According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark
Demographics for search engine users from Pew Internet Project
In the Mequoda Daily last week we talked about how to increase visibility on Google by properly utilizing SEO.
The article detailed eight
Sean Oberle, Publisher, Oberle Communications, Bethesda, Md.
SIPA: What was your first job out of college and how did you get into this business?
SEAN: I worked at a non-profit in the
What does this acquisition mean for content publishers?
Zagat Survey was a first of its kind.
In 1979, Tim and Nina Zagat established the company to provide a collection of ratings of
Discover how your content will fare on the web
Most successful online publishers understand that building a keyword universe is the foundation for digital success.
Another key document for digital success is
The beauty of scheduling tweets and the love for more focused community building
One thing that the Twitter community has done so well over time is turn a simple 140 character
Reserve your place at the Mequoda Summit East 2011 now or miss out of three and a half days of best practices, case studies and successful strategies for online publishing
Could Next ‘Twitter’ Come Out of Fall Roundtable?
What’s in a name? A lot, apparently. Would Twitter be so popular if it was called, say, Patter? (I guess then you could
More retail marketers are directing audience members to their social networks
Do you incorporate the “forward-to-a-friend” option in your email newsletters?
If so, how has it worked for you? Do you track
Mequoda System Strategy Workshop discusses why Google AdWords should be in your traffic mix
We don't always talk about this directly, but it's important to bring people to your website who
Guest blogging as a method for expanding your editorial reach
Hear me out, hear me out.
I know that daily publishing schedules already have you quivering in your sleep and on your
Amazon’s Sales Tax Battles Affecting ‘Affiliates’
The fight over whether online retailers with a physical presence in a state need to collect sales tax continues in a big way in California.
Do you know how long your links live on social networks?
A recent article on the bitly blog asks, “How long is a link “alive” before people stop caring?”
It’s a very
The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business
I recently spoke to a friend and colleague about our upcoming
There’s Gold in That Content! Manage it.
Many of us create content almost every day for our business or company—or association. But are we keeping track of that content in the
New research shows how users regard their mobile device
You don’t have to know the exact numbers to know that mobile usage is huge.
According to a new study by Experian Simmons,
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
SEO tips to keep in mind while managing website visibility
If you want to increase visibility on Google, you need to focus on your SEO efforts.
Search engine optimization has come a
Publishers should not be surprised if they see their number of external links go down
On Wednesday, August 31, 2011, Google announced changes in the way link data is categorized in
Prepare yourself for the best, actionable advice for content marketing and online publishing
Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda
Putting a Succession Plan in Place
According to an article in My Business magazine last year, 77 percent of business owners said they have a will, but only 33 percent have
Discover how age and gender handle click-throughs and “Likes”
Do you remember a time when social media was so new that no one knew how to monetize or what key audiences
Do you have all the "answers"? Quora, LinkedIn and O'Reilly do.
As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche
Discover dozens of successful methods for starting, running and getting the most from your content-based business
Yesterday, I talked about what best practices are and where they come from.
Today, let’s talk
[question]
Which video editing suite should my company purchase?
[/question]
[answer]
The best answer is "whatever your video editor is great at using." If you're starting from scratch and training someone to be your
Seven Tips to Help Leaders Make Key Decisions
“The job of an entrepreneur, manager or CEO is to say, ‘We’re taking this fork in the road, for better or worse, and
Tips from PR Newswire on selecting the best words for SEO success
SEO is not just for blog posts; it has found a place all throughout the Internet, from image tags
SIPA’s LinkedIn Group Attracts Good Conversation
You might not be aware that SIPA has a big following on LinkedIn. The group is under “Specialized Information Publishers Association” and there have been
5 tips for making your content more interesting
A key to content marketing is keeping your audience engaged.
If you’ve been feeling your content isn’t cutting it, here are five tips for
How online copywriting has progressed since its inception - with tweets!
Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to
If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity - Register now and save
With the Mequoda Summit East 2011 exactly
Mark Everett Johnson will amaze you at the Mequoda Summit East 2011 with his knowledge of copywriting
Trust me, I’m not saying you aren’t already a decent copywriter.
If you are creating
Richard Ossoff, President & CEO, Strafford Publications, Inc., Atlanta
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: My first job was with
Without conversions, your online business will suffer… these three tips might help you fix the problem
A consistent stream of website traffic is great, as is engagement with audience members through
In this brief video from our Mequoda Summit East 2010, you will get a taste of the informative commentary shared throughout our sessions
While digging through some of our video content,
Interactive marketing is expected to experience significant growth between now and 2016
As the Internet evolves, so does interactive marketing.
So what is interactive marketing, and how does it relate to your
We’ve made changes to better connect attendees with speakers and thought leaders
With our Mequoda Summit East 2011 only a few weeks away, we made a big change.
This changed involved making
Company Blogs Provide Added Way to Reach Out
Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written
Are you aggregating content for your audience appropriately?
I’ve learned a lot about content aggregation in the last year.
This has been done mainly through watching how news sources aggregate content, and
How our adaptive website design process known as Framework1 is constantly evolving
Over the past seven years, we’ve continued to refine our adaptive website design process, which we refer to as
The Earth Is Moving and So Is Social Media
If you saw a few cars smashed by falling bricks yesterday, chances are you were looking at a courtyard out the back
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new
An informative interview with Susan Laden, publisher at Biblical Archaeology Society
The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live.
‘Just My Type’ Hits Home for Publishers
One thing that won’t change in future Avatar installments: the film’s font, Papyrus. Some internet pundits were appalled that Avatar’s poster and subtitles would
Statistics on blog commenting and five tips for developing a better online community
What types of comments do you receive on your blog? Are they insightful thoughts delivered by other reputable
Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video
In yesterday’s Mequoda Daily,
Richard Londesborough, CEO, Business Monitor International, London
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: Sports reporter in Tehran for a daily
5 tips for a better email marketing process
How often do you pay attention to your email file?
Even if you see it growing on a regular basis, have you taken the
