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Tag: online magazines

How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

7 Great Web Magazine Libraries We Love

How these innovative publishers built web magazine libraries that are comprehensive, user-friendly and make an easy up-sell from print.
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine subscribers to this higher-end, and higher priced product that requires

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become our next success story.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the secrets to boosting revenues by as much as 20% over the

How to Start an Online Magazine from Scratch

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how to start an online magazine. Meanwhile startups can teach a thing or two to the digital retread legacy publishers.

If you’re a publishing startup, or are getting into the business of publishing, then an online magazine probably isn’t on your mind. To be clear, an online magazine is a web-friendly version of your magazine. It’s in HTML and works like a website. It cannot be held in your hand, unless you’re in the web browser of a tablet.

10 Most-Read Multiplatform Publishing Posts of 2017

Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and for good reason. Publishers are always looking for unique ways to increase revenue, and our top-read posts from last year include comprehensive information about each

Strategy Spotlight with Don: Build a “Smart Website” Smarter Than Your TV

When you think of a Smart TV, you think of one that’s connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart, why are so many websites, so dumb?

Our Mequoda Haven CXMS, is a “smart website” that is fully integrated. It knows when someone is a registered user and/or a paid subscriber. And something different will happen if you’re logged in, and if you’re not, and based on what you’ve purchased, it will try to sell you different products or upsell you. A smart website should only message you with ads that are based on data in your profile, and this is fundamental to maximizing advertising inventory.

Should You Publish a Magazine in Print? Digital? Or Both?

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go with her ad-driven online presence. She already had other print publications, but this niche, teen health, geared towards a younger generation—would it be too passe’?

The short answer is that we’ve seen it work, but testing is worth the investment. One of our clients launched a new print magazine from their popular online portal last year and is now generating thousands of new subscribers every month.

Launching a Digital Magazine? 10 Things You Need to Know First

Before launching a digital magazine, read through these ten resources.
When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to

Digital Magazine Websites: New Growth and a New Launch

Digital magazine websites Pitchfork and SI Swimsuit experienced highest traffic to date; ‘Marin Arts & Culture’ debuts with print and digital editions
Today we’re looking at a few digital magazine websites that are experiencing new territories. We begin with a Condé Nast publication that’s having a great traffic experience. Pitchfork has experienced some major stats, and Folio is

What Are Online Magazines? 5 Magazine Archetypes Every Publisher Should Know

Do you run or contribute to an online magazine?

Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an online magazine, or a digital magazine, a print magazine or a magazine website? You might have chosen two or three of those, or you might think they mean similar things. However, to us, these all have very different meanings and very different business models.

Print and Digital Publishing: Which News Do You Want First?

Print and digital publishing … diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of the puzzle if it’s at all possible to pull off.

Some magazine publishers get this, and others don’t. Of course, they all have their own reasons. FolioMag.com covers a few of them in recent articles, and they involve some interesting principals, with good news and bad.

Digital Marketing Metrics: Ad Data, Social, Expansion

Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the opportunities online magazines afford media companies.

But the thing about digital marketing metrics is that they’re shape-shifting. There are flavors of the month when it comes

ABC to Track and Measure Digital Magazine Distribution, Readership

Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple’s lead and Time Inc.’s vision
Digital magazine distribution, readership, ad views, and more are all sliced and diced in some way, shape, or form, but the question these days is accuracy, veracity, and reliability. The future of digital advertising

Mobile Publishing Solutions: RTB and AMP

Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google’s latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing solutions are digital publishing solutions, period, as online magazines move closer and closer to a mobile-dominated industry landscape.

But that doesn’t mean your options are much

Latest Google Updates: The Implications for Digital Publishers

Turns out Twitter’s not the only internet superpower mulling over scaffolding possibilities. News of the latest Google updates shows that its experimenting with counts – if not characters, then at least pixels, in the search giant’s case.

