Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the opportunities online magazines afford media companies.
But the thing about digital marketing metrics is that they’re shape-shifting. There are flavors of the month when it comes Continue
Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success…
If I told you I could teach you Mequoda’s proven strategies that will double, or even triple, your revenues within the next 5 years — all in two days, all in historic Boston, Massachusetts – would you Continue
Google reveals the guidelines it uses to teach Search Quality Evaluators the difference between high quality content and low-quality content
There’s no three-word phrase we hear more in content marketing than “high quality content,” and even though legacy publishers have always been proponents of high quality content, this specific term has taken on new meaning when search Continue
Use an SEO scorecard based on the results of more than a dozen publishers who are already nailing high quality content
I’m going to let you in on a secret. This is the scorecard that we use at Mequoda, and the SEO scorecard we use to train our clients on writing SEO’d website content.
It’s a very simple Continue
Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly. Continue
July 21, 2015 – BOSTON — Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly. Continue
I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for you events is definitely not for sissies, don’t you agree?
Here are 5 event marketing ideas to keep your attendees coming back for more.
After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and Google only rewards natural copywriting.
Oops, I just made the mistake of writing a completely natural sentence with the keyword phrase SEO copywriting in it twice. Will I go to Google jail?
You tell me. By including a keyword phrase twice in one sentence, have I made that sentence unnatural? Of course not. And yet if I took the advice of some gurus out there, I’d rush back and change one of those phrases to search engine optimized copywriting or something even more awkward and unnatural. Continue
Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make sure we’re doing our due diligence.
As a company that packs consulting, website development and content development into one package for our Gold Member clients, we have the distinct advantage of data. Every month we compile the data from each of our member portals to determine their ebbs and flows. With access to this data, and the brains behind it, we can actually paint broader strokes of analysis when it comes to SEO – because we can also watch the ebb and flow of Google and its algorithm.
Facebook can be a major source of referral traffic, as long as the content is high quality and clearly not spam.
Publishers like POLITICO and Salon recognize that interaction with their content is key, reports Digiday. Continue
The Nieman Journalism Lab reports that Atlantic Media’s Andrew Golis is slowly rolling out the in-house social platform that he has been working as both entrepreneur-in-residence and general manager of The Wire. This., the product of those labors, is a social network that allows users to share just one link per day. Continue
The New York Times has a fun article on the ever expanding duties of publishing assistants. Yes, most of them still have their daily coffee runs but they’re also being asked to flex their digital native muscles. Continue
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including digital and print subscriptions.
The health of your subscription website publishing endeavors dictates everything else you do. Continue
Mequoda has worked with many publishers over the past 10 years. If I were to describe the “average” Mequoda client, it would be a small to medium, independent publisher with one or more titles in narrow consumer or enthusiast niches. Yes, we have worked with huge multinational publishers as well as single-title startups. And, we have also worked with a number of traditional B2B publishers as well. Continue
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content to latest news on everything SEO, Search Engine Watch is the place to be. Below are a few articles from them on different aspects of SEO. If your looking for improvements but not sure what you need to improve, scroll around search engine watch and I’m sure they will have something that will catch your eye. Continue
There seems to be some confusion with the accepted link building practices used by Google, especially after the Google Penguin update. If you want to be able to build your email marketing list with the help of links, you need to first understand the different between natural and unnatural links.
As stated in the Google Webmaster Tools, “natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.” Continue
There are days when active decisions lead to favorable results
Over the Memorial Day weekend, I took a trip to northern Vermont. After a long day of hiking the state’s tallest mountain, I experienced the concept of ‘timing is everything’ firsthand.
After the hike, we were seeking refreshments to replenish after the five-hour trek. In true Vermont style, we stopped at the Ben & Jerry’s factory in Waterbury. We had arrived at 5:58 pm, and just as we entered the line to place our order, the gate was closed. If we had arrived mere seconds later, we wouldn’t have been able to satisfy our craving. On that humid, sunny day, our timing was just right. Continue
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts are able to create more engagement than these reported numbers.
However, a lot of engagement through email isn’t always the case. People receive dozens of email messages each day. Some of these are information-based or deal-based, while others are purely promotional pieces aiming to create a sale. Continue
Do you have high quality content to attract and convert users?
We don’t genuinely think Google will make changes to their GoogleBot that will penalize white hat SEO, even after Matt Cutts stated that overly SEO’d websites could face penalties.
My recommendation for combating this statement is to thoroughly check your SEO, make sure you aren’t participating in any black hat SEO practices, and familiarize yourself with the keyword densities of your most important articles. Continue
The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business.
This 49 step tried and true marketing and distribution plan helps online publishers stay focused in a constantly evolving digital landscape. Continue
A collection of free reports that will help your audience development efforts
How quickly is your audience growing?
Have you been ramping up your audience development efforts at all? Continue
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end of the week-long course someone said to me, “I didn’t see social media in the curriculum for this course.”
After hearing that statement, Kim and I looked at each other. If we said Twitter once, we said it 20 times over the last four days. Continue
The best SEO campaign strategy is actually a social strategy
Search engine marketers are continually throwing their arms up in the air every time Google makes an algorithm change. Unfortunately, these marketers will continue to drain the blood from their arms because Google does this over and over again, with no regard to how we market our content.
What never changes in the algorithm though, is the influence of real people on the web. When Google goes and gives EZine articles the boot that drops their rankings by 71%, we all cry, “but why!” We follow this up by saying, “I spent so much time writing keyword-stuffed, unhelpful and robotic content on that site so that I could get an inbound link to my own site!” Continue
Mequoda Group’s leading Gold Member is breaking new ground again
With nine mature communities, and the desire to add a minimum of three to four new online communities within the next year, Interweave is looking to fill a new position.
To learn more about this position, I spoke with Bob Kaslik, the Senior Vice President of Consumer Marketing for Interweave. Continue
Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Set up an affiliate program. Find partners that are compatible within your niche. Well-established websites with lots of traffic are most desirable. Create a mutually beneficial (win-win) relationship with other marketers, and you can harness their influence to turn many of their customers into your customers. An effective affiliate marketing program depends on establishing trust. Make sure you keep track of your affiliate referrals and pay them in a timely manner.
Stay on topic. Personal stories are great, but every post should not be all about you, your family, or your experiences. Personal anecdotes can help the reader connect with you but it can get tiring, even annoying if overdone. Concentrate on high quality content that’s relevant to your readers. After all, that’s what they expect to receive. Continue
For most publishers, trying to find the right balance of free vs. paid content is difficult. Give too much away and readers won’t be willing to pay for what’s left. Keep it all behind a subscription wall and readers don’t have enough information to know if it’s content they want or need. Continue
Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson’s techniques to produce tangible results with minimal cost. However, established companies such as Smirnoff and Vodafone have also integrated guerrilla techniques into their marketing mix. The concept of guerrilla marketing has been especially well received by Internet companies, which typically operate on limited marketing budgets, and has given rise to other marketing techniques such as viral marketing and search marketing. Guerrilla marketing is characterized by extreme statements that are intended to grab the audience. Continue
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to its contents page, its goal is to “take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.” Subjects covered include international news, economics, politics, business, finance, science and technology and the arts. Continue