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Tag: Content Publishers

Content Purging as an Audience Development Strategy at Ebner Publishing International

The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at Ebner Publishing International, which publishes about 80 magazines, and is using content engineering to drive more traffic.

Publishing Website Strategy for Advertising Presents Changes

Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we’re looking at some new elements to online advertising.

Updates on Google’s Role in Audience Development for Publishers

Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful to content publishers.

Content Publishers Expanding Beyond the Multiplatform Approach

Content publishers with the most success meet their audiences where they want to be met, and do it through the most-opportune channels. Today we are looking at some ways additional revenue opportunities develop for publishers in a time when digital media is growing.

Recent Redesigns, Subscription and Membership Website Launches

Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we’re looking at content publishers entering this arena and optimizing their experience through expansion the use of tools.

Protected: Executive Council Update: New Best Length for Meta Descriptions

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Subscription Website Offerings Gaining More Popularity Post-News Feed

We’re seeing another growth in subscription website interest as Facebook makes it harder for publishers to reach their audiences and manage relationships.

Google Goes Beyond Audience Development with Premium Subscriptions

Google’s relationship with content publishers has the opportunity to become stronger with the search giant’s introduction of Subscribe with Google.

Audience Development News: Influencers Referring Traffic & Google Evolving

The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like Google’s search engine. Today we’re highlighting both of these, including a media company dedicating more attention to referral traffic, and the most recent changes coming from Google.

Content Publishers & The Efficacy of Article Formatting With Social Media

Content publishers using social media for distributing information want the most for their time and effort. We have seen Google and Facebook turn attention to publishers by offering article formats for better engagement.

Content Marketing for Magazines: What Readers Want vs Google

If you’re not serving the needs of your readers and Google, then at least half of your content marketing efforts are failing.
When you publish content on your free website Portal, you have two major influencers taking note of your content. And whether or not you’re able to please them will determine how quickly your website

Content Publishers Partnering With Social Channels for Greater Reach

Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively
We’re seeing some of the biggest content publishers utilizing partnerships to build upon their large online audiences. Today we’re looking at these partnerships and what they mean for the publishers involved.

We begin today with Hearst, who has partnered

The Advancement of Website Redesigns Includes New Strategies & Tools

Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy show their prowess in advancing their brand online.

Today we’re looking at three publishers who have recently gone this route, and the reasons for doing so.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Our

Website Redesigns and Product Launches for Subscription Publishers

We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding and evolving content streams.

Digital Magazine Content and the Impact of Social Networks

Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.

Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.

Updates on Facebook as an Audience Development Tool

Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today we’re looking at a variety of news stories involving Facebook and how these may impact digital publishers.

Our first story looks at the expansion of Facebook’s Marketplace categories, an act that appears to be an appeal to content publishers. Search Engine Land reports, “Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners.”

Audience Development Expanding Through Major Brand Initiatives at Facebook, Amazon and Instagram

Facebook, Amazon and Instagram are expanding audience development options for content publishers
Social media can be a major traffic generator when they approach the right platforms properly. Today we’re looking at news from social media networks that are expanding their audience development opportunities for content publishers.

Our first story takes a look at Facebook and the social

Savvy Digital Publishers Driving Website Traffic & Controlling Brand Identity

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the growth of brands of digital publishers. Today we’re sharing some tips shared by an array of publishers who are driving more traffic and using social

The Most Important SEO Factors of 2017?

Search Engine Land releases report on worthy SEO factors; Google reminds us of rules for putting links in large-scale audience development campaigns; Publisher fades in Google results after blocking Google users
It’s recommended to stay current with best-practice SEO if you want to rank organically in Google. Today we share news stories that look at these factors,

Subscription Websites are Expanding and Growing

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.

