enthusiast Magazine on any mobile device. Go from wine novice to expert with the Wine 101 quick links, get party-guide that include recipes, pairing tips and playlists, plus watch Wine Enthusiast TV videos that get you behind the scenes of world’s top wineries.”

Next Issue Hits a Milestone

Next Issue the NetFlix-like magazine app has announced it has over 100 magazine titles available. App Advice reports, “First launched in mid-2012, Next Issue offers an unlimited supply of magazine content for one monthly price. In the last few months, eight new titles were added to the service. These included: Newsweek, Shape, Consumer Reports, Entrepreneur, Motor Trend, PC Magazine, ShopSmart, and Ski.To commemorate the milestone, Next Issue Media released the following infographic.”

You can subscribe to next issue for $9.99 a month for the basic package which includes over 90 titles and a premium package that adds weeklies for $14.99 a month.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Esquire Weekly Launching this Week

Esquire Weekly launches on September 5, The Guardian reports. Mark Sweney writes,”Esquire is aiming to shake up the monthly magazine market with the launch of weekly tablet edition designed to appeal to a younger generation of readers who grew up on digital content. The title, Esquire Weekly, launches on 5 September, and will be sold at a standard price of $.99 through the Apple iTunes store. A version for Android tablet devices is expected to follow.”

The weekly will also offer e-commerce tie-ins like booking dinner reservations, buying event tickets and other products. Readers will be a able to try out Esquire Weekly for free for four weeks.

Random House Digital Releases Newsstand Weekly

Talking New Media is reporting that Random House Digital has released its first Apple Newsstand  app for author Giada De Laurentiis. D.B. Hebbard  writes, ”Giada: A Digital Weekly is a free weekly digital weekly magazine that not only promotes the cookbook authors’s books and apps, but pushes products such as make-up. The app looks to be a replacement for a previously released stand-alone app that is simply called Giada.”

The app was developed by Paragraph and seamlessly downloads any new content available for the reader. Hebbard adds, ”There is plenty of social media sharing and other common features, but there is surprisingly little multimedia – probably a choice made knowing that the digital magazine will be weekly.”

It’s certainly an interesting track to take and should be observed.

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