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by Don Nicholas on April 15, 2013
When Amanda first launched our Twitter account in May 2008, she didn’t ask permission. We’d sent her off to San Francisco the previous year, a month after Twitter made its official debut at the South by Southwest Conference and was seeing marketers get a lot of traction.
Our first tweet, sent on May 2nd, 2008 was:
What is Twitter? http://snurl.com/26t9bij
Seems appropriate, right? How could we publish an article about Twitter without launching a profile of our own?
We’ve since sent more than 8,200 more tweets that have driven tens of thousands of page views since then.
To be honest, I’m not even sure we knew she was “tweeting” until one day we looked at our analytics and saw that Twitter was our second highest source of traffic right under Google.
by Mary Van Doren on April 16, 2013
Mainz, Germany, 1439: Johannes Gutenberg, a goldsmith, invents movable type technology. This launches the information age, and the use of the printing press all over Europe even leads to a name for the new information media, the press.
Germany, 1663: The world’s first magazine, Edifying Monthly Discussions, is published. The magazine industry is born.
It took 224 years for an entrepreneur to harness the printing press for generating what we now know as magazines, and create an entire new industry.
London, England, June 20, 1981: The Economist mentions the World Wide Web in an article about CERN (European Organization for Nuclear Research).
United States, Aug. 12, 1981: IBM releases its first personal computer.
United States, Oct. 27, 1994: The first commercial magazine website, HotWired, is launched by Wired magazine. The digital magazine publishing industry is born.
It took 13 years for the magazine industry to jump on the computer bandwagon.
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by Amanda MacArthur on April 17, 2013
“I need to subscribe to a few more email newsletters today!”
Said nobody, ever.
That’s why you spend so much time creating free content to, let’s be honest, bribe them into subscribing.
Good articles, interesting editors and a strong brand used to be enough to convince someone to join your email list, but now most publishers need a little boost – a sample of the rich, useful stuff they’ll look forward to reading in their mailbox.
But once someone’s on your email list – you have to deliver.
by Mary Van Doren on April 18, 2013
The more I write about the future of magazines and subscription marketing, the more I realize what a sea change the Internet has created for the magazine industry. When I learned the trade, I was learning what the publishing generation before me had learned, and the generation before that.
And then came the Internet, and everything changed. Except for one thing: subscription marketing. Don and I are still teaching the fundamentals of subscription marketing at Mequoda’s Internet Marketing Intensive, with just a few tweaks related to Internet marketing.
And since we’ll be delivering an Intensive in a few days, I figured I’d crack my knuckles, figuratively speaking, and get in a little practice right now.
If you have only a nominal understanding of digital publishing, or none at all, you must attend the Internet Marketing Intensive.