8 sources for audience development
Attracting interested visitors to your website is the first step in successful audience development.
Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief
Could Next ‘Twitter’ Come Out of Fall Roundtable?
What’s in a name? A lot, apparently. Would Twitter be so popular if it was called, say, Patter? (I guess then you could
Mequoda System Strategy Workshop discusses why Google AdWords should be in your traffic mix
We don't always talk about this directly, but it's important to bring people to your website who
New research shows how users regard their mobile device
You don’t have to know the exact numbers to know that mobile usage is huge.
According to a new study by Experian Simmons,
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
[question]
Which video editing suite should my company purchase?
[/question]
[answer]
The best answer is "whatever your video editor is great at using." If you're starting from scratch and training someone to be your
Tips from PR Newswire on selecting the best words for SEO success
SEO is not just for blog posts; it has found a place all throughout the Internet, from image tags
5 tips for making your content more interesting
A key to content marketing is keeping your audience engaged.
If you’ve been feeling your content isn’t cutting it, here are five tips for
In this brief video from our Mequoda Summit East 2010, you will get a taste of the informative commentary shared throughout our sessions
While digging through some of our video content,
Interactive marketing is expected to experience significant growth between now and 2016
As the Internet evolves, so does interactive marketing.
So what is interactive marketing, and how does it relate to your
Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video
In yesterday’s Mequoda Daily,
Discover how you can make high-quality videos without breaking the bank
One misconception online publishers and content marketers have when it comes to video equipment is the amount of money needed
Content marketing has found a home online and isn’t going anywhere
It’s never too late to adopt a content marketing strategy, or make changes to an existing one.
Even with the concept
Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy
Do you remember the first viral video you saw?
According to New
These focal points will help you execute the most beneficial web video strategy
I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning
Utilizing these tips will help your video strategy on YouTube
Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content
The popularity contest on Facebook just got a little more niche
It's quickly becoming a popular habit to generalize people according to different social media platforms. Twitter is for “famous” people,
New daily deals will be offered to artists and crafters through Interweave’s FlockShop
Interweave announced the launch of FlockShop this week. According to its news release, FlockShop is a one-deal-at-a-time eCommerce
Not your average tactics for audience development and link-love
Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have
A study on consumer response to ads on both tablets and eReaders shows that tablet ads attract more attention
Which device do you think would engagement and attract consumers more with
Discover why you should be using web video as you publish content online
Online video is all the rage in today’s digital world.
From video advertisements to educational video content, it’s hard
Using iRip2 to retain video quality and create web videos more quickly
The iPhone 4 has a great little HD camera inside it. It's just as good as the popular but
Know Your Objectives Before Becoming More ‘Social’
I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong
If you do break this content marketing rule, your credibility will suffer
Providing great content is a major aspect of content marketing.
And since giving away this great content for free, often
Mike McKinney, President, comHAUS, Inc.
What was your first job out of college and how did you get into this business?
After a stint as Apple student rep, I went to work
Do you know which video ad types are the best?
Marketers who want to incorporate video ads into their promotional campaigns have a lot of options in today’s digital landscape.
Due to
5 tips from PR Newswire that will help you get the most from social media
It’s hard to fathom the impact social media has had on the publishing and marketing worlds.
Seriously…think
Allison Herdic, Manager, Research and Conferences, Chartwell Inc., Atlanta
What was your first job out of college and how did you get into this business?
After completing an internship with Atlanta INtown,
Tips on how some journalists are using Google+ to build audience
Everyone has been speculating about whether or not Google+ will become a dominant social media force.
I first wrote about Google+
The Walls Are Alive With the Sound of Conference
So what have we learned from the SIPA UK Conference Twitter Wall (#SIPAUK2011) in the last 24 hours? Plenty. Carolyn Morgan from
Gilbertson Opens SIPA UK Conference
The 17th Annual SIPA UK Congress in London got under way today, and The SIPA Twitter Wall (#SIPAUK2011) is proving almost as active as it did
Write, share and strategize in all the right ways
As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.
Other Mequoda writers and
If you’re not knowledgeable on a specific topic, YouTube can help you learn some relevant keyword phrases
How often are you given keyword topics to research that you are unfamiliar with?
As
YouTube’s Keyword Research Tool won't help your SEO workflow just yet
I recently stumbled upon YouTube’s Keyword Tool (log into your YouTube account to view). It’s looks like an early version
In an effort to grow within the food media market, Meredith acquires EatingWell Media Group
Meredith Corp. announced Monday that it bought EatingWell Media Group.
With this purchase, and the relaunch of
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
How to create an iPad-friendly version of your website with this new platform
Onswipe, which was once available only as a WordPress plugin, was released today as a publishing platform for
A step-by-step video for using the Google keyword search tool for on-the-fly keyword research, and why Mequoda ranks so well for apple pie recipes
Why do you write blog posts for
Learn how to adapt so you can accommodate digital natives when you attend the Mequoda Summit East 2011
In yesterday’s Mequoda Daily, I discussed the plight of digital immigrants, and how
Without understanding and interacting with digital natives, digital immigrants may never truly ‘get it’
By the time I was 21 years old, I had already lived in 21 places.
On my 21st
A Town’s Facebook Page Builds New Community
Yesterday, I wrote about Twitter, based on a PBS NewsHour story the night before. The news is obviously good for Twitter, but there was
Apple Eases Back on In-App Subscriptions
SIPAlert Daily has been following the ongoing saga over Apple’s decision a few months ago to keep 30% of the revenue from new subscriptions and
An email strategy utilizing these email types can help you sell more products and build your audience
The types of emails you send to your list have a lot of impact.
