10 Most-Read Multiplatform Publishing Posts of 2017

Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.

Multiplatform publishing strategies were a hot topic in 2017, and for good reason. Publishers are always looking for unique ways to increase revenue, and our top-read posts from last year include comprehensive information about each strategy, and how to apply these methods to your own routine. Great content is only half the battle, but don’t worry, these posts have you covered:

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1. How to Run a Roundtable Discussion

Mequoda’s very own Don Nicholas talks about the key components of a running roundtable discussion. If you’re in multiplatform publishing you will find his approach worth studying, as it creates value for everyone involved. Read this post.

2. 8 Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

What comes to mind when you think about revenue models online? Is it a relatively new model that was designed specifically for the internet? Or do you think of traditional business models that have transformed from the physical world to the digital world? That may have been a trick question, but if you answered “both,” you’re correct. The internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. This means you can generate revenue in many ways. As you read on, the intricacies should become more understandable. Read this post.

3. 9 Guidelines for Content Aggregators Who Recycle the News

Content aggregation gets a bad name sometimes because it’s so easy to do poorly. And it often is. To be clear, if you’re aggregating content, you’re pulling content from elsewhere and republishing it. If you’re doing it poorly, that’s all you’re doing. If you’re doing it well, you’re following the guidelines in this article. Read this post.

4. How Do Online Magazines Generate Revenue?

If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? The digital world offers an array of revenue models for online magazines, which in turn have their own subsets of revenue-generating models. This means revenue can be generated in many ways for online magazines. Read this post.

5. The Pros and Cons of Audio Conferences & Webinars

As you may know, getting face time with your subscribers, advertisers and potential customers is becoming more and more difficult. For multiplatform publishers, the high cost of transportation has made live events hard to afford for many loyal attendees. Still, you’re creating content and it must be delivered, by plane, train, or audio conference. Luckily, when you’re a publisher facing new media challenges, it’s good to know we have the control to choose how we deliver our content. Read this post.

6. The Benefits of Online Advertising in a Nutshell

Once upon a time, online advertising had a shady reputation. Luckily for publishers, that’s all in the past. Here are five reasons why online advertising is valuable to online publishers. Read this post.

7. What is Multiplatform Publishing?

Multiplatform publishing is on the rise and it focuses on three main types of content: online, offline, and in person, or live. How many platforms is your content recycled on? This top read article ensures no opportunity is left behind. Read this post.

8. Expert White Paper Design Explained

The term “white paper” means a lot of things to a lot of different people. When you hear white paper, you may think of a paid medical report. Or, you might think of a free marketing report. If you ever consider producing white papers, you need this free expert how-to. Read this post.

9. How IMDb Uses CPA Advertising To Make Money Online

IMDb is a movie and television database website that was started by British-born Col Needham. With the help of CPA advertising the company continued to grow. This post shows how affiliate marketing through CPA advertising gives you complete control over the success of your ads. Read this post.

10. 5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. This top-read post from 2017 explains the five most unique ways to acquire revenue through sponsorship advertising. It also talks about the benefits for both sponsors and publishers. Read this post.

Does your publication need help with multiplatform publishing? If you’d like to discuss how we can help you increase your audience, revenue and profits, please reach out to schedule a no obligation chat.


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