How to transform your magazine subscription business into a magazine membership business with one new product, and three new types of recycled content.
A magazine membership includes two components; a magazine
Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and
New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a
Create digital magazine teams using agile principles and progressive technology to build more collaborative processes
Magazine teams have historically all been in one building, maybe in New York City, or Washington, D.C.
The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier
Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and
Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
Digital magazine design is evolving nearly as fast as digital magazines themselves, because digital magazine design plays a huge part in defining digital magazines. Publishers continually implement new features to
Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.
Our most popular multiplatform publishing articles covered the spectrum
This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.
Out of those 200 articles, there were ten multiplatform publishing articles that
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future
Enhance customer experience by asking for their opinion
Having best practices for survey functionality helps you effectively communicate with your audience.
In addition to having analytics show you the keyword phrases
Discover how multiplatform furthers the reach of legacy publishers
I’ve been asked about the difference between legacy and multiplatform content many times.
At its core, multiplatform helps spread legacy content to a
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
Content Marketing is popular these days; here’s how to utilize it
Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because