Any web page that audience members can enter a website by is considered a landing page. In online marketing terms, landing pages typically include contact capture devices such as OFIEs (order form in editorial), OFINs (order form in navigation, or floaters. Landing pages are normally optimized so they will rank well in search engines.
5 components of a search engine optimized article template that will lead to more website traffic
Whatever topics your content covers, following an article template will help you increase website traffic.
Following
Convince your would-be customers with facts, not hype
A salesletter is defined by the headline it reads. The headline is often written in the largest font, with the boldest colors, and
A day in the life of an online editor isn't just about writing blog posts
If you're a new online editor or simply a blogger who's ready to organize, you must
Tips for building your email list with a more effective website
Website success depends on providing incentives to encourage visitor email registration. Email registration permits the website to follow-up with visitors
SEO Campaign Management 2011 will contain all you need to know about the RCLP
In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP).
They
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at
How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks
Defining an "online publisher" is becoming more and more vague, but we
Landing page templates for a tight budget and overworked staff
Landing pages can be the bane of some people's existence. If you don't have a template built into your content management
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What is Google Analytics?
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Google, the world's most popular search engine, has developed an analytics system that they offer as a free service. Marketers and technologists from all industries have become
Capture their heart and the sale will follow
Every so often, I receive a direct mail sales letter for some random product. Funny thing is, I find myself analyzing it and
Suggestions for better landing pages
Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications.
However, as time
Discover what all of those numbers really mean
Register now for our 90-minute Actionable Analytics webinar, which takes place on Tuesday, December 16
The ability to track and analyze statistical data has
How to write pages and articles so that they will always get found in search engines
Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still
What to do if you are concerned with your website’s bounce rate
In yesterday’s Mequoda Daily article we discussed bounce rates. These percentages have brought a perplexed look to the faces
Specific Goals Needed to Make Analytics Pay Off
“You don’t control how people are coming to your site; you only control what they do once they get there.”
Greg Krehbiel, director of
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What is a Negative Keyword?
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A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword
A tip that may save you money
We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases,
And how text ads can be the uniting factor in the relationship
Humans and search engines are two completely different organisms living together in harmony with each other.
Or at least the
Discover seven landing page templates and landing page lingo in this new audio podcast
Download a free digital copy of our Landing Page Templates: Seven Landing Page Templates and the Language
Design aesthetically pleasing landing pages
Visitors instantly judge your credibility by the way your site looks. They decide to stay or leave within 10 seconds of visiting your website.
The Stanford
Discover your keyword universe and build landing pages around those niche keywords
The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords.
This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)---Successful online marketing often involves building a database of potential customers. This database
Will the new MySpace help users forget the old MySpace
MySpace will now focus on social entertainment for Generation Y. They want to expand to include music, celebrities, movies,
More than a simple “thank you” page
Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the post transaction process. These
SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation
SEO Campaign Goal - Write landing pages that tell Google to send you lots of
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.
The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They
The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?
After reviewing literally thousands of media websites, we
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of
How to select the topic and keywords to create an effective Rapid Conversion Landing Page
The first step to creating an effective Rapid Conversion Landing Page is choosing the topic.
Different ways to incorporate video into your landing pages
Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
How to create a rapid conversion landing page metatags template
Rapid Conversion Landing Pages build circulation for your free email newsletters. The more value they create — and deliver — the
20 tips for creating a senior-friendly landing page
The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are
Try adding a "Tweet It" button to your landing page templates
By adding social media elements to your landing pages, you're taking the hands-off approach and letting your customers pass the
Landing page optimization tips from A/B tests that made a big difference
If you're not testing your landing pages, then how do you know whether your products are not selling, or
This free handbook from Mequoda Group discusses how to create landing pages that successfully engage users and sell content
(Nationwide)---It’s hard for great products to stand on their own or sell
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
The newest landing page template - video landing pages
Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While
This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one
(Nationwide)---Many pages of a website are landing
This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates
(Nationwide)---The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
Download our free report Rapid Conversion Landing Page Optimization Guidelines now
Building a database of
Attempt to fix a problem when you choose the Big Promise headline for your landing pages
A great headline is really an advertisement for an advertisement. It grabs the reader's attention
Successful publishers evolve and so does their content marketing strategy
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their
Identify your landing page templates and discover why articles are your #1 best sellers
Landing page templates aren't just for taking names and selling products. Those are steps #2 & #3.
What can we learn from the Internet habits of baby boomers
Baby boomers,* as a group, are 78 million strong in the US alone. This group has tremendous buying power
Research your keywords before you begin to write a press release
Research, research, research. Yes, it all starts with keyword research. Before you even begin writing a press release, find
