Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century. These  

Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you've been following along with  

Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because  

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing. Gas stations, supermarkets and bookstores are all retail businesses.  

Get hands-on practical guidance and proven tips to use email capture testing to grow your email list.  

Master the SEO principles that successful publishers use to optimize their content.  

One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,  

Since you're reading this message, you may have some idea of how our organization helps publishers plan, develop, operate, and optimize successful website systems. We thought we'd take a few  

Are you like most publishers, who want to know how to best leverage their existing subscription website to convert more visitors into email subscribers, but aren't sure what to test  

Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers  

Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially a website or  

We've discussed  how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and  

Do you want to know how to find your top trafficked posts, and improve them in ways that will help them drive more traffic, and convert more visitors? If your answer  

Food publishers have no trouble generating free traffic to their website portals through social media with appealing recipe titles and professional photography. In fact, most of the food publishers we  

Six Ways We Can Help You Succeed Now How we can help you grow your business and better leverage your audience, content, and brand Mequoda helps publishers plan, develop, operate, and optimize  

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large  

If your goal in life is to find out what your customers value—ask them. To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda,  

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users By now most of you know that Google has decreed popups and interstitial ads, which  

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning Over the last few weeks we've gone over our a collection  

Get your ducks in a row and plan your multiplatform publishing future If you’ve considered selling your publication, the market is saying they will not value a publication at all if  

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people instinctively understand, but usually underestimate.  

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers Direct mail is a traditional marketing channel  

Audience development is one of those terms that many people instinctively understand, but usually underestimate Although media professionals have worked in audience development for years, most have not bothered to define all the things  

For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to  

Exclusivity is the name of the game when it comes to multiplatform magazine sponsorships If you have children, or even when you were a child you remember, that no child ever  

Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces There are seven major Audience Development models we have identified: search, social, syndication, email,  

Every successful niche publisher we know uses email as the central resource of their audience development toolbox As you know, our clients are some of the most incredible before/after examples of  

Use this road map following Mequoda's CAROTME framework to establish an economic strategy for your multiplatform magazine Single-platform legacy media companies are widely out of favor with buyers and investors. That’s  

Hire your multiplatform management team to lead revenue and avoid getting caught in the hamster wheel of trying to reach revenue goals before growing Building a multiplatform publishing business is never  

When syndication is used for audience development, magazine publishers should be wary of duplicate content Publishers have a long history of building audiences around specific topics, or niches. But the internet  

Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system Publishers  

Every publisher should develop an audience development program specifically for social that stretches throughout the year Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers  

Convince magazine advertisers to "invest" in your ads and native content, then show them the numbers. If you're a new magazine, or even just new to digital magazines, you already know  

If your audience development strategy doesn't incorporate search, you're not thinking of the long term When you are a Mequoda publisher, the goal of audience development is to get people on  

Your multiplatform magazine team isn't complete without a functional operations unit Teams that take time to create efficient group work processes can become extremely effective at furthering the actual work of  

Don't leave money on the table by skipping over new multiplatform magazine revenue models You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with  

Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time Publishers have been making organizational changes to deal with the realities of the modern  

A successful multiplatform magazine requires a capable content team What makes a legacy publishing company a unique and challenging organization is that many of the traditional divisions among different parts of  

Register now, or wait another year to attend this one-day workshop. I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you  

Please hurry! Your Early Bird price ends at midnight tonight Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight. Perhaps you noted our earlier emails  

The answers will surprise you At Mequoda, we’re deeply opposed to guessing. That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it  

Mequoda wants no publisher to be left behind I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make  

If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate The journey involves everything from creating a  

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there's a big payoff. If you follow the advice below and correct  

Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in The beauty of the digital era in publishing is that it doesn’t just give you a new  

Set up your marketing based on data and continual improvement to reap big profits One thing that troubles publishers who are planning to make the move to multiplatform publishing is how  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers? As the digital publishing market has grown and changed, selling ad space has only become  

Publishers sometimes forget that they, themselves, are retailers; publishers sell subscriptions, memberships, books, ancillary products, events, etc. It’s smart for a publisher to think like a retailer: Get people into  

Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way Over the years I've personally worked with hundreds of media brands