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Tag: types of content

Give it Away to Make More Money? You Don’t Say!

Why would you give away content for free, in order to make money? Sounds crazy, but that’s how the smartest publishers we know have grown at an exponential speed.
Selling magazine subscriptions is part of a four-step process that begins with giving away free content.
By giving away free content, like downloadable reports, you can build new relationships

Subscription Marketing: How to Sell News, Instructional, and Advisory Content

In subscription marketing, the type of magazine content you sell, matters. However, the strategies you use to sell it, work across niches and industries.
In our 2018 Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If you’re in

Protected: Using Mequoda Scorecards to Maximize Impact

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What Is Multiplatform Publishing?

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.

In other words, the users will experience high convenience and low fidelity on the iPod, or what now would be an iPad; moderate convenience and moderate fidelity with the home theater; and low convenience and high fidelity at the cinema. And for some people, it’s just about preference.

Subscription Marketing on the Internet Just Got a Little Easier

If you’ve ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at Mequoda was to help our Gold Members run and grow their subscription marketing and publishing businesses even more by creating a publishing network of like-minded publishers.

Subscription Marketing Techniques for Promoting the Benefits of Web Libraries and Collections

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not. But we find that copywriters don’t typically love to work that way.

10 Most-Read Multiplatform Publishing Posts of 2017

Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and for good reason. Publishers are always looking for unique ways to increase revenue, and our top-read posts from last year include comprehensive information about each

3 Subscription Websites Seeing Major Growth

Subscription websites can be a major revenue stream for savvy digital publishers. Today we’re looking at some examples of this from major publishers.

We begin with The Atlantic, a subscription website publisher who is experiencing significant growth with its membership program. Digiday reports, “The Masthead has grown the program gradually, testing it with a small beta group of 250 before opening it up to subscribers for $100 a year. This week, membership was opened to everyone, at a price of $120 a year. Starting narrow has enabled The Atlantic to isolate the feedback of its most devoted readers. It’s been testing different content formats in email to the group and asked recipients to grade them on a scale of one to five.”

Audience Development in the Age of Digital Video

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it.

Content Strategy Looks at Ads and Newsletter-Only Content

New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a publisher’s website or ads on social media? We begin by looking at a story from AdWeek, which is reporting on a study from Neuro-Insight that

How WaPo is Profiting from Facebook’s Instant Articles

Ad sales are positive for WaPo’s Instant Articles and Facebook just added a new feature
Instant Articles is a feature from Facebook that allows publishers to create Facebook-native content that loads quickly and is given preference on their social network. It (surprise, surprise) also works seamlessly with their ad platform. Facebook has said that Instant Articles

How to Diversify Your Magazine Publishing Portfolio with Events, Courses & Books

Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again

If there’s one thing you might know about us, it’s that we think publishers should have multiple revenue streams. In investing, it’s called having a diversified portfolio. As Canadian portfolio manager Pat McKeough (also a client), would say, a good diversified portfolio should

Google Offers Guidelines on Structured Data for Course Publishers

Google isn’t shy about offering guidance on AMP or structured data for certain types of content and has recently invited course publishers to the party
Online courses are a big business model for many publishers, so it’s no stretch to say that the announcement last week from Google about course structured data is a pretty big

What Your Magazine Portal Should Do Every Day

How to make the most of your magazine portal every day with the tools you have in front of you

Every magazine publisher should have a free portal. It’s the backbone of your operation. It’s the rhythm section of a jazz ensemble, the neutrals in a wardrobe, the clasp on your watch—it’s the core of your

10 Productivity Tools for Agile Digital Magazine Teams

Create digital magazine teams using agile principles and progressive technology to build more collaborative processes

Magazine teams have historically all been in one building, maybe in New York City, or Washington, D.C. They might occupy more than 20 floors in the World Trade Center, like Condé Nast, or a more humble space, like many of the niche

Magazine Revenue: The Latest Trends and Headlines

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn’t exist. It’s our mission to make it easier for digital publishers and print magazines alike, and one way we accomplish that is by meticulously tracking industry trends to inform our approach and practices.

Having

Multimedia Publishing: New Ebony Ownership Goes in Different Direction(s)

Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and podcasts, and an openness to experiment with events, ecommerce, and other components.

While one major brand is pursuing that course in being reborn, another all-time title

How to Create Magazine Spin-Off Products Like a Trump

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it’s going out of style (it is, in fact, in style.)

Donald Trump inherited a sum of money and turned a junky hotel at Grand Central into a Hyatt as his first big business project. Real estate took off from there. But as much as Trump has become a real estate mogul, that’s not the end of his product line. As former GOP candidate Mitt Romney reminded the world recently, there have been other products beyond hotels, like Trump Airlines, Trump University, Trump Magazine, Trump Vodka, Trump Wine, Trump Water, Trump Steaks, Trump Mortgages, Trump Jewelry, Trump Mattresses, and the list goes on.

When a Great Niche Publishing Strategy Spurs Growth

When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine stats, and the market we watched take shape during our combined 130 years’ worth of experience.

Three Types of Content You Should Publish Daily

How creating, publishing, and promoting these three types of content daily will tackle all your social and SEO goals

Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda publishers publish this type of content every single day because all three serve different purposes.

