Tag: SEO Campaign

How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting

In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication into a successful multiplatform publishing empire.

The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management.

The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by maximizing the size of the website email lists, using SEO campaign development, registration process optimization, visitor conversion to registered members, partnerships, promotions, social media presence and list segmentation management.

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

A hybrid website can be many things to a large online audience

Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a subscription website that meets the expectations of their audience members. On the other hand, a hybrid website is a place where content can be optimized and products have be sold through e-commerce methods.

Any good hybrid website should have content and e-commerce, optimized landing pages, and subscription access, while being set up for data collection through analytics programs.

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones that refused to SEO their content and wasted hundreds of thousands of dollars in content that had to be re-optimized later.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it.

1 Piece of Content + 90 Minutes = Millions in Revenue

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic to a new website, or help an existing website increase website traffic, too.

Proven methods and a new idea for blockbuster SEO campaigns

A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for search engines using those keywords.

I’m not giving that advice.

The Mequoda Summit West 2012 highlights some advanced SEO strategies

By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.

It’s the advanced strategies however that can lead to even more visibility.

Catch up on the Mequoda Daily’s blog posts for this past week

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

Catch up on the Mequoda Daily’s blog posts for this past week

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Which products sell the best?

This is a question that email marketers ask themselves often. The answer profoundly defines what the focus of alignment should be in future email marketing campaigns.

The question above brings two further notions: First, not all products are created equal, nor do they all deserve the same amount of promotion. Second, you need to be prepared to sell your products when an audience is ready to buy.

5 actions for creating engagement discussed at Bootcamp

Online publishers and content marketers are taking numerous strides to share their engaging content.

A few of these will be discussed during our Digital Content Marketing Bootcamp in New York City on January 24th. This one-day intensive is designed to help online publishers and content marketers start, run and prioritize their digital transformation.

The Mequoda System Strategy Workshop details the complete picture for successful online publishing

We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.

Thus far, all my colleagues who have experienced the content have given rave reviews about the program.

The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center.

Why social media should be a part of all your SEO campaigns

Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.

In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. If you read our free SEO Campaign Management white paper, you’d have learned these seven important steps:

We’ve made changes to better connect attendees with speakers and thought leaders

With our Mequoda Summit East 2011 only a few weeks away, we made a big change.

This changed involved making our sessions more accessible by all in attendance.

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet & American Life Project, search and email continue to be the most popular online activities with adults. Both search and email are used by 92% of adults online.

New data shows the click value of high-ranking keywords

Do you rank high in search results for specific keywords?

If so, your SEO strategy must be working well.

However, do you know the actual value of those high-ranking search positions? A recent study

Documenting characteristics of your core customer will help you target more efficiently

Before the search engine optimization process and SEO campaign deployment can take place, you need to carefully identify the associated customer demand.

Remember, the customer is the reason SEO is performed. In order to target accordingly, you need to successfully determine the needs of your audience members.

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

Three reasons why we are good at SEO

In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.

This method of targeting relevant keyword phrases your audience searches for is a true white hat SEO technique because it involves researching questions being asked and providing informative, high-quality answers.

Learn all beneficial uses for SEO; a fundamental skill

Being able to write for search engines opens a new world for online editors, content creators and publishers.

It is also a necessary skill-set to have within every online business in 2011.

Announcing the Mequoda SEO Workshop 2011…

Our new step-by-step program goes from concept and theory to hands-on, practical guidance

A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the June NYC workshop, as we do a couple of times per year.

We began to realize that the seven principles we’ve used to teach the program historically have appeared to be too abstract. As it is, we’ve been teaching this program since 2004, and now, seven years later, the concept isn’t as revolutionary as it was then.

Internet strategies evolve quickly; keep up to date with informative free reports

Think about last year’s Internet strategy…what were you doing to build audiences and sell products?

Were you heavily using micropublishing and social networks like Twitter and Facebook to increase website traffic and further your content marketing reach?

Affordable search engine optimization tips for editors (hint—they’re all free)

As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on the Mequoda blog are useful whether you read them today or whether you read them four years ago. Many of our most popular articles were published back in 2008, and all of them were optimized for search engines. There’s no way that we’d see even 2% of the traffic we are currently getting on those blogs if we’d named them something flashy, click-worthy and non-descriptive.

Discover an array of future events that help build digital skills

The need for new skills has emerged for online editors, marketers and publishers in 2011.

Success in the digital future belongs to those individuals who can supply their multiplatform content to eager audiences without hesitation.

Discover a shift in the way marketers are using SEO

Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.

What SEO efforts are you engaged in, and why? A recent article from eMarketer discusses data that shows the primary way marketers are using SEO.

Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums

Download your free digital copy of our SEO Campaign Management Basics white paper now

In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.

The highest percent of external traffic came from search, which accounted for 41% of all external traffic for content publishers. Content sites followed with 31.3% and social media only accounted for 10.5% of external traffic.

6 tips from Byron White, Chief Idea Officer at ideaLaunch

In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine giant defines great content.

Over the past few years, Google’s concept of great concept has changed three major times.

Catch up on the Mequoda Daily’s blog posts for this past week

Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit

In the Mequoda Daily yesterday, I talked about a rare chance to see inside one of the most successful SEO campaign management operations on the planet that includes hard data, which has now been gathered over a two and a half year period.

When it comes to SEO campaign management, theory is great but skill-building activities are priceless.

Catch up on the Mequoda Daily’s blog posts for this past week

Current Early Bird Pricing Expires Tuesday, March 15

Register now for the Mequoda Summit West 2011 and save

The Mequoda Summit West 2011 is only a few weeks away. Can you believe it?

We are extremely excited for this spring’s program and expect it to be the most comprehensive and informative Summit yet.

Catch up on the Mequoda Daily’s blog posts for this past week

Some job responsibilities are “non-negotiable”, especially when it comes to audience development

The job of modern online editors is constantly evolving.

Today, companies are focusing on metrics to inform editors on how their content is working from a business standpoint. Some of these companies are even incentivizing editors with bonuses if they reach specific editorial goals.

The best SEO campaign strategy is actually a social strategy

Search engine marketers are continually throwing their arms up in the air every time Google makes an algorithm change. Unfortunately, these marketers will continue to drain the blood from their arms because Google does this over and over again, with no regard to how we market our content.

What never changes in the algorithm though, is the influence of real people on the web. When Google goes and gives EZine articles the boot that drops their rankings by 71%, we all cry, “but why!” We follow this up by saying, “I spent so much time writing keyword-stuffed, unhelpful and robotic content on that site so that I could get an inbound link to my own site!”

Creating free products to build your email list is one of the fundamentals of SEO campaign management

One of the main topics of our SEO Campaign Management Basics white paper (free), is how to create, write and market a free white paper. While our ultimate goal online is to increase revenues, we can’t do that without a considerable email list. And how do we grow our lists? We give stuff away.

Catch up on the Mequoda Daily’s blog posts for this past week

How to build your email list by getting inbound links to your landing pages

An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing page plus some self-generated inbound links are your best bets at getting your free product downloaded and your email list growing.

The greatest thing about launching an effective SEO campaign is that, if done right, it can generate traffic for an indefinite amount of time, rather than for just a surge of traffic you might get from a blog reference or Twitter re-tweet.

Catch up on the Mequoda Daily’s blog posts for this past week