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Tag: keyword strategy

The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Planner for a given root keyword phrase.

How to Write a Blockbuster Post That Sends Consistently High-Quality Traffic for Years

I’ve always adored SEO when it comes to content creation. After all, don’t you want to write about the things people are searching for? Why would you write about anything else? A blockbuster post, which we consider any post that drives a considerable percentage of your website traffic every month, is usually in your top ten to one hundred traffic-driving posts. They’re usually composed of evergreen content too, which doesn’t expire quickly

More often than not, it’s the result of picking a great keyword with high search volume and a low number of competing pages. Over time, it could drive thousands or hundreds of thousands of page views to your site every month.

In other cases, you may have just gotten lucky with your blockbuster post. But lightning doesn’t usually strike twice, or at least not dozens of times. And you definitely want more of them. If one blockbuster post is sending you 5,000 unique visitors every month, two could send you 10,000. Three could send you 15,000. Wouldn’t you like to spend a couple hours writing three articles that send you 15,000 unique visitors every month?

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

Our Top 10 Content Marketing Strategy Posts

This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share our top posts. The content marketing strategy posts below feature our most popular tips on business strategy, SEO, marketing, copywriting, PR and hiring. They have been viewed more than any other content marketing and business strategy posts on our website. If you have any favorites, please let us know in the comments!

How to Create a Blockbuster SEO Article

5 tips for writing and titling blockbuster SEO articles that will generate more Google visibility

A blockbuster SEO article is a post that will show up in the first three pages of Google, preferably page-one, and remain there for an extended amount of time.

Blockbuster SEO articles do not happen by chance. Although, I suppose if you gave a monkey a typewriter and an infinite amount of time, like the theorem states, it would be able to produce such a post, but it wouldn’t be done in a time efficient manner.

Mequoda Weekly: June 24 – 28th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

As an Online Copywriter, Your Job is to Meet Dueling Demands

Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.

Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive and optimized aren’t easy to remember when you’re cranking out copy by the ton.

After all, not everyone is capable of turning the fine art of writing into the science of online copywriting. Online copywriters are a hybrid breed, and if you master this craft, you’ll always be in demand and never lack for work.

Mequoda Weekly: December 24th, 2012 – December 28th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Tracking Primary Keyword Phrases with Three Uniquely Different Tools

Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.

Discover your Keyword Competition with these Four Tools

We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the last Penguin update and it’s more important than ever to check your rankings and try to capitalize on those niche keywords.

So how can you find out who’s competing with you? Think of this article as the research guide for the friendly game of keyword competition. May your best articles out-rank!

How to Quickly Determine Keyword Competition

So there’s an article you want to write, and you’re diving into your Keyword Universe, a giant spreadsheet that’s filled with columns of keywords ready for the taking and for optimization. Unfortunately on this day, there are keywords you want to use, but you have no idea how much competition is out there.

The quick answer is that it’s easy. Go to Google.com and search for your keyword in quotes. Below the search box, Google will deliver the number of pages that are competing for that keyword.

6 Insightful SEO Characteristics

The Mequoda Summit West 2012 highlights some advanced SEO strategies

By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.

It’s the advanced strategies however that can lead to even more visibility.

Week in Review: July 11th, 2011 – July 15th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

A Keyword Strategy You Can Rely On

The most relevant keywords may change, but our step-by-step process remains the same

In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.

If you are familiar with Google Insight for Search, you know that it can help you find the keywords that resonate the best with your audience.

Successful Keyword Research Details Supply and Demand

Not all keywords are created equally – learn techniques for keyword research and content production efficiency

In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how it can be used to determine a few valuable pieces of data.

First, the KCI helps you determine the competition on your keyword phrases. Second, it helps you spend your time, and your staff’s time, in the most efficient manner.

Keyword Research Step-by-Step 2011

Order this 90-minute webinar and discover a step-by-step process for taking visitors from search to conversion

The Five Stages of SEO Denial

How to Get Targeted Website Traffic with a Keyword Strategy – and Like It!

Whenever you get together with a group of editors from several different publications, you’ll always find yourself with a mixed bag of professionals who either love or hate search engine optimization.

In general, the editors who love SEO are the ones who have seen the results. These editors don’t just believe in SEO, but they’re excited about it. I group myself into these kinds of people and often refer to myself as an “SEO junkie”.

Charlie Sheen can have his seven-gram rocks, I’ll have my keyword research.

Discover the Value of Shareable Content

Google joins the realm of socialization

How can you tell if content is valuable? We all have different perceptions and opinions, so how can content be considered high-quality, relevant and valuable to an audience?

Furthermore, how do search engines determine what is valuable content, deserving of higher page ranks over other content?

4 SEO Campaign Management Guidelines That Won’t Ever Change

How to write pages and articles so that they will always get found in search engines

Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still loves:

* Topically relevant links from important sites
* Keyword-rich title tags
* Keyword-rich content
* Internal hierarchical linking structure

These are all items that every SEO campaign should keep in its mental checklist. These things aren’t going to change.

The Best SEO Keyword Strategy for SEO Campaign Management

This free report from Mequoda Group discusses SEO campaign management components including link building and ways of gaining landing page visibility

(Nationwide)—The best SEO keyword strategy for SEO campaign management is not necessarily about picking the most popular SEO keywords. If an SEO keyword strategy targets only highly popular and competitive terms, the odds of SEO success are minimal.

Instead, it’s important to aim for smaller targets; ones that that can be won and owned by a publisher.

Week in Review: September 27th, 2010 – October 1st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Copywriting That is Naturally Appealing

Attract more customers with keyword-rich copy, GUARANTEED!

An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter landing pages or rapid conversion landing pages. This includes optimizing your headline, subhead, summaries and, of course, the copy itself.

If you sell “pet supplies” and optimize only for that keyword phrase, you’ll miss everyone searching for “dog food” or “cat litter.” Don’t just think “automobile accessories.” Think “fuzzy dice” and “seat covers.” Think like the customer thinks.

Discover the Best SEO Keyword Strategy for Free from Mequoda Group

Discover the Best SEO Keyword Strategy for Free from Mequoda Group

This SEO keyword strategy teaches the knowledge of which keyword phrases to target and how to engage in successful SEO campaign management

SEO Campaign Management Basics

Free report that teaches you how to increase your website’s visibility

A Mequoda Search Engine Optimization Tutorial

Learn the latest techniques of SEO campaign management in this SEO video training program or surrender website performance and publishing profits to your competitors.

What Everyone Ought to Know About SEO Campaign Management

Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support.

Two New Webinars You Can Watch Today – SEO & Digital Event Marketing

Get up to date with SEO and digital event best oractices when you subscribe to Mequoda Pro today

SEO Campaign Management 2010

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

The Long Tail of Keyword Analysis

Keyword research and search engine optimization thoughts for the long tail of keyword analysis

15 Landing Page Tips to Talk About

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting

Keyword Research: How to Manually Look Up Keyword Competition

Why putting “quotes” around each term will help determine your keyword competition

A large part of what we teach in our keyword research process is how to look up keyword competition. Sure, if you have a website about gardening, you’d love to rank number one on the term “gardening”, or more likely, “gardening tips”, but how many other websites are competing for that phrase? And what are your website’s chances of beating your competitors to the top spot?

Seven Online Publishing Secrets – Updated for July 2008!

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets.