A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, "it's not you, it's me" to blogging during its peak of effectiveness
There are
In the good old days, you were able to duplicate posts in WordPress. It was built right into the CMS and made writing new landing pages and templated posts a
Dan Warren, President and Editor, Warren Communications News Inc., Washington, D.C.
SIPA: What was your first job out of college?
DAN: For two years I was a high school English teacher.
Has there
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user
Are you looking to quit your job and start a new online business?
Content management systems saved the lives of content publishers.
OK, maybe not literally, but content management systems help greatly.
Using plug-ins to help increase data tracking
Envision this scenario: You recently turned evergreen content into digital products; some are purely text-based and a few are special editions that include brief
Mequoda Alumni, what are your most memorable parts of past Summits?
It’s hard to choose the most memorable moment from past Mequoda Summits; there are just too many options to pick
Download your free copy of Digital Magazine Publishing Strategy Basics: Digital Magazine Publishing Tips and Expectations for the Digital Publishing Revolution now
Community Involvement Can Work on Many Levels
There seems to be something rather businessy to the “getting involved in your community” idea taking shape right now. Last night on Charlie Rose,
The Adobe Digital Publishing Suite makes the world of digital magazine publishing a bit easier for publishers.
Adobe DPS seamlessly integrates with other popular Adobe products, like InDesign CS5.5.
If you want your digital products found by audience members, you need to know how to name them.
Reuse, recycle and repurpose; that is the mantra of digital publishers.
One way
Do you recognize the keys to a sustainable, integrated digital publishing plan?
As a publishing professional, what do you consider to be the greatest areas of concentration for your work?
Schmidt, MacKinnon Offer Small Business Advice
At a talk here in Washington, D.C. last night about Internet privacy rules, Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle For
Compiling a snippet-based email newsletter means you need to create a lot more content than you may be doing currently. If your articles come from online news sources, than it’s
Email marketers are paying more attention to the communicational factor of email newsletters.
Doing so puts a focus not only on the content being presented, but on how specifically the
Which products sell the best?
This is a question that email marketers ask themselves often. The answer profoundly defines what the focus of alignment should be in future email marketing campaigns.
Lessons Learned From UK Publishers Study
The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He
Apple's iBook announcement last week has the industry buzzing. Their iBooks Author software gives anyone the power to quickly create a well designed and media-rich iPad-ready book. If you're thinking
We've recently installed a "fan gate" or "like gate" application on that Facebook Fan page you just visited. A fan gate is used to entice people to like your page.
Laura Lieblein, EDM Publications, Bry-sur-Marne, France
SIPA: What was your first job out of college and how did you get into this business?
LAURA: My first job out of college was
Faster than a speeding bullet…Capturing prospects in a single bound - It’s LinkedIn! Yes, LinkedIn—today’s best friend and rainmaker in media sales. With its plethora of users and information, it’s
What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have
Professionals scouring LinkedIn are granted an interesting opportunity: the chance to network and make new business connections.
Most of those doing so are attempting to better their careers, and thus,
What do advertisers want that you can provide?
Having a website that generates a significant amount of website traffic is ideal, however it’s not always at the top of priorities for
Many digital magazine apps are still underperforming due to some of the following reasons
With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and
Are you looking for ways to optimize your entire digital publishing business?
Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.
For instance, the
If you’re a regular Mequoda Daily reader, you already know that attaining (and holding) a high Google ranking isn’t easy. Of course, the Mequoda system gives you an edge in
On Niche Publishers and Mobile Audiences
It started last year when younger acquaintances started texting me instead of emailing. And now this "trend" includes some similar-aged friends. I write this because
In less than three months, the Mequoda Summit West 2012 will take place in Lakewood, CO.
This spring’s two-day Summit incorporates Master Classes taught by the Mequoda Team, three keynote presentations
Montes de Oca Delivers on Social Media Insights
True or false, asked Wendy Montes de Oca, best-selling author of Content is Cash: Leveraging Great Content and the Web for Increased Traffic,
2011 saw record numbers for email marketing campaigns
Some online business professionals may be surprised that email marketing is on the successful path it’s currently on. Some thought that other online
Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers.
On the
You should tweet this article…want to know why? Because it details the power social sharing has on the Internet community.
For instance, were you aware that social media has an
One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley.
The session was 41 Ways to Build Email Circulation, and I, like many of the
Tablet and e-reader ownership rises dramatically
Now we know what presents everyone was buying over the holidays—for family and themselves. Tablet and e-reader ownership almost doubled in the last month. And
Some marketers might freak out a little about the news that Twitter bought Summify, the little content prioritization tool that works hand in hand with Twitter, Facebook, and your RSS
Some businesses have social media marketers, and others have social media rockstars. If you have a rockstar, you know it, they know, and you probably don't have any trouble on
Researching content for your articles can be a time consuming process. Your editors can spend hours looking for the right photo, external source, and other content to enrich their posts.
R.D. Whitney, Chief Operating Officer of the Institute of Finance and Management, Greenhaven Partners, Greenwich, Conn.
SIPA: What was your first job out of college and how did you get into
Digital magazine shopping would be much more fun, fast, and efficient with a few simple upgrades to the Apple Newsstand app
Like any good industry analyst, I love looking at numbers.
Daily publishers create and distribute a lot of high quality content. However, only certain pieces of content can be considered the ‘best’.
The best content does not take into account the
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
Small Gatherings Present Large Opportunities
On the Huffington Post site yesterday, Zach Carter wrote about the decision of Sen. Marco Rubio (R – Fla.) to withdraw his support from the proposed
Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept.
Publishers who created digital magazines typically did so as
