Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: multi-platform

Digital Only Magazines That Flopped and Why Tablets Couldn’t Save Them

These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes
There’s a basketball game between print and digital, and we’re rooting for digital. I recently wrote about print mags that went digital and some of the reasons for the transition came down to the fact that advertisers want

Publishing Events a Point of Emphasis for New Ogden CEO

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

Music Mags Making a Multi-Platform Production Out of their Digital Efforts

Multi-platform production doesn’t have to be a mystery. Here are three examples of musically-inclined niche publishers who use digital platforms to expand their reach.

Efficiency is key to successful publishing. There are projects and processes that take time, and there is no way around that. Researching your articles, writing, editing, planning – this all takes time.

Magazine Audience Grows on Mobile Web

Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking. Today, it’s a sophisticated, demanding, and occasionally chaotic one. Readers change tastes and preferences on a whim; their consumption habits understandably vary with the overwhelming options put in front of them online.

7 Digital Magazine Apps and Web Magazines Launched by Brands

Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the most prestigious writers worked at magazines, and a managing editor was a title worthy of a six-figure salary, a glass-paned condo and a driver. Advertisers

Online Circulation Is Up, but So Is Meredith’s Print Performance

We’re not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there’s room for print in multi-platform publishing; while Mequoda Members approach us to help them transition to a mobile and desktop existence, many retain their print properties and find success in doing so. But what about those rare breeds who go from digital to print? Allrecipes, a Meredith title, is one such example, and they’re flourishing with an increased rate base. Other publishers are focusing on online circulation with recent news from audit houses.

Email Campaign Strategy: Google’s Latest Tool + Content Best Practices

Email campaign strategy has emerged as a crucial component of multi-platform publishing, even as wrong-headed observers have pronounced it DOA in recent years. The Mequoda Method highly values online newsletters as a ripe opportunity to build loyalty, expand audience, and cultivate serious levels of conversion. But we also know that email can be unwieldy with poor design, unkempt lists, and static content – let alone faulty SPAM filters. Navigating these challenges will put you in the position of realizing all of the benefits sound email campaign strategy promises. Well, Business2Community.com has some good news for one of those challenges, and also provides a couple of best practices when it comes to the content itself. Let’s see what they have to say with some recent coverage.

Video Publishing Sites Gaining Steam With Latest Moves

How do you define video publishing sites? Must digital magazines host their own video? Can they distribute via social media? Are platforms like YouTube and Vimeo fair game? We say all of the above. Like any other content built for multi-platform publishing, video produced by digital magazines will help develop audiences and generate revenue. Currently, monetizing video content means making digital advertising a priority, but there are other advantages, as well: the chance to go viral, or to at least to get some meaningful engagement via Facebook and Snapchat, as you’ll see below in recent coverage from Digiday.

Worldwide Publishing Offers Attractive Opportunities for Digital Magazines

Worldwide publishing represents a daunting proposition for digital magazines: Audience development and digital advertising is tough enough domestically, and it’s called the World Wide Web for a reason, so why invest resources in opening up international markets already occupied by homegrown media companies? Why hire native speakers or translators to serve up content to readers in Latin America or the Netherlands? Because there’s plenty to go around as device usage continues to climb and advertising demand proliferates. eMarketer delivers the data that makes worldwide publishing a more compelling option for stateside digital magazines. Let’s take a look some of their recent articles.

How the Multi-Platform Mobile Development Challenge Was Accepted By These Savvy Publishers

App-less in Seattle: the next frontier of multi-platform mobile development doesn’t involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and Bill Clinton.

At TIME.com, a photo caption explains the two former leaders of the free world recently attended ceremonies at the Bush Presidential Center for the

Podcast Publishing: Another Strong Link in the Multiplatform Strategy Chain?

With the explosive success of Serial and Slate’s Panoply, podcast publishing has emerged as a viable – and, more to the point, profitable – option for digital magazines. Audio content is inexpensive, not difficult to produce, and popular with consumers. What’s more, it fits in neatly with the Mequoda Method for multi-platform publishing, which emphasizes repurposing content with products aimed at converting mobile and desktop visitors. Sounds like a win-win, right? Well, our friends at Publishing Executive recently took a closer look at the phenomenon from an industry standpoint. Let’s see what they found out!

Mobile Advertising Trends: Instagram, Marketers, Programmatic

Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face technological, viewability, and audience development questions when it comes to generating steady revenue. We can’t say we’ve got all of the answers, but, then again, neither can anyone else … with the possible exception of Instagram, of course. MediaPost covers the latest news out of the massively popular image-sharing social network; plus, a new programmatic tool and mobile advertising from buyers’ perspective.

Metered Content: Another Digital Magazine Goes for It

More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love to see this shift. From The New Yorker to Pando to Time Inc. digital, publishers are molding their content around monetization with experimental tactics and finding results. This isn’t just a smart bet; it’s smart strategy: As our 2015 Digital Magazine Market Study shows, consumers are willing to spend on metered content done right. MinOnline is on top of this industry trend, as always. Let’s take a look at their coverage of the latest metered content adoption, plus other recent posts.

