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Tag: content partners

Digital Magazine Publishers Targeting New Audience Expansion

Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

Brands Seek Data From Magazine Content Partners

When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics
There’s no doubt that brands are becoming hip to content, and while their first instinct was to hire content marketing companies to create brand stories, they’ve certainly evolved to see publishers as the experts of content. Thankfully, publishers noticed

Creating the Perfect Subscription Website Portal

Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website traffic, it helps you convert random visitors into email subscribers, and it keeps paid customers engaged with your content.

But just because it’s free to your users doesn’t mean it’s easy to create and maintain. The centerpieces of a portal are your regular, frequently-updated, concise posts. And that’s a style of journalism that few magazine publishers understand.

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Utilizing an Online Market Audit for Better Business

The smartest business professionals utilize the tools of the digital age before making major moves. The smart operator or consumer pays due diligence to research before starting a project or buying a product. If the proper attention isn’t paid, it can lead to failure or buyer’s remorse.

It’s interesting; some CEOs expect to take a physical business online with the same strategies they’ve used in the physical world. Although some concepts and strategies may apply, there are always new ones that need to be addressed to find success in your market.

3 Tips for Successful Content Partnerships

Carl Kravetz, publisher of Vida y Salud, discusses how he’s been able to develop content partnerships

I recently had the opportunity to sit down with Carl Kravetz, publisher of Vida y Salud, during a networking break at the Mequoda Summit West 2011 in San Ramon, CA.

Every conversation I have with Carl about Vida y Salud leaves me with a wealth of knowledge about his unique business strategy. The work he and Dra. Aliza Lifshitz, his wife and business partner, have done for Vida y Salud is truly remarkable.

Vida y Salud – One Million Unique Users in Under 10 Months

A story of health, wellness and success

Notes & Quotes from Mequoda Summit Boston 2009: Online Market Analysis

“It’s about learning who you can partner with in your space, before your other competitors beat you to it,” Don Nicholas notes in this session about conducting an Online Market Analysis

How to Take an Organized Approach to Looking at your Online Business Market

Three paths to an online market audit of your online publishing niche
What should you do when you realize you don’t have the resources to go “multiplatform” in all your markets?

Online Market Analysis: The Importance of Knowing Your Online Neighborhood

Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities…

In traditional bricks and mortar businesses, there is a theory of management called MBWA. It stands for “management by walking around.”