We begin by looking at The New York Times, which is experiencing growth in regards to its digital audience. Subscription Insider reports, “Last Thursday The New York Times Company (NYSE: NYT) posted its fourth quarter

Syndication: An Audience Development Strategy Used Carefully

When syndication is used for audience development, magazine publishers should be wary of duplicate content
Publishers have a long history of building audiences around specific topics, or niches. But the internet economy changed the audience development model significantly. Many of the traditional practices still work, but the digital economy requires a more expansive, and agile, approach

Pay-Per-Article Push Is Making Its Big Move

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content? Many media companies are hoping so, and the movement might be having its moment.

Of course, like any other tactic, pay per article will not single-handedly

Native Advertising News: Mistakes, Best Practices, and More

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native Advertising Summit.

Let’s dig right in today – there’s a lot to share.

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

Digital Media Trends: Ad Blocking and Viewability Even Bigger in 2016

If it’s 2016, and we’re writing about digital media trends, you know it must at least touch on the topic of ad blocking and/or native content. Today it’s mostly the former, along with a little viewability sprinkled in for good measure.

With all of the coverage on ad blocking — Digiday rightly points out that the hype is starting to outweigh the issue’s actual impact — are we getting any closer to the heart of the problem? And, more to the point, reaching a solution that satisfies readers, publishers, and advertisers alike?

The answer is … maybe, and it’s one that involves something Mequoda Members already practice on a daily basis …

3 Audience Development Predictions for 2016

In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms
When I first started working with Mequoda a decade ago, not only were brands clueless about content marketing, but the kings of content—publishers—still had a long way to go in terms of understanding how

What Content Marketing Strategy Looks Like for Publishers

In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.

In a mere 20+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing. That’s because magazines, newsletters, books, audio and video content now can be digitized and delivered online, as well as marketed on websites and via email.

8 Elements of a Proper Website Traffic Report

Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?

Anyone who has installed monitoring and

3 Email Subject Line Best Practices: New Study Sheds Light

Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a another strong delivery mechanism for content like video. They build loyalty with existing consumers, create relationships with new consumers, and give you the opportunity to sell products. But none of this can happen if recipients don’t click open your emails, which itself can’t happen without email subject line best practices.

UK-based email marketing firm Adestra knows this as well as anyone, and their first study since a blockbuster 2013 analysis provides plenty of takeaways. This new edition ran the numbers on 3 billion attempted sends and more than 400 million opens. Let’s take a look at what they learned.

Immediate Delivery Tops List of Coveted Attributes of Digital Magazines

That’s the question we asked 3,642 U.S adults with Internet access earlier this year, looking to learn more about consumption of digital magazines – and, more to the point, the spending habits and preferences of readers – in the time since our inaugural study (in which we polled 1,136 people).

What is a Digital Newsstand?

You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution platforms offer an array of digital content, from newspapers and magazines to journals.

And what is a digital newsstand without free content? Some do a better job than others when it comes to sneak-peeking with freebies.

3 Top Online Video Platforms Used by Publishers with Premium Video Content

Uploading your videos to YouTube has its benefits. Your videos get indexed on the world’s second largest search engine, it’s free and life is good. But what if you have premium video content on your website? You know, the video content that took you hours, days, and months to produce? This video content is secure behind a paid firewall for your most valued customers and subscribers. YouTube is no place for premium content. YouTube is great for promotional and free teaser content. Same goes for Vimeo.

Facebook, Publishers Nearing Faustian Bargain?

The late, great David Carr might have said it best in October of 2014: “For publishers, Facebook is a bit like that big dog galloping toward you in the park. More often than not, it’s hard to tell whether he wants to play with you or eat you.” But does this week’s news of The New York Times, National Geographic, and BuzzFeed potentially signing on as Facebook publishers mean they’re puppy chow or smart players with friends in high places?

Renowned publishing consultant gets back to his storytelling roots with his first novel

BOSTON, MA, January 30, 2015 – Don Nicholas, a journalist-turned-publishing consultant-turned novelist, has just published his first novel, Homecoming, a mystery inspired by many of his favorite writers and characters – and also by small-town politics, social life and true crime.

The book is now available on Amazon at $19.97 for print and $4.97 for the

The World’s Most Interesting Paywall?

In one of the most interesting paywall experiments we’ve ever seen, there’s a new article on what The Sun is up to.