How Multi-Platform Media is Created from Dusty Archives

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their competitors by embracing it. When publishers think of multi-platform media, they think of digital magazines, but even then, many are only offering carbon copies of their prints. Year after year, piles of back issues are thrown into the stock room, never to be seen again, until they become digital replicas.

This is a fatal mistake, especially in today’s digital landscape. The most successful magazines have adopted multi-platform publishing to grow their businesses and they’re doing it on a budget.

News, Food, Health, and Celebrity Are Reader Favorites for Digital Magazines

If we had to pick two words to describe the Mequoda Method, the first would be “multi-platform,” which, as Don wrote recently, is the new normal for digital magazines years after we staked our brand on it. The second would be “niche.” Why? Because with tens of thousands of digital magazines available to consumers, you must focus on audience development to attract the right readers, earn their trust and attention, and then convert that trust and attention into subscriptions, one-off purchases, event attendance, social media shares, and other sources of revenue.

The Growth of Multi-Platform Advertising

“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay Balan.

“Publishers, partnering with third-party data partners, layer extra data over their unique viewer profiles and get a clear look at who their audiences actually are, allowing their advertisers to get the targeted results of their dreams. … Now wake up. Look around. Is that how it really works? We didn’t think so.”

Hearst Makes Deal With DreamWorks

Hearst is getting more involved in the digital world with its latest partnership.

‘Travel + Leisure’ Gets a New Editor

Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.

Online Publishing Job Description: Email Marketing Manager

An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of products.

Online Publishing Job Description: Online Marketing Manager

The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management.

Online Publishing Job Description: Marketing Director

The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by maximizing the size of the website email lists, using SEO campaign development, registration process optimization, visitor conversion to registered members, partnerships, promotions, social media presence and list segmentation management.

Bloomberg CEO Confesses Multiplatform Publishing Strategy

If you haven’t heard of Medium, it’s a small little niche blog where everybody is the author. The top authors tend to be C-level execs and start-up founders and the vibe of the blog is very clean cut with minimal distractions. Now that we have that out of the way, I can say that the CEO of Bloomberg Media Group, Justin B. Smith, took to Medium in order to discuss how they’re building a ‘digitally-led, multiplatform media company’. Multiplatform, you say?

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

HeraldScotland Maintains Growth Despite Paywall

HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, “HeraldScotland – the only platform in the ABC list to operate a subscription paywall – recorded 66.1% growth for July-December 2013, compared to the same period in 2012.”

The Tale of the Disappearing Hyphen in Digital Publishing

Some people accuse me of being an academic wonk. At Mequoda we’re often forced to make up our own lingo because you can’t pioneer an industry to the digital shores without making up a few words. While our terminology hasn’t changed very much since we invented it, the rest of the world has been progressing in their own lingo.

Nutrition Action Doubles Traffic With New Mequoda System

On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of a health newsletter that’s celebrating its 40th year this upcoming January.

Harvard Health Masters Multiplatform Publishing

When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it’s to improve the health and quality of life for the general public. And protecting Harvard’s brand is of utmost importance.

Stuart Hochwert Inducted Into Mequoda Digital Publishing Hall of Fame

Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members.

The Best Digital Magazine Subscription Website Offer

While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.

The simplest subscription website pricing strategy is Universal Access and The Economist uses it well.

I’ve spent hours, and several hundred dollars, buying digital magazines. I’ve bounced around between my iPad, Kindle Fire, and the World Wide Web. I purchased from Condé Nast, Hearst, Rodale, and The Economist.

Landing Page Examples: Tips and Landing Page Best Practices that Convert Visitors into Customers

Or, a thousand words are worth a single picture

Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.

Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on the design of the page. But I’m going to completely ignore those landing page examples because it’s my blog post, and I’m a writer, not a designer. Please see posts from my colleagues Amanda MacArthur and Aimee Graeber if you want to talk design! There’s nobody here but us writers!

7 Subscribers Tell All: The Real Reasons Why They Choose Print or Digital

Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn’t tell you the complete mindset of your customers.

Editorial Strategy: 7 Components for Online Editors

Tips for developing your editorial strategy

Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few specific ways of reaching this goal on the Internet.

What best practices are you relying on for your editorial strategy? The seven tips below come from years of research, acquired through operating our own publication, and watching the actions of other successful publishers and authors.

IT Department Job Description

Five expectations for hiring staff in a modern media company IT department

I suppose most people my age in the IT industry have a favorite character from the original Star Trek. When I was 12, I wanted to be the chief engineering officer for the Starship Enterprise. I love watching Montgomery Scott push his ship to the limit, often at the last moment, to save the day. I must admit I did find it somewhat disturbing that Scott seldomly got the girl.

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Transitioning to Digital Magazines

Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.

Publishers with a background in print and a bulk of content are prime candidates for the world of digital, where they can create digital magazine replicas and digital magazine replica plus editions while using the Internet to recycle content and build a larger audience.

