Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: high quality content

Give it Away to Make More Money? You Don’t Say!

Why would you give away content for free, in order to make money? Sounds crazy, but that’s how the smartest publishers we know have grown at an exponential speed.

In this week’s strategy spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains three secrets on the why and how of using audience development to build a

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.

Do You Have These Four Goals in Mind?

You don’t get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon, to a career in publishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the four most important goals a publisher should hold close to their heart, in order to thrive as a multiplatform subscription publisher.

The 4 Words That Make or Break a Publishing Business

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.

The Best Subscription Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful subscription website.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

Email, Web or Social – Which Should You Focus on Most?

If you think that your website should be the main driver of your revenue, think again.

In this week’s strategy spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance. From there

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term coined by Internet entrepreneur, website developer, and company founder Don Nicholas, to describe a method for designing and managing successful websites and website networks. Short for “media quote daily,” Mequoda is an approach to building website networks, based on four core principles—ACEM in Mequoda-talk.

Encourage Sampling to Improve Subscriptions

The most effective blow-in cards of the 21st century aren’t made of cardstock, they’re digital. And since offering a sample of your magazine is less effort for the user when it’s done online, you have more opportunities.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

Welcoming Pat McKeough to the Mequoda Hall of Fame

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.

Magazine Marketing: Using Email to Boost Advertising Sales

“It’s more effective than direct mail and as effective as telephone – and so much less expensive.” That’s a quote from ClickZ’s latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it’s proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct Marketing Association shows that “email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.”

Top 4 Subscription Website Publishing Goals

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.

Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed

New Advertising Initiatives for Subscription Publishers in 2017

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds 
Subscription publishers have a lot of options when it comes to how they market their content online. We already know that content marketing provides high-quality content with value, so that’s already part of the process. But options for delivering and marketing that

How to Create Multi-Platform Content Quickly and Cheaply

When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.

We’re talking about content repurposing, on many platforms.

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep.

New Digital Subscriptions Offered by WIRED, School Zone, and The Telegraph

These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are focuses on changes made by existing publications, while others are completely new ventures being offered to audiences.

The Telegraph, for instance, is one digital subscription getting

Expansion for Subscription Websites Focuses on Tight Paywalls, Strong Relationships, and More Content

Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their publication? There was much debate about the process, including the rate to charge customers for access.

The question of price is still a hot topic by

Interactive Content is Being Called for in 2017

Publishers experiment with interactive content
A couple weeks ago I read that the solution to “listicles” is quizzes. So instead of a top ten list of something, the author thought brands and publishers should be developing quizzes. Author Anna Talerico noted that content doubles in volume every 9 to 24 months, so with more competition, content-makers need to diversify

Newspaper Publishing: WSJ and Others Plan for Change to Salvage Revenues

Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future
A decade or two ago in newspaper publishing, it wasn’t easy to get ad space in The Wall Street Journal. There was limited space and they were almost always sold out. However, over the last decade, magazines and

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

How to Use Direct Mail as an Audience Development Channel

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers

Direct mail is a traditional marketing channel for publishers, but it also has a lot of value for audience development. Although the ROI for direct mail will be lower than for some

What Magazine Advertisers Want

Convince magazine advertisers to “invest” in your ads and native content, then show them the numbers.
If you’re a new magazine, or even just new to digital magazines, you already know if you’re primarily subscription-driven (subscribers pay you) or ad-driven (advertisers pay you), but we find that many publishers generate revenue from both sources.

In either case,

7 Types of Freemiums Publishers Give Away to Build an Email List

Build an email list by creating free downloads that fit the content theme you are already selling
Freemiums have become the ultimate way to build an email list. The difference in email capture rate between a site that asks readers to sign up for their free newsletter, and one that asks them to sign up and

Premium Publishing News: Magazine Expansion, Monetizing Content, and More

What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions, audience loyalty, among other components, comprise a big part of premium publishing.

Digital Marketing Metrics: Ad Data, Social, Expansion

Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the opportunities online magazines afford media companies.

But the thing about digital marketing metrics is that they’re shape-shifting. There are flavors of the month when it comes

Magazine Publishing News: Portals, Native, Video, Email

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more
We monitor magazine publishing news on your behalf because every day brings new big things in the industry, and because it helps us do a better job helping media companies like yours do a better job of producing more high-quality content.

And, hey,

Your Publishing Niche May Determine Your Search Success

Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that?

Publishers are seeing big increases and decreases in organic traffic to their Portal subscription websites after June’s Google Phantom update, which focused on freshness of high-quality content. The data comes from a

How TIME Magazine Turned It Around With Multiplatform Publishing

TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing

Last year, TIME‘s print revenue went up by 4%, and digital climbed 36%. A few years ago, we wrote a little piece called Saving TIME Magazine: or, the Future of All

Digital Magazine Publishing Trends: Subscriptions, Subscription Boxes, and Millennials

There’s no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.

With all of the “ad”-versity facing the industry – ad blocking programs, ad viewability, ad tech, etc. – it’s no wonder that digital publishers are trying to circle back and discover other ways of monetizing content. Subscriptions, of course, are a classic route, but it’s a route that has undergone some serious construction and detours since the heyday of blow-in cards.

Starting a Magazine Business Plan: Should Your Magazine Be Free?

If you’re starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.

Will you choose a mass circulation strategy that allows you to compete with television and portals for advertising dollars, or will you compete with book publishers who sell users premium long-form high-quality content? Those who cannot choose and reside in the middle will likely be lost.

