A membership subscription website archetype provides paid members with a library of information on a specific topic of interest or a cluster of topics and creates a community of individuals
A Newsletter Subscription Website Archetype is set up to build subscriptions for a related print or digital newsletter and to provide access to issues of the newsletter.
This free report from Mequoda Group discusses how online publishers can begin building subscription websites
(Nationwide)---There is a renewed interest in subscription websites. Online publishers and content marketers are seeing the
New evidence that subscription website models are valuable
We’ve discussed it before. Online consumers are willing to pay for content online, especially if it’s premium content.
The days of assuming everything online
Try a few tricks of the trade to get more inbound links and drive more website traffic
Inbound links tell search engines that you’re popular. When another site of high authority
SIPA a la Ode
Ho-ho dear members (and readers), allay your winter fret,
Gather with me now away from the Internet.
It’s the Santa of SIPA, the Nick of Time,
Here to give young
Best Lines From the Member Profiles
We’ve been doing the Member Profiles for eight months now, plenty of time to come up with a final 10 for ’10 of best lines.
The quest of spreading New Year predictions continues
Looking back at 2010, a couple of things pop into mind.
The launch of the iPad and the popularity of mobile devices is one
How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks
Defining an "online publisher" is becoming more and more vague, but we
Let us not forget the rules of engaging writing…
Those producing a lot of written content on a consistent basis realize that some pieces will be better than others.
Especially in these
A Marketing Lesson for New-Product Innovation
“How do you create a market for stuff that people don’t understand?” asked Jeffrey L. Cruikshank last month in a special Sunday feature in The
Some statistics worth viewing for online advertisers
In an age where privacy and freedom on the Internet is heavily discussed, the majority of users are saying that online advertisers should not
You've been promoted to online editor and email copywriter. Now what?
So you're a new online editor. You've been transported from the print team and are assigned the studious task of
The Keyword Universe as a focal point for SEO campaign management
In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe.
If you had time to read
Predictions for a booming industry
Mobile was huge in 2010.
The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the
Lots of content doesn't always equal valuable, useful content
Every story that a publisher has ever published in its magazine or newsletter or book series is an asset. And the question
Two tactics for determining the content that makes up your online business
The way you envision the content on your website may not be the way your prospective audience members search
Trim Your Taxes While You Deck the Halls
We posted the December Hotline newsletter yesterday for all SIPA member companies and their employees. The online version contains a good article on
A study of satisfaction and usage for the iPad
Can you imagine a platform where users enjoy the associated advertisements? According to a recent study, the iPad is that platform.
The study,
Landing page templates for a tight budget and overworked staff
Landing pages can be the bane of some people's existence. If you don't have a template built into your content management
Use the Mequoda Key Metrics Dashboard to track operating statistics.
Business management guru Peter Drucker said it first more than 50 years ago. You can't manage what you don't measure.
Today there
See what the future may hold for Internet marketers
Social media marketing was big in 2010. Companies cared about getting “Likes” on Facebook while building their social networks.
What do you think
Insights from Rand Fishkin of SEOMoz on possible hidden SEO triggers
In our every day SEO-ing, we generally have a very vague idea of what gets our pages ranked. The Google
Are you citing these three reasons for engaging in content marketing?
The end of the year often signals a time of desired change in people. For those of us operating an
New System Prices Tickets Based on Many Factors
Funny how we find out about things. I was carefully reviewing the TV channels last night as a guy is prone to do—women
Predictions for the coming year
Think back over 2010. What sticks out in your mind?
Was it the release of the iPad, which may come to fruition for online publishers in 2011
Identifying whether or not load time is a factor in your website homepage bounce rate
Your website should load in under three seconds. People expect information these days to load instantaneously
Discover how to start the process of SEO campaign management
In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search
Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
KREHBIEL: In college
Advertisers will spend more on Internet ads than on print newspapers by the end of 2010
We are upon a historic note.
Online advertising will grow 13.9% to $25.8 billion for the
Tips for scheduling tweets and keeping up with your social media strategy during the holidays
Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still
Elect SEO campaign management in 2011 as your main strategy for organic search engine listings
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO
A Portal Subscription Website Archetype aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and
A Blog Subscription Website Archetype blends publisher- and user-generated content that is updated frequently (daily, weekly, monthly) and consistently with articles posted by one or more authors and corresponding reader
A Reference Subscription Website Archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.
A Magazine Subscription Website Archetype is set up to build subscriptions for a related print or digital magazine and to provide access to issues of the magazine.
An Application Subscription Website Archetype allows access to specialized online software (an “app”) that allows users to input information, use calculators and/or search a proprietary database, and access results.
A Periodical Subscription Website Archetype offers regularly updated news content that is intended to be consumed online, primarily in HTML, rather than downloaded.
How transparency can improve your overall landing page quality score.
According to Google, there are three main components that determine your overall landing page Quality Score. Today we’ll discuss the
A valuable checklist for SEO campaign management
How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core
This year, add some ‘holiday cheer’ to your email promotions
The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; Parents
Kip Tip, Fool Video Lead Path Into Daily Posts
There was a great cartoon in the newspaper last month. It went along with a story on office holiday celebrations. The cartoon
Discover new means of content aggregation
A new platform created by Appinions allows online publishers to collect content on specific topics, either from their website or externally on the web.
For instance,
Increase website traffic with better freemium promotion
When you're giving something away, it should be easy to get people to take it right? Well, that's not always the case. First of