Week in Review: January 9th, 2012 – January 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: December 27th, 2011 – December 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Online Publisher to Launch Print Magazine

Vida y Salud announces the launch of its quarterly print magazine

In a time when many print publishers are looking to make the transformation to digital, some online publishers are doing the opposite.

Carl Kravetz, publisher of VidaySalud.com, recently discussed the upcoming launch of Vida y Salud, a new quarterly print magazine for the Hispanic community.

A Multi-Platform Media Strategy

How productive are your products from a multi-platform strategy?

I am not just referring to how each sells individually…I’m talking about their overall productivity.

For instance, think about one of your physical content products. If it’s a magazine, you’re likely selling advertising space. If you’re selling DVDs, they are probably going direct to consumer. Is the packaging of these products informing users about your digital content? Are there areas throughout your magazines that ask users to follow you on Twitter, “Like” you on Facebook or visit your website for daily deals?

Strategic Opportunity Analysis Details Future Expectations

Discover the probable path your online business is headed on

If you are looking to expand upon your current business, create new aspects of it or develop an entirely new online business, it’s worth your time to properly research the market.

A strategic opportunity analysis allows you to build a future plan based on research and predictions from knowledgeable sources.

Tips on Building Renewals, Communities and Relationships

Seven Tips and the Sessions to Cover Them

Here are some excellent tips to keep in mind for your business—and the upcoming sessions at SIPA’s 28th Annual Marketing Conference in Miami, Dec. 7-9 that will cover those topics.

1. Find an underserved group or a lonely and under-appreciated group within the organization. If there is a highly regulated area—such as financial, health care or transportation—there is potential for a big audience. There are always new regulations to learn. (”Social Media – Building and Leveraging Loyal Communities, Thursday, Dec. 8, 10:55 a.m.)

Custom Programming Offered for Unique Online Businesses

Combine best practices with unique ideas to get to market quicker

Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher is different. We understand this, embrace it, and provide custom programming to meet the needs of each Mequoda Gold Member client.

Even while utilizing the advantages of Framework1, which helps our architects develop comprehensive systems in a fraction of the standard amount of time, it’s expected that some level of custom programming is required by Mequoda System Publishers.

A Famous Actor Delivers a Line You Need to Read

When Moving Forward Means Letting Go

The great 73-year-old actor Frank Langella – he was nominated for an Oscar for playing Nixon in the film Frost/Nixon– was interviewed on National Public Radio over the weekend and was asked about getting older. He said that he’s found a kind of strength in recent years that he wasn’t able to bring to the stage when he was younger. (He won his third Tony Award for playing Nixon on Broadway and is back there now in a Terrence Rattigan play.) “I haven’t done any plastic surgery or any plugs in my head. I’m letting my hair go as it goes, and I’m trying to age gracefully into my profession as well as life. I think it’s madness to try to be what you were.”

Using Mequoda Best Practices to Define Your Internet and Content Strategies

A guidebook for exploring options available to maximize online revenues

If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to decide – like choosing an ESP, which is just one of the 49 steps – we will be addressing them at the Mequoda System Strategy Bootcamp.

We’ve called this bootcamp by any number of names over the years. People like Clay Hall, Tom Winsor and Bob Brady – professionals who are in the know and on our advisory board – understand and recognize this type of event.

Open Content Dominates Top 1,000 Websites

A new study from the Mequoda Research Team sheds light on the use of open content

Open content has been around since the inception of the web. Since that time, it’s been debated if top branded content suppliers should be using an open content model to drive online business, in particular, website traffic.

To supply the industry with pertinent data, the Mequoda Research Team conducted a new study we’re calling the 2011 Mequoda 500. This study determined the content and business models for the top 1,000 websites according to Compete’s traffic numbers and focused on the top 500 that operated an open content model.

5 Strategic Components of a Content Marketing System

The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success

A diverse array of online publishers and content marketers started to gather at the Mequoda Summit East 2011 in Waltham, MA this week.

The three and a half day intensive conference is designed to share the most up-to-date content relevant to the online publishing environment.

Mequoda Summit: 9 Questions You May Hear at the Mequoda Summit East 2011

Similar questions have been asked at previous Mequoda Summits…the answers are valuable to all in attendance

Whether you have already registered for the Mequoda Summit East 2011, or plan on registering now before early bird pricing expires, it’s time to start the conference preparation.

To do this, I wanted to highlight some questions that have been asked in the past. Bringing these questions forward helps people not only get an idea of what the Summit will be like, but also makes them feel comfortable…Mequoda Summits are open learning environments where asking questions is highly encouraged.

2 Digital Revenue Home Runs for Mother Earth News

Bryan Welch answers pressing questions facing online publishers in 2011

I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.

Bryan is the publisher and editorial director of Ogden Publications and its flagship media brand Mother Earth News, a popular environmentally-conscience magazine on living “with little money and abundant happiness.”

Week in Review: March 21st, 2011 – March 25th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: March 14th, 2011 – March 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week