“The company is launching a new digital subscription package today that turns their online website into a Paywall, where you have to take out a membership to read their articles. What is very exciting, is how the Sun is taking a departure from the standard way news companies make money online and doing some fairly innovative things.”

Print and Online Publishers are Trading Cards Like Nobody’s Business

IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. “Under a ‘Hosted Technology Group’ program, IDG will set up a LinkedIn group based on any number of IT market verticals, such as virtualization, mobile, cloud computing, and so on,” reports FOLIO. “Marketers can sign on for a one-year exclusive sponsorship of the group. Services include a dedicated IDG group manager, daily content, curated and managed discussion topics, ad placements and client-originated content marketing opportunities.”

Mequoda Week in Review for June 10-14th, 2013

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly …

The State of Publishing After Penguin 2.0

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly Google was looking for in their newest algorithm update and whether they would be affected. Although Matt Cutt’s video seemed pretty simple and straightforward as he explained what we should expect from Google in the next few months, it was never particularly specific.

Mequoda Weekly: May 27, 2013 – May 31, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Website News: Subscription Business Model Tips for Modern Content Publishers

Subscription content goes everywhere. It’s displayed on smart phones, tablets, desktops and laptops.

It involves words, images and sounds.

The digital subscription has become a model media companies cannot afford to ignore. If you create or publish content and don’t utilize the subscription business model, you may want to reconsider.

Mequoda Weekly: March 4th, 2013 – March 8th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

What’s New in Recent Email Marketing Research

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices”. Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which.

Growing your Digital Audience

3 major focal points for digital publishers

Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.

What are you doing to drive website traffic? How are you converting this traffic to more manageable relationships?

There are three major methods digital publishers are actively using to drive website visitors and convert them to subscribers.

Managing Recent Digital Change

Some content publishers are having a hard time with the changes that take place in the digital age. New advances arise before others can be mastered and managed properly. Is this something you’ve experienced first-hand?

Of course, there are other online business managers and digital publishers who have developed new revenue streams reflective of the drastic change that has consumed the environment. Some of these are explicitly dependent on digital tools, while others have been developed as a way to diversify.

Shopping Profiles of Tablet Owners

Research paints a picture of the current mobile device shoppers

Reaching audiences with products is a concern that digital publishers face. The introduction of mobile devices has shown a connection with shopping and researching while shopping in person.

What does a mobile device shopper look like? If this is a question you’ve been wondering, some data from ABI Research paints a picture for you.

Responsive Website Design Cost, Mistakes, Ideas and the Need for a Great CMS

Today we are looking in depth at different website design tips from top bloggers.

7 Steps for YouTube Optimization

Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic

YouTube clearly doesn’t want its users bouncing from the site and going to the website of other content publishers. Digital publishers utilizing YouTube to house and share video content want to drive traffic back to their website. So how can digital publishers optimize their YouTube page for the chance at driving traffic to their website?

Google’s New Revenue Stream for Digital Publishers

Who will benefit from Google Consumer Surveys?

The major players in online business – Google, Apple, and Amazon – have two theories of thought on content. Apple and Amazon believe that premium content should come at a cost. These two retailers have developed successful online stores that have led to billions in sales.

Google on the other hand, believes that great content should remain free, with advertisers and sponsors supporting the associated costs. Google’s Adsense service has made billions of dollars based on this principle, as it places aligned text ads on search engine results pages.

The Merits of User-Created Content and the ‘Discovery’ of Pinterest

Rodney emphasizes user-created content at SIPA Munich

More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow some of the proceedings on Twitter at #sipamuc. Craig Rodney, managing director, Cerebra Communications, South Africa, delivered a talk earlier today about mobile and social publishing.

Mobile Site Design Focuses on Usability

Don’t be fooled; there is a proper way to design for mobile.

I once read an article that claimed there was no such thing as mobile websites, because all websites were already mobile.

I hope the person who wrote that article doesn’t design sites for a living, or his clientele won’t last very long.

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