I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more
If you take a close look at the Media Pyramid, you'll notice we list subscriptions and products as two different things. When we say products, we are referring to non-renewal
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of
I'm writing from my hotel suite in Bonn, Germany where I'm preparing to present 3 Mequoda Bootcamps to German publisher Verlag Norman Rentrop with Don this week.
This is the second
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering
Following the Passion
When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains,
Here are five project management tips pulled from a Mequoda Special Report titled 10 Steps to Manage a New Website Launch, by Steve Laliberte, president of iProduction and a contributing
How They Created the World's Number One Business Website
We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.
Forbes.com is part of (do I really need to say this?) the Forbes
The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just
Mequoda has previously covered the Boston Common Press's media network in America's Test Kitchen Media Network Case Study by Jane E. Zarem. The membership website (and print magazine) Cook's Illustrated
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
Mequoda Media Pyramid is the core of Mequoda System
Building a Mequoda Media Pyramid is the core of the seven Mequoda System habits—an exercise through which you dig down and determine
With A's in Strategic Intent, Relationship Building and Brand Preference, it's Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports' successful membership website
CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little More Promotion.
Mequoda
MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines.
You almost can't have a dinner party without
Knitters Review is a Great Web-product for the Target Audience of Knitters. It's Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity.
Knitter's Review is
Reader's Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully
Reader's Digest is so well known and widely read that almost everybody has picked
Job Posting from Aspire Media.
They're looking for a VP of Consumer Marketing, someone who can provide leadership and strategic direction to managers of the company's consumer marketing departments, which include
The Wall Street Journal's website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great
Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In
How copyright enforcement threats, simple site license pricing and credit card auto-renewals drive BeerNet's online subscription revenue growth while maintaining an impressive 90 percent annual retention rate
Harry Schuhmacher is a
While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards
The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation
Tom and David Gardner
VanityFair.com caught our attention because of a comment by Jason Oliver Nixon on Women's Wear Daily that VanityFair.com got 1,000 new print subscribers on the first day that the site
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums
OFIEs, "Order Forms in Editorial" are embedded subscription forms.
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue
This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's
The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?
Vanity Fair is one of those cultural icons
Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson's techniques to produce tangible results with
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for
After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter
Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. "We weren't really sure how we were going to make money,"
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities
SI.com Internet Marketing System Review
As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people's media and drive website traffic—people who will log onto your website, register to
No matter how profitable a website can be, using “conventional” revenue sources, like AutoTrader.com’s classified approach (augmented by banners and context-specific ads), new revenue possibilities appear after analyzing the site’s
A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website
BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet's Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable
The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health
Learn how one special-interest consumer publisher increased his magazine circulation with a simple change to the page footer on every page of his print magazine.
EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of
Discover how information-marketing guru Fred Gleeck uses a steady stream of mass-market soft cover books to drive subscriptions to his email newsletter database and the online media network for his
