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How to manage multiplatform brand development
Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the
Consumers Union Vice President and Editorial Director Kevin McKean shares his thoughts on paid content
Consumer Reports, like other multiplatform publishers, creates content once and repurposes it endlessly. A brand that
This free report from Mequoda Group discusses strategies for online publishing that can help develop multiplatform brands
(Nationwide)---These are a few questions to ask when working on a keyword strategy. For
In a world of content networks and emerging technology, what’s the ruling class?
I recently came across an article on Business Insider from a contributor claiming that content in no longer
Discover how writers have evolved from being freelance professionals to paid bloggers that are constantly building a reputation online with Mequoda Group’s Blogging for Profit free report
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for
Three paths to an online market audit of your online publishing niche
What should you do when you realize you don’t have the resources to go “multiplatform” in all your markets?
Do you have the online publishing resources to go “multiplatform” in all your markets?
There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize
Organizing an online business team isn't an exact science. In fact, when it comes down to laying out a generic standard for online team management, we’ve found it simply isn’t
Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand
Mequoda Summit "Integrating Print & Online Media Teams" Session Review:
While most publishers continue to
Download ourcomplimentary report today and learn how to compete with today's toppublishers by using the most profitable seven online publishing secrets.
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If a tree falls in the forest, and no one is
Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time
Do you have an Internet Hub? How are you using it to expand your brand?
Mequoda's Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a
The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.
Multiplatform publishing in the 21st century means offering users many products on
t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download
Want to use other people's content? Are you ready to risk your brand for it?
Many of my clients are creating a book series that supports and monetizes their brand's knowledge
We've discovered a new platform that publishers can use to deliver and monetize content
For those of you that missed it, there was a fantastic New York Times article on Monday
Rework your old content into new products in new platforms
Yesterday we discussed how creating products in many platforms can boost your profit.
If you develop a systemized approach to multiplatform publishing,
Find out how this email newsletter is raking in revenue and awards
We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand
Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first
Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an
Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.
A few years ago, they started publishing special newsstand editions, which they now do seven times
Treat the Internet as a unique medium with multiple platforms
Content delivery has constantly evolved over the centuries—and it is not going to stop now.
There was word of mouth and tall
Online Publishing Jobs
Interweave Press, a fast growing multiplatform media company, needs an executive with extensive online direct marketing and project management experience and skills. The Company is currently building two
If you are sitting on top of a mountain of content, grab a shovel and follow this company's lead.
Last week's article on multiplatform publishing featured Premier Clinic, Premier Guitar's multiplatform
Create a professional quality video that offers your customers value without damaging your bottom line.
The Internet is not a book, a magazine, a television program or a radio show. It
Interweave Press starts 2007 with the acquisition of two leading craft magazines and a highly rated PBS TV show
Interweave Press announced last Thursday the acquisition of Quilting Arts and Cloth
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
