Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
We're not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there's room for print in multi-platform publishing; while Mequoda Members approach us
Email campaign strategy has emerged as a crucial component of multi-platform publishing, even as wrong-headed observers have pronounced it DOA in recent years. The Mequoda Method highly values online newsletters
Worldwide publishing represents a daunting proposition for digital magazines: Audience development and digital advertising is tough enough domestically, and it's called the World Wide Web for a reason, so why
App-less in Seattle: the next frontier of multi-platform mobile development doesn't involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and
Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.
An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of
The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
Combine best practices with unique ideas to get to market quicker
Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher
Similar questions have been asked at previous Mequoda Summits...the answers are valuable to all in attendance
Whether you have already registered for the Mequoda Summit East 2011, or plan on registering
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of
With Content Marketing Made Simple, you will discover how to leverage organic media
In yesterday’s Mequoda Daily, we focused on the third principle of a successful content marketing strategy: Organic Media.