Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
How to design your websites and landing page templates to keep visitors coming back
The "bounce" rate of a website is an annoying metric. When someone comes to your websites and
SIPA Members Appear in Popular Media Outlets
It’s not often that you see Justin Bieber and Charlie Sheen headlines above SIPA member articles. But that’s apparently what can happen when you
Google is still leading in net ad revenue
The top five websites in the online advertising industry are experiencing a revenue increase of 20.5%.
Among these companies, Google is leading the way
Three publishers who pay attention to content freshness in their website homepage designs
When searching for something in a search engine, we're typically searching for the most up-to-date information, or the
The new and improved Facebook Like button takes over the old share button
It's funny. When we start using social networks, we require a little adjustment period. We take small steps
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform
SIPF Awards Present Exciting Opportunities
Question: What did all of the winners of last year’s SIPF Editorial and Marketing Awards have in common?
Answer: They entered.
On Sunday, Oscar hosts James Franco and
Three tools to increase website traffic that take a little extra effort
On a day-to-day basis, I probably use a dozen different tools to do the various tasks I need to
Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used
Learn to build an audience that keeps coming back
In yesterday’s Mequoda Daily, we discussed how an Online Market Audit helps you discover the most relevant content for your buzz posts.
Using
Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET
Register now for our Blogging for Editors webinar
Do
Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J.
What was your first job out of college and how did you get into this business?
After unsuccessfully trying to find
Facebook gives companies a few updates to their social media strategy
Late last week, Facebook rolled out a number of changes across their social network. Most importantly, they rolled out some
The most inspirational submissions will become part of our Mequoda Summit West 2011
Dear Colleague,
As you may know, we're busy gearing up for our Mequoda Summit West 2011, taking place in
7 ways to increase engagement
Using social media to build relationships has been a strategy many print publishers have adopted.
As digital content becomes more popular, bridging the gap between print and
The content landscape has changed; now it’s time to redefine your skills
The blogging platform has added a new dimension to journalism in the 21st century.
Writers and editors can stay up-to-date
All Subjects and No Kings at This Roundtable
The bicycling club Board that I sit on had our initial meeting of 2011 last night (a much more comfortable seat than the
How to build your email list by getting inbound links to your landing pages
An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing
Personalizing the Message
I’m talking to you today about marketing. Groupon, step aside, Facebook Deals has arrived—in the U.K. at least.
Starbucks, O2 and Mazda are among the first participants. Mazda is
A new study shows social media is more valuable than before
Many companies are utilizing social media marketing nowadays.
In fact, there is a lot of growth in the use as more
Social media in an hour a day
Recently I was "talking shop" with my fellow social media colleagues. A hot topic that came up was working with clients and the expectations
Your website is down... do you take a vacation or get a jump start on editorial management?
Protests in Egypt have caused the Egyptian Government to shut down all communications as
Increasing website traffic by wasting less time on social networks that aren't right for your business model
LinkedIn Groups are essential to any B2B social audience development strategy. While the B2C
How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content
Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand
Daily tasks for increasing website traffic with little to no effort
While we search and search for new and innovative ways to get more people to our website, there are still
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
[question]
What is SEO Campaign Management?
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[answer]
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO campaign management helps websites target their audiences with valuable content
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as
How retailers are now utilizing social media
Social sign-on is quickly becoming popular among online retailers.
The process allows consumers to log into their Facebook account instead of registering as a member
'Trendwatching' Sets Table for 2011 Main Courses
Trendwatching.com, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched.
Why StumbleUpon might be just as important to content marketing as Facebook and Twitter
Late last night, Garrett Camp, Founder and CEO of the bookmark-sharing social network StumbleUpon announced on Twitter
Try a few tricks of the trade to get more inbound links and drive more website traffic
Inbound links tell search engines that you’re popular. When another site of high authority
The quest of spreading New Year predictions continues
Looking back at 2010, a couple of things pop into mind.
The launch of the iPad and the popularity of mobile devices is one
How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks
Defining an "online publisher" is becoming more and more vague, but we
See what the future may hold for Internet marketers
Social media marketing was big in 2010. Companies cared about getting “Likes” on Facebook while building their social networks.
What do you think
New System Prices Tickets Based on Many Factors
Funny how we find out about things. I was carefully reviewing the TV channels last night as a guy is prone to do—women
Predictions for the coming year
Think back over 2010. What sticks out in your mind?
Was it the release of the iPad, which may come to fruition for online publishers in 2011
Tips for scheduling tweets and keeping up with your social media strategy during the holidays
Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still
Increase website traffic with better freemium promotion
When you're giving something away, it should be easy to get people to take it right? Well, that's not always the case. First of
Tips from Blue SkyFactory on Facebook Messages
One online marketer and blogger I pay special attention to is Christopher S. Penn (@cspenn on Twitter). He's founded one of my favorite national
‘Ambassador’ Strategy Pays Off for McLarney
If you happened to be watching “Market Morning” on Business News Network—Canada's only all-business and financial news television channel—on Wednesday morning, Nov. 10, you saw
Playboy gets a social media strategy with Facebook
As button-up and straight-laced as we like to be, this won't be the first time we've written about Playboy. Hey, they're a publisher
Facebook loopholes for creating content marketing promotions that work AND adhere to their policies
Many publishers just launch into running their own promotions and sweepstakes through Facebook, but a good percentage
Businesses can now add coupons and discounts to “check-ins”
Fousquare, SCVNGR and Yelp are notably the most popular “check-in” websites. And for good reason, have you seen the “Check-in Offer”?
Businesses can
