Digital marketers have a lot of technical resources to help them collect and utilize data, but which technology is most valuable?
A new article from eMarketer sheds like on this question by reporting on a survey from Ascend2, which surveyed marketing professionals worldwide on the technologies they find most helpful.
At the top of the list was CRM software, which 55% of marketers reported being most important to them. Here’s a look at the rest of the list:
- Marketing analytics software (49%)
- Email marketing software (48%)
- Marketing automatic suite (46%)
- Content marketing software (18%)
- Social media software (15%)
- SEO software (14%)
- Paid media software (6%)
Furthermore, the article discusses marketers’ opinions on data intelligence in general. “Fully 84% said it was “very important” for their marketing data to be high-quality and complete. Only 1% did not think this was critical for their segmentation and targeting efforts.”
Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study  for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.