Digital Media Industry News: MPA Releases Latest Magazine Data

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth and mark even more positive digital media industry news.

The Audience Report charted a 7.6% year-over-year increase in site visits, while putting gross traffic for digital magazines at 1.9 billion. The MPA also announced findings for magazines on social media, showing Likes and Followers total 900 million for online magazines, up 4% over last quarter.

Perhaps the biggest digital media industry news? Desktop/laptop audiences demonstraed notable growth for the first time in seven months, reaching more than 560 million users, a 6% increase.

Digital Profits Account for One-Third of a Dominant Publisher’s Total

Digital profits are what it’s all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers can make with digital, the better chance they have of staying competitive and rising to the top of a crowded field.

For us, digital ultimately comprises 90% of a successful publishing enterprise — from apps to online magazines to white papers to subscriptions and much more — and our mission revolves around helping magazines transition to a successful digital existence. Many Mequoda Members, though, are niche and regional magazines, with a few majors and general-interests thrown in.

So, in other words, when we hear that digital profits are driving one-third of a publisher’s success, we’re not surprised. But when we hear that digital profits are driving one-third of a legacy publisher like Hearst’s success, we are surprised.

MediaPost has that scoop, plus some more news on native ads.

Native Advertising Trends: FTC, HuffPo, Scripps, and More

Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned way — that is, via marketing dollars — while flying relatively under the radar of those big, bad ad blocking defense systems.

Branded content has been gaining steam for a while, even if it just has a fancier name for advertorial. We’ve been watching closely, and so, too, has the Federal Trade Commission, of course. Now, finally, we have official guidelines from the FTC, just as the demand for native ad campaigns is reaching unprecedented levels.

AdAge covers that development and much more in several recent articles about native advertising trends.

Mobile Ad Blocking: The Dominant Trend of 2015 … and 2016?

On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete in a crowded marketplace.

The good news? There’s a real opportunity for digital magazines to find out what users want and reshape the way they do business with marketers. With higher-quality digital advertising paired with stronger content the rule and not the exception, revenues will rise and subscription websites will gain and hold more value.

In addition, the worst web magazines — exploitative, trashy, inferior ones — will fall by the wayside because clickbait will lost its effectiveness in the wake of tougher mobile ad blocking.

The bad news? Well, the bad news is that it’s always darkest before the dawn, and making money via an advertising revenue model is going to be tough for a while if the industry continues on its current trajectory.

But will it? Digiday takes a look in a handful of recent articles. Let’s wrap up 2015 with one of our favorite sources of news!

10 Top Digital Magazine Publishing Posts of 2015

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we’ve tackled everything from choosing the right magazine software, to identifying pricing strategies that get buyers to pick your highest package, and how to design a digital magazine

Digital Consumers Up Big at The New Yorker

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.

Here’s the good news: Digital consumers are there for the taking. How do we know this? Because we’re digital consumers ourselves. And because we’re seeing print magazines more and more make the transition to the web with a clear idea of how to maximize multiplatform publishing opportunities instead of stumbling around in the dark.

Some of those magazines are Mequoda Members, and some are legacy publishers with the resources to afford a larger margin of error. And then there’s The New Yorker, which is just dominating the shift. How are they doing it? Folio:’s on the story, along with several others. Let’s take a look!

5 Keys to Starting an Online Magazine Business

Starting an online magazine business brings one platform that offers advertisers the visibility and tracking accountability they desire

7 Best Resources For Creating an Online Magazine

Creating an online magazine (also known as a web magazine) will look like a profitable piece of cake once you’ve digested these seven posts
It’s never been a better time to be a publisher. It’s so good that brands want to be publishers and have launched their own brand magazines. Some publishers have gone digital-only, but typically

Creating an Online Magazine Team That Turns Dusty Archives into Dollars

The four key roles you need when creating an online magazine team that’s effective
If you’re a frequent reader of Mequoda Daily, you’ve probably noticed we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but the future of publishing is

How to Make a Digital Magazine on a Shoestring Budget

If it seems like everybody has a digital magazine, that’s because they do. If you’re a publisher and reading this, then I’m guessing you’re not quite “everyone” yet, but you’re seeing the influx around you, and maybe even your customers are asking for a digital edition.

