Tag: online publishing

While it might have blindsided some industry observers and rubbed some old-school publishers the wrong way, the recent news that the Associated Press is launching a native ads network shouldn't  

If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate The journey involves everything from creating a  

The sacred elements of any best-practice online magazine business model Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the  

Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing? It could be argued that mobile publishing  

For a very long time PR was pretty straightforward, and for many publishers, highly automated. The guidelines for how to pitch a press release started with writing your press release,  

Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.? We've watched with fascination their efforts to not only stay relevant and viable, but also to  

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap  

Circulation reporting and auditing has been a meticulous science for more than a century. Then digital magazine publishing came along to shake it up for the first time in decades. In  

For the enterprising social media publisher, Facebook video and Snapchat represent a promising future What does it mean to be a social media publisher these days? It means you're willing to  

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there's a big payoff. If you follow the advice below and correct  

There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing. With all of the "ad"-versity facing the industry –  

Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in The beauty of the digital era in publishing is that it doesn’t just give you a new  

Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,  

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.  

I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda  

To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and  

If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven. Will  

Turns out Twitter's not the only internet superpower mulling over scaffolding possibilities. News of the latest Google updates shows that its experimenting with counts – if not characters, then at  

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it's going out of style (it is, in fact, in style.) Donald  

For regional magazines and niche publishers, video monetization is even more of a priority Video monetization represents one of the great opportunities of the next five years for digital publishers, but  

Set up your marketing based on data and continual improvement to reap big profits One thing that troubles publishers who are planning to make the move to multiplatform publishing is how  

The subscription model has a lot of perks and one of them is that subscriber churn rate is much lower than any other product you can offer. Customers don't usually  

What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad  

Google's kind of the king of mixed messages. They tell publishers not to optimize, and to "just write great content" but their team says that yes, in fact, good keywords  

At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they  

When we develop magazine business plans for our Gold Members, it include seven levels which you've probably heard us refer to as CAROTME: content, audience, revenue, optimization, technology, monetization, and  

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

Monitoring the latest media trends for online-only magazines and other publishers These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing  

How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms When I first started working at Mequoda almost 10 years ago, we wrote a lot  

Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts Views, visits, traffic, clicks, opens, time spent with media ... charting response  

The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year  

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling Believe it or not, a big part of multiplatform strategy  

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just  

Whether they are best practices for running an online business or best practices for sailing, there is always something to be learned from others I’ve been asked many times, “what is  

Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time. But, like any  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that's recurring billing. It's sometimes called recurring  

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good The digital publishing market moves fast,  

A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the  

All SEO keywords are not equally important—volume and competition matter! The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by  

Publishing tech is a priority for digital magazines – but it's not as easy as just checking off a box  

Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all Online advertising trends – or should we say "trend" – are  

It always amazes me how people can worry about good things that happen. Sharon (not her real name) runs a successful $5 million special interest B2C publishing company that now  

Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they're not necessarily in accordance with what the solution is.  

Subscription billing software allows publishers to manage their customer subscriptions and revenue by storing payment data and processing charges on a recurring basis. Of course, subscriptions have been an important  

Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful. Mequoda says: Not if we have anything to say about it. There’s a better  

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by  

While bloggers are out there buying generic images for a dollar on stock photo sites, one nice benefit magazines typically have is an archive of photographs from past issues. One  

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what