Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,
Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.
Typically, Search Engine Optimization (SEO) comes first. This is the process
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Do you know what your freemium conversion rate is? Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the
Once upon a time, online advertising had a shady reputation.
Luckily for publishers, that's all in the past. The online advertising industry has improved its reputation, and consumers have become more
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users
By now most of you know that Google has decreed popups and interstitial ads, which
Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion
This year has been a huge time of change in publishing, and we're excited
If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym
By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience.
There are two new advertising revenue models in town – and you probably didn't even know they existed
Since magazine, newspaper, and newsletter publishers turned to the web, there have been
If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become
How to leverage multi-channel marketing both internally and also to sell out your advertising packages
The human race doesn't all live in one house, or all work at one business. We
For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue
F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who
Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we've tackled everything from online advertising models, content recycling and
First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that's
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers
Content marketing is more than advertorials, but they're certainly a big part.
When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content
Creating a robust editorial schedule for your blog isn't only about making sure that your categories are getting published in regularly. It's also not about fulfilling the need of all
We've covered the question "What is native advertising?" several times, stressing that it's not a new component of publishing revenue, but rather a fresh take on advertorial for the digital
With these new-age advertorial examples, you'll re-think your native advertising game
Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content -- add value to
Social media is undoubtedly the best way to get your articles shared. Since 2007 or so, the social media world has become a go-to spot for businesses who are looking
Is it somehow improper for email newsletter editors to support audience development efforts? Is it wrong for bloggers to promote a product from an advertiser, or from themselves?
Native advertising is content that is created to subtly promote or sell a product. It is also referred to as an advertorial. Most often, this content is sponsored by a
Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.
Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with
Native advertising has been an interest to many digital publishers. Now, one major publisher is touting the notion that it has run the first native ad in print.
Stephanie Losee, managing editor at Dell Global Communications, delivered the keynote at the Content Marketing and Innovation Summit this week, and what she had to say might surprise you.
Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.
Our most popular multiplatform publishing articles covered the spectrum
No matter where you look these days, it seems like you encounter lackluster customer service. But a legendary Condé Nast exec is having none of it when it comes to
The New York Times relaunched its website yesterday, while also unveiling its sponsored posts. DigiDay's Brian Morrissey writes, "The New York Times said it would take every care to label
All this hype about native ads gave us a chuckle in yesterday's weekly Mequoda editorial meeting. In case everybody's forgotten, native ads aren't new, a fad, or even advertising's hottest
Google recently let publishers know that they'll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of
New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we've seen, but also because
Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I'll be analyzing the editorial calendars of publishers, and given that
As humans, we are drawn to shiny things. You can have a 200-page book, but when you add pictures, examples and visual case studies to a page, you’re keeping the
To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including
