Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy
Email campaign strategy has emerged as a crucial component of multi-platform publishing, even as wrong-headed observers have pronounced it DOA in recent years. The Mequoda Method highly values online newsletters
From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.
Bayoucitynetwork.com launched in early November, exactly one year after it was born
The lifecycle email triangle is utilized by these three brands to entice further engagement
Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more
Tips on getting started with lifecycle email campaign execution
Lifecycle email marketing has created a buzz with many businesses looking to provide a better email experience to customers.
We first talked about
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future
Sponsorships help secure revenue for online publishers
Many publishers believe that digital content needs to be free. Acting on this belief helps publishers experience bigger audiences and higher amounts of website
Appease your audience with enhanced usability
Users of subscription websites should be able to easily access the content they subscribe to. This expectation is a key component for maintaining a successful
Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.
For organizations that are looking for a streamlined approach to monitoring their email
The Mequoda Key Metrics Dashboard will help you manage content marketing efforts
What criteria are you using to determine if your content marketing efforts are successful?
Many online publishers are having difficulties