The opportunity to pass on skills to your offspring is a wonderful thing.
This summer my son Ryan will be working for us as a social media specialist. His time will
Five steps to an audience development plan
Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content
A couple of social media tools that will help your audience development activities on Twitter
How are you developing audiences with your social media activities? I know some online editors and
The new Audience Development Consulting Program will help you plan, target, and track your keyword campaigns
Online audience development has evolved, although not every online business owner realizes this yet.
This evolution
Digital magazine publishing can succeed with the help of well-designed apps
Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted
Most app producers will not make money off their product. In fact, 80% of respondents in App Promo’s First Annual Developer Survey said that they don’t generate enough revenue to
If you want an app to be successful, it needs to be marketed
I’ve been asked before about the costs associated with developing apps. I really don’t love giving the “it
According to Forrester, 760 million tablets will be in use worldwide by 2016. Yet many publishers do not have a tablet publishing strategy in place.
How can legacy publishers succeed in
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts
Understanding how email feedback loops work will help email copywriters and email marketers present better content
An email feedback loop exists between email marketers and the recipients. And since email copywriters
Email marketing is used by 78% of marketers. Similarly, email newsletters are used by 59% of marketers. These stats were reported by eMarketer, and they came from a survey from
As editors of a marketing blog, it'd be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we "do all our own stunts" as
The impact of content marketing
There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me
7 editorial tips for writing a white paper
Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get
Learning how to write a Blockbuster SEO post is paradigm altering for online editors. By adequately researching keyword phrases, and determining the competition you face on those keyword phrases, you
Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face
As a consultant, author, and
7 on-page SEO elements you are in control of
There are many audience development strategies that can be used to find audience members, and allow audience members to find your content
What do you think makes up on-page SEO? Is it all about your keyword density?
Some people new to SEO may believe this; that SEO success relies solely on the ways
Tomorrow’s webinar will discuss proxy metric modeling – a short form of modeling that allows you to find a handful of key metrics. These key metrics define how the business
A look at quickly growing app categories
Not every medium will work for every digital publisher. Some digital publishers focus solely on their written content – be long-form editorial or fiction.
Other
We are all familiar with Apple’s reign atop the tablet market. They were the first to enter with the iPad, and have continued to dominate as they upgrade the device
Google Currents can help digital publishers distribute content and build their email marketing lists
Mobile email and mobile website design have become topics of interest to digital publishers since the popularity
How are you building your email marketing file?
Every online marketer and audience development manager has a preferred method for building their email file.
As a content creator myself, and the person
The Digital Publishing Bootcamp is characterized by the comprehension of all its parts
There isn't only one piece to digital publishing that has to be understood. From how your going
Content marketing tips to build a bigger audience
Editors speak for the brands they work for, which means they have a much better pre-existing relationship with customers than anyone else at
An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including
Three WordPress plugins that will help your online editors perform their jobs better
Keyword universes and tools for finding keyword phrases were new tools for online editors. They weren’t familiar with
The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors.
CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are
Author Stephen Covey is fond of pointing out how difficult it is to reach goals that you don't have. “Begin with the end in mind” is my personal mantra for
When I first became the Managing Editor of Mequoda Daily, I wasn’t very familiar with optimizing images. However, I learned quickly, and realized how important it can be to
Consumer confidence appears high with tablet devices
Tablets play a major part in making a digital revenue stream viable for publishers. Recent statistics have shown that digital publishing apps are one
The digital e-reading market just got a little more interesting as Barnes & Noble recently announced a strategic partnership with Microsoft.
Consumers have the opportunity to benefit from this partnership, as
When the iPad was originally released, it marked the beginning of the tablet competition. Since that time, other devices have reached the market, including Kindle, Nook, and Android-powered tablets.
Today, we
Three elements to communicate to potential investors
When developing an online business, the market you choose is important. Although the services you offer, and the methods for generating revenue may change,
Are you making avoidable mistakes that lead to fewer email subscribers?
I wonder how many readers will unsubscribe from this email newsletter after reading today’s article. For the ones who do,
Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving
Over the last decade, our consultants have seen many publishers fail in building an audience, and a viable business, online. We hate to see it, we really do. But we
Let's face it, if millennials were a brand, then the "Occupy" movement didn't do much for their image. It did however reinforce the enormity of the upcoming consumer generation and
Did you grow up with technology readily available? If so, you probably couldn’t imagine without it.
If you grew up without the ability to be constantly connected, then it might be
Six elements of engagement for better content marketing to a very important demographic
The American writer Carl Sandburg once said, “Nothing happens unless first a dream.” In today’s digital world, many
The Digital Publishing Bootcamp will provide an exclusive look at survey results from digital natives
Positioning your business to satisfy the media consumption habits of digital natives – those born after
Actions taken to avoid negative Panda impacts
It began with Panda and has moved on to Penguin. Google’s latest update – known as the Penguin Update – launched on April 24th.
For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media
Digital publishing is a main category for tablet app buyers, reports ABI Research
When digital publishers started targeting smartphone users, there was an opportunity to bring digital content to a highly
Before diving down into the changes behind the digital revolution, you need to understand the foundation of it. There are fundamental decisions that need to be conceptualized, then planned out.
