Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe
This segment of our Digital Native Survey features questions that publishers have been wondering ever since multiple subscription platforms have become popular.
In this clip from the Digital Native Survey, you
Publishers need to embrace organic marketing methods for audience development purposes. Utilizing only premium models is a mistake that isolates the single biggest channels for adding new subscribers to your
Lessons for Hiring New Sales People
Hire schoolteachers as sales people? Yes, said Dan Oswald, CEO of Fortis Business Media, speaking on Friday’s CEO Panel at the SIPA Marketing Conference in
More Twitter marketing opportunities arise as Twitter gets a big facelift
Twitter is somewhat quietly rolling out a lot of changes to the site and their platform that directly impacts the
Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, "How can you squander even one more day not taking advantage of
Don’t you wish you had a second pair of eyes to look at your article before you publish it? Even the best writers make spelling and grammar mistakes. Operating
Last week we wrapped up the final touches on our brand new Facebook for Publishers presentation set to debut during tomorrow's webinar. If you've spent time with us recently, you
Our Digital Native Survey highlights the important information that affects the habits of publishers and online business owners.
Have you ever wondered if your media brand is set up to
Legacy magazine publishers are not paying close attention to whether their business is sponsor-driven or commerce driven. They are then going online with a completely different model.
In doing so,
Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago
SIPA: What was your first job out of college and how did you get into this business?
RACHEL: I graduated in Journalism with
As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity
It is both a difficult and exciting time to be a
The Internet offers so many opportunities to legacy publishers.
Theoretically, they could spend time content marketing, building links, optimizing their website for search, building online partnerships, syndicating content, using paid
There are a number of proven strategies for success being used by online publishers.
One such strategy involves the use of a subscription website, for publishers with an excess of content
Legacy publishers have the opportunity to expand their brand by developing a magazine-centric URL structure.
In doing so, your magazine content can remain the center of your online activity, while
Niche businesses need additional channels to acquire large enough market share to succeed.
Beyond building an audience through search and website traffic, it’s important to generate retail partners like Amazon
The Digital Native Survey was designed to show how digital natives interact with media and the Internet. The insights are especially helpful to digital immigrants, many of whom operate online
The digital magazine footprint increases in surprising ways
When the tablet computer first hit the market, how long did you think it would take before it made significant waves?
Before answering
Legacy publishers are required to train staff members as they shift from traditional print to digital publishing. Although some of their skills transfer, there were ones for Internet-based audience development
Regardless of how people arrive at your website, your overall goal should be to keep them there with great content, get them registered as an email receiving subscriber and turn
'What If' Proves a Good Start for Conference
Mark Everett Johnson paused and beamed a bit. "You see what just happened here," he told his packed Copywriting Workshop yesterday at the
The design of your online store is crucial to selling products. It needs to be clean and easy to navigate or potential customers are likely to get frustrated and leave.
People often overestimate their market. They do this by looking at the number of nuclear engines, bakers or weekend woodworkers and assume they can get a higher penetration than they’ve
Tips for connecting with your audience
The digital landscape is unique and amazing in terms of communication abilities. There is a vast world of knowledge and entertainment online that can keep
After you’ve operated with a specific email template and strategy for a while, it becomes like second nature. You know exactly what’s needed daily, and you’re able to execute on
Consider this scenario: Your email sends audience members back to your blog. They read the article and completely love it. What happens then?
In some instances they may bookmark the article.
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist
What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building?
‘Primary traffic drivers’ should come to the minds of digital
Every website is going to have its own dynamic in terms of pricing. Let’s take the premium reference content model for instance. There is a typical inclination to decide upon
You might not have noticed the new YouTube roll-out last week, but a few big things happened that benefit professional users everywhere. GigaOM calls it, "one of [YouTube's] most ambitious
When former Chief Digital Officer, Jean-Philippe Maheu worked for The Ogilvy Group, he said: "Ultimately, brands need to have a role in society. The best way to have a role
Connecting the Dots Between Women and Entrepreneurship
“Women start only around 3 percent of the nation’s technology companies. They are almost absent in high-level technology positions. [Although read the article about
Your deadline is quickly approaching... You can do it… Just a few more words…
After all that research and crafting, your article is finally finished. Time to click publish on that
Just recently, Facebook made an entire update to their analytics and let's just say that you can finally make sense from the numbers they've given you. And if you can't—we've
Roger B. Wilson, Jr., newMeetia, The Conference Department, Inc., Winchester, Mass.
SIPA: What was your first job out of college and how did you get into this business?
ROGER: I pounded nails
Providing too little content to your audience is a major issue, especially if you purport to have a comprehensive collection of informative content.
For instance, if you’re looking to launch
Will Meg Whitman challenge Apple and Amazon with her HP Tablet?
The media has been severely critical of HP's hiring of Meg Whitman. The conventional wisdom is that HP's board has
Managing website activity can be a large task. For WordPress websites, the Role Manager Plug-in helps operators control the roles and capabilities of their users. Using this plug-in helps you
The rules have changed. Running an online business is an evolutionary process that changes quicker than most business owners are familiar with.
Beyond the changes, running an online business is
What’s a subscriber worth to your organization?
This question takes into account the total amount of revenue you generate and the total number of subscribers in your email file.
Although not
Having too much content typically means you’re utilizing too many content models in one interface
The club model is the most prone to this problem. The blog, portal, forum, magazine, reference
The mobile device trend is gaining speed, for tablets and smartphones alike
What do mobile devices mean for your content? For some online publishers, it’s the chance to produce premium digital
If you’ve never been trained on best practices for leveraging organic content, than you are likely missing out on website traffic
SEO blogging is unlike anything traditional editors are used to.
On Blogging, Telemarketing and Timing of Emails
Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami.
1.
Alignment is a relevant aspect of operating a professional blog. If you are attracting traffic to your website through specific keywords, don’t you want those visitors to stay longer and
Utilizing an image service can enhance your written content – do you know your options?
It certainly does not hurt to incorporate images into your blog posts. Visual accompaniments help keep
Choosing the wrong format for your membership website involves mislabeling your membership website and deciding to build it based off customer relationships instead of making it content-based.
The sheer number
Email strategy consultant Jeanne Jennings shares some important insight
We talk at lengths about the power and relevancy email plays in today’s digital world.
As a habitual activity familiar to the