Digital Publishing Innovation Conference Boasts Impressive Lineup

The sphere of publishing events is expanding every week, and we’re happy to see it, since they’re a crucial component of the Mequoda Method for multiplatform strategy. But few events can compare to the one happening next week in Berlin when it comes to digital publishing innovation.

Among the organizers of the Digital Innovators’ Summit are our friends at FIPP, the Worldwide Magazine Media Association, so you know it’s the real deal.

If you can’t make it, don’t worry: The Digital Innovators’ Summit blog continues to be generous when it comes to sharing interviews with publishing executives who are attending, and so we’re able to present this preview, full of wisdom from some of the best minds in the new media industry.

Registration Open for the Mequoda Intensive: Save $200 and Join Us in Boston

Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies that will double, or even triple, your revenues within the next 5 years — all in two days, all in historic Boston, Massachusetts – would you

10 Steps to High Quality Content and Page 1, According to Google

Google reveals the guidelines it uses to teach Search Quality Evaluators the difference between high quality content and low-quality content
There’s no three-word phrase we hear more in content marketing than “high quality content,” and even though legacy publishers have always been proponents of high quality content, this specific term has taken on new meaning when search

The 5 Best White Hat SEO Techniques

There’s a growing trend in which media reporters are investigating why certain websites rank so well. They want to differentiate the white hat SEO from the black hat.

If foul play is afoot, these reporters expose the black hat SEO practices and the offending websites typically feel the consequences. Google has penalized JC Penney, Overstock, Demand Media and many, many more for using black hat SEO practices.

Will Users Pay for Online Content?

Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
“So I’ve figured out how to get traffic — how do I make money?”

That’s a genuine quote from a new Gold Member, and one we hear often, although usually without the “I’ve figured out how to get

Health Portal Grows 368% Year Over Year

The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.

This year’s winner is Natural Health Advisory, one of the country’s leading providers of validated, scientifically backed natural health information. They experienced growth in traffic of 330%, a massive feat for any online business.

How to Be Featured in Google Quick Answers Results

Google quick answers are being featured at the top of their search results pages—here’s how to nail that prime spot.
Are you publishing high-quality content? If you’re one of the many established publishers that we work with every day, then the answer is probably “yes.” You’re the stronghold in your niche. You’re the New York Times

Use the Mequoda SEO Scorecard to Measure and Optimize Your Posts

Use an SEO scorecard based on the results of more than a dozen publishers who are already nailing high quality content
I’m going to let you in on a secret. This is the scorecard that we use at Mequoda, and the SEO scorecard we use to train our clients on writing SEO’d website content.

It’s a very simple

2 Out of 3 Readers of Digital Magazines Prefer 20 Articles or Fewer Per Issue

We’ve covered a lot of ground during the past couple of weeks as we roll out stats from our 2015 Digital Magazine Market Study. But have we covered too much with one stat post per day? Not according to consumers of digital magazines. Far from it.

Results from Mequoda’s Latest Digital Magazine Market Study

Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.

Mequoda Group’s latest Digital Magazine Market Study shows digital magazine consumption among US adults is exploding

July 21, 2015 – BOSTON — Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.

Two Ways to Avoid the Potential Penalties of Being a Content Aggregator

Did your search traffic drop this month? Even the most respected publishers I know saw a little kick from the recent Phantom update, which hones in, as usual, on high-quality content without truly explaining what that is.

But Google is just a machine, after all. I have to wonder if you’ve ever launched an update to your website, and it caused something to break? Maybe you installed a new plugin, or maybe it was a total redesign. Then afterward, a team of developers scramble to make it right again.

What is a Content Aggregator?

There are a lot of things you can do without knowing it, but content aggregation isn’t one of them. For example, you could offend someone without knowing it. You could drive through a stop sign without knowing it. Or, you could steal a piece of candy when your five-year old drops it into your bag… and not even know it.
But if you’re rummaging through the web for content you can use as the basis for new articles, you probably know it. If you’re a content aggregator, you know it.

How to Write a Blockbuster Post That Sends Consistently High-Quality Traffic for Years

I’ve always adored SEO when it comes to content creation. After all, don’t you want to write about the things people are searching for? Why would you write about anything else? A blockbuster post, which we consider any post that drives a considerable percentage of your website traffic every month, is usually in your top ten to one hundred traffic-driving posts. They’re usually composed of evergreen content too, which doesn’t expire quickly

More often than not, it’s the result of picking a great keyword with high search volume and a low number of competing pages. Over time, it could drive thousands or hundreds of thousands of page views to your site every month.

In other cases, you may have just gotten lucky with your blockbuster post. But lightning doesn’t usually strike twice, or at least not dozens of times. And you definitely want more of them. If one blockbuster post is sending you 5,000 unique visitors every month, two could send you 10,000. Three could send you 15,000. Wouldn’t you like to spend a couple hours writing three articles that send you 15,000 unique visitors every month?

News From Online Magazine Publishers: App Updates, Launches + Push for Archives

Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New Media’s D.B. Hebbard both offers excellent coverage while at the same time proposing that media companies mimic some aspects of print business models in order to succeed.

Programmatic Ad Sales for Publishers: The Road Ahead

Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready? Recently, we found five articles across MediaPost’s Real-Time Daily, Media Daily News, and RTB Insider titles that focus on the automated ad market – and the current implications for publishers.