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The ROI for Digital Magazine Development is Worth it

Wouldn’t you like to know what your target audience wants in their digital magazines? Or what digital editions are the best on your wallet while driving the most revenue? How much would you pay for that, along with all the other insights from your readers?

Good news! In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, he explains all the above, and offers access to even more in our NEW free report, What Consumers Want from Digital Magazines and How to Meet Their Needs.


Quick Strategy Tip of the Day from Don

Before diving into any investment, especially of a new publishing platform, it’s always wise to ask if it’s a profitable venture. So when we tell you to expand your magazine into digital platforms, your first question is: what’s the ROI? Valid concern. Below are three answers to our most commonly asked questions that may help you with that internal debate.

First of all, do consumers even want digital magazines?

Yes, and they’ve proven so with their buying habits, but not in the way you might expect. While tablet magazine apps are seeing slow adoption, we’re seeing responsive web magazines grow faster. And it’s no wonder, given everyone already knows how to use and navigate the web. A responsive HTML edition that works on any device is an easier adoption than a new app, and less expensive for you to produce.

What do they want most from their digital magazines?

They want to read them. Easily. Every time we have run a survey, the number one most important thing that digital magazine consumers tell us, is that readability is most important. That means no more PDF magazines and no more replica editions where the user needs to pinch and zoom their screen to read and scroll.

How much are they willing to pay for all of this?

Our pricing tests show that when given price points of $19.97 for a print edition, $29.97 for a web edition that includes a digital archive, and $34.97 for all of the above—70% will choose the most expensive offer. Compare that to your $10 blow-in card.

If that doesn’t convince you, I have more data for you in our NEW free report, What Consumers Want from Digital Magazines and How to Meet Their Needs.

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Thanks to the internet, consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information?

Don’t open your wallet just yet, it’s a free gift from us to you, and you can download our guide to creating multi-platform magazines instantly.

What Consumers Want from Digital Magazines and How to Meet Their Needs is FREE to download and will show you how to achieve the same success as our most profitable publishing clients. Download it today.

And if you want to talk more about everything you’ve read, and how to apply it to your own business, schedule a call to talk with me and Don.

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