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A General Manager to Drive Your Internet Marketing Strategy

What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager and Publisher of your Mequoda Internet Hub.

Executive Summary

I am a lucky guy. I spend most days being an Internet anthropologist meeting with, and flowing around, people who are building and running Mequoda Internet Marketing Systems [2]. When I’m not doing primary research and consulting, I’m discussing, designing, writing or teaching some aspect of someone else’s Internet marketing strategy.

“So,” you might ask, “Who’s running your Mequoda Internet Marketing System?”

The media CEOs I work with and study fall into two categories. First, there are the CEOs of larger media organizations who are trying to integrate an Internet marketing strategy into an existing successful, multi-product publishing business. Next, there are the celebrity authors, speakers and consultants who are building a media organization on the foundation of their expertise. I fall into the latter category.

What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager & Publisher of your Mequoda Internet Hub.

A General Manager to Drive Your Internet Marketing Strategy

For me, that person is Laura Pittman [3], Mequoda Group’s General Manager and Publisher. Laura and I have been colleagues for 20 years and have started and sold several successful media companies. I always get the job of being the visible outside guy, while Laura quietly keeps the wheels on the bus and the trains running on time.

Laura is a diligent, hard-working, no-nonsense operations person who is formally trained as an accountant. She is an expert in computer modeling, reporting and business analysis. She is a specialist in project management, fulfillment system reporting and direct marketing.

Like I said to begin, I am a lucky guy. With Laura running the day-to-day business and editorial operations at Mequoda Group, I’m free to be the outside guy who wanders the countryside learning and teaching publishers about Internet marketing strategy.

With that introduction, I thought I might share Laura’s Mequoda Group Job Description for 2006, complete with her responsibilities, objectives, goals and weekly activities.

Mequoda Group
General Manager & Publisher
2006 Job Description

Vision & Mission: To help periodical and book publishers harness the Internet by providing them best practice guidelines and relevant case studies on Internet strategy, marketing, design and technology via print, digital and live information products.

Specific Responsibilities: Mequoda Group’s General Manager and Publisher is responsible for all business and editorial operations for the Mequoda Media Network. Her key metrics are active Mequoda Daily [4] subscribers and the annualized revenue per Mequoda Daily subscriber.

Team Members: Associate Publisher, Managing Editor, Webmaster, IT Director Fulfillment Manager and Editor and Managing Director (that would be me).

2006 Strategic Objectives:

2006 Strategic Goals:

Weekly Activities:

Suggested Discussion Topics: