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Top Technology For Digital Marketers

via eMarketer

via eMarketer

Digital marketers have a lot of technical resources to help them collect and utilize data, but which technology is most valuable?

A new article from eMarketer sheds like on this question by reporting on a survey from Ascend2, which surveyed marketing professionals worldwide on the technologies they find most helpful.

At the top of the list was CRM software, which 55% of marketers reported being most important to them. Here’s a look at the rest of the list:

Furthermore, the article discusses marketers’ opinions on data intelligence in general. “Fully 84% said it was “very important” for their marketing data to be high-quality and complete. Only 1% did not think this was critical for their segmentation and targeting efforts.”

Read more about digital marketers favorite technology at eMarketer. [1]

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study [2] for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.