When I first got an iPad, the first thing I did was head to the Newsstand and look for my favorite magazines. I expected them all to be there, but some of them weren’t. I would have pressed down my fingerprint and subscribed on the spot—Apple makes it so easy to make a purchase like that—but they lost my business. I wonder how much more business they lost from others. To be honest, I subscribed to a number of magazines that day, so I didn’t spend my free time going back every week to check and see if the others ever appeared.

What is Tablet Publishing and How Is it Affecting Magazines?

Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet publishing because every tablet comes with a digital newsstand of some type; a place where the user can plop down on the couch, find a magazine they like, download an issue, and read it.

Ideally, they’re flicking through the pages, as opposed to flipping through a print magazine. The experience is similar, although nobody goes around creating catchy t-shirt sayings with “I love the smell of old tablet magazines” printed on the front.

What are Digital Magazines?

Digital magazines comprise the whole ecosystem of paperless magazines.

If a story can be read digitally, it’s a digital magazine. It doesn’t matter if it’s read on the web, or a tablet, or a smartphone – if you can’t flip a physical page, then it’s a digital magazines.

Over the past few weeks we’ve been talking specifially about online magazines—magazines that live on the web, and are often sold and browsed through a subscription website, but this is just one type of digital magazine.

8 Reasons You Should Launch an Online Magazine Library This Year

Over the past few weeks, we’ve talked a lot about digital magazines and specifically online magazines – the online edition of a magazine in HTML format, which typically comes with a library of back content.

How Do Online Magazines Compare to Digital Magazine Apps?

Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don’t even realize that both have totally different business models.

Online magazines are read online and are not formatted for a tablet or other e-reading device. They can be read just like any web page and may be responsively designed like a web page. You can view an online magazine most often through a magazine subscription website, which is set up to make the content easy to read, search and digest on a PC or Laptop. Often times, online magazines are part of a larger collection of content, like a back-issue archive.

Subscription Websites: What’s Your Minimum Information Unit?

How many types of websites are there on the world wide web of sites?

At one time we were watching new ones popping up every day. But in the past few years, we’ve identified a solid nine subscription website archetypes for publishers to consider, depending on their business goals and their content. I’ve posted about all of the six premium (paid) models in the past few months.

The Periodical Subscription Website Business Model

The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety.

Periodical subscription websites may also be called news sites, online newspapers, online magazines, online newsletters, or online journals.

Why Everyone Wants to Be a Publisher on the iPad

New media trend reports were wrong – people like flipping pages!

When the iPad was first released, Jacob Weisberg, an editor for Slate.com wrote in an article that:

“Exorbitantly priced first-gen iPad apps offered by magazines like Vanity Fair ($4.99 a month) and Time ($4.95 a week!) are attempts to revive the anachronism of … turning pages. They’re claustrophobic walled gardens within Apple’s walled garden, lacking the basic functionality we now expect with electronic journalism: the opportunity to comment, the integration of social media, the ability to select text and paste it elsewhere, and finally the most basic function of all: links to other sources.”

Making Money As A Content Marketer

7 strategies for content marketers

Developing Successful Subscription Websites

Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers.

Why Are Smart Publishers Selling Off Some of Their Books, Newsletters and Magazines?

Do you have the online publishing resources to go “multiplatform” in all your markets?
There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize they must focus, consolidate and specialize.

The Future of Digital Magazines

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice unless you’re prepared to be the underdog.

iPaper shoots PDFs dead!

How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point or another. Especially if you offer a free trial to subscribers with access to your PDFs, where it’s common practice for trial subscribers to get in, download your content, and get out.