Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows for many types of content marketing. Or maybe it’s because a lot of success has been experienced through content marketing techniques and strategies.
Frankly, I’d like to see more companies throughout every industry participating in content marketing. They can, and should, because it would generate more acceptance while building a stronger relationship between the customer and the content marketer.
I’ve been virtually screaming about ‘mutually beneficial relationships’ since I began writing for Mequoda Group. In the past I apologized for using the term so much and attempted to take it out of my vocabulary until I realized it’s such a necessary, worthwhile phrase to use. And in all honesty, it’s what online businesses need to be about. Consumers are sick of traditional advertising; they want information that is valuable to them. So start giving this valuable content to your customers and potential customer base, or you’ll likely lose them to the competition.
For help in the process, here are seven suggestions that will make your content marketing efforts succeed.
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7 Simple Suggestions for Your Best Content Marketing
Content Marketing Suggestion #1: SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include your keywords whenever possible to help increase organic marketing. However, only add them to your content when they fit contextually. Keyword stuffing is a black hat SEO practice that will take credibility away from your content and anger Google.
Content Marketing Suggestion #2: Use as many platforms as possible: Leveraging content throughout different platforms is a key component of content marketing. If you produce written content, and you believe your audience would be interested in an audio or video component as well, it is not hard to take your evergreen content and record it in these formats. Today, video or audio recording devices can be purchased at relatively low prices and still help create quality content.
Content Marketing Suggestion #3: Be a valuable source of industry content: In addition to writing about content aligning with your products and events, cover the news that is relevant to your audience. This will show audience members that you care about the entire industry and not just your agenda.
Content Marketing Suggestion #4: Give away free content: Whether it’s new or recycled content, you should give away freemiums in exchange for an email address.
Content Marketing Suggestion #5: Interact with your community: When writing articles with pressing topics, ask your audience to share their thoughts and opinions. When they do share thoughts, be sure to respond in a timely manner.
Content Marketing Suggestion #6: Utilize social media: Facebook, Twitter and LinkedIn have more or less created a revolution. If you haven’t joined, you should. These social networks give you a new opportunity to share your content. At Mequoda Daily we tweet every one of our articles and build our audience with these notifications.
Content Marketing Suggestion #7: Make contacts through PR: Sending search engine optimized press releases through online PR websites can get notices about your freemiums on Google news and in front of more eyes. PrLog.org is one of my personal favorites.
Hopefully one of these concepts is new to you so you can add it to your content marketing arsenal. I only focused on seven suggestions for this post, but I would love to hear about other suggestions you have.
If you are still struggling to adopt a successful content marketing strategy, join us for Content Marketing Made Simple on March 22nd for the most straightforward presentation on content marketing around.