News content keeps your readers up to date

Online Magazine Subscription News: How One Publisher Succeeds

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers walled off by the likes of Facebook Instant Articles and Snapchat to shift to a membership model.

Luckily, Mequoda Members already know that digital magazine subscriptions are a crucial component of a mutliplatform publishing strategy. The question is not whether to offer subscriptions, but rather what is the best mechanism or product with which to do so.

And you have options.

Nonprofit Publisher Prospers with Mequoda Method

“We’ve used the Mequoda Method to more than double our digital memberships,” says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
Web Editor Robin Ngo accepts the award on behalf of Biblical Archaeology Society

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the

Digital Magazine Design Features: Progress Bars, ‘Read More’ Buttons, Ad Blocking

Digital magazine design is evolving nearly as fast as digital magazines themselves, because digital magazine design plays a huge part in defining digital magazines. Publishers continually implement new features to enhance reader experience, increase viewability for advertisers, and stay current with the shifting demands of the industry.

How Multi-Platform Media is Created from Dusty Archives

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their competitors by embracing it. When publishers think of multi-platform media, they think of digital magazines, but even then, many are only offering carbon copies of their prints. Year after year, piles of back issues are thrown into the stock room, never to be seen again, until they become digital replicas.

This is a fatal mistake, especially in today’s digital landscape. The most successful magazines have adopted multi-platform publishing to grow their businesses and they’re doing it on a budget.

What Types of Content Marketing Gets Shared?

Content marketing isn’t the new thing anymore. Many digital publishers and digital marketers have gotten on board with content marketing, and many others plan on doing so.

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Mequoda’s Top 10 Multiplatform Publishing Posts

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.

Our most popular multiplatform publishing articles covered the spectrum of producing white papers, to publishing on different tablets, to publishing blogs, video, websites and creative ads.

Top 10 Multiplatform Publishing Strategy Posts of 2013

This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.

Out of those 200 articles, there were ten multiplatform publishing articles that were read the most.

Multiplatform publishing focuses on three main types of content: online, offline and live.

Essential Website Homepage Ideas for any Subscription Website Redesign

At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda Method because we build their website to take best advantage of SEO and optimize it for conversion of visitors to email subscribers and, ultimately, buyers.

We also have clients come to us who put up a website years ago when the Internet first blossomed, and without any research or data to guide them, those websites were built, well, badly. Those early websites were an exercise in slapping the magazine on the Web, and organizing the site exactly like the magazine.

Using Many Platforms for Digital Publishing Success

More is better, but only when it benefits publisher and audience member

Earlier this year, social media integration in email was only used in about a third of small and medium-sized companies, according to GetResponse. Can you imagine that? Two thirds of those businesses were not taking advantage of cross promotion opportunities. Many of these companies had social media presence, but didn’t leverage it through email campaigns.

Why Welcome Emails Are Important

Welcome emails have high open rates and click-through rates

While I was sorting through email data for today’s featured article, I came across some very high open rates and click-through rates. Open rates of 33, 50, and 66 percent intrigued me. After I looked closer, I came to the realization that all of these emails with great open rates were welcome emails.

The Attitudes of Tablet Users

What activities are tablet users engaging in?

A new survey from the Online Publishers Association (OPA) entitled “A Portrait of Today’s Tablet User – Wave II” uncovers a variety of trends and behaviors associated with tablet users.

Do you know from your own surveys what activities are most popular with tablet crowds? According to OPA, 94 percent – the largest percentage of respondents – said they use their device to find content and information. Accessing the Internet came next (67%) and checking email followed closely behind (66%).

Content to Share Through Email

Five email content types that benefit receiver and sender

A good email strategy benefits both parties. The email recipient gets informative or entertaining content, and the sender gets the chance to expand their brand through forwarded content and product sales.

What type of content should be a central part of your email campaigns? Let’s take a look at a few types of content, and the reason publishers provide them.

Audience Development Upgrade Easy as 1-2-3

New workshop, new needs analysis, new analytics suite and consulting program

It’s been said that it may be hard to remember that the original goal was to drain the swamp, when you’re up to your ass in alligators. The process of building website traffic is complex and varied. There are day-to-day responsibilities, analytics everywhere, conflicting priorities, and more to do then any team can ever hope to accomplish.

Refocusing Email Marketers in 2012

Considerations for making email campaigns more effective

Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future campaigns, and conduct tests in hopes of finding the best email subject lines ever.

Some email trends for 2012 are fairly clear, and are dictated by direct changes in technology, while others stem from a focused emailing strategy. Below I have listed for email trends that may deserve more of your attention this year.

Loading Your Digital Content Marketing System

Your content marketing system requires different types of content at launch than post launch

Prior to launch, all of the following types of content should be loaded so your system can hit the market as a comprehensive, informative online business that is optimized for search engines and is social media friendly.

SurveyMe WordPress Plug-in

Enhance customer experience by asking for their opinion

Having best practices for survey functionality helps you effectively communicate with your audience.

In addition to having analytics show you the keyword phrases visitors are arriving at your website from, you can survey your audience to ask about the types of content they like and prefer. This helps get the most active audience members – the ones likely spending the most money on your brand – involved in the conversation.

3 Things You’ll Learn During Our Facebook Webinar

Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social media marketing is based on loyalty instead of making a quick buck or generating a quick lead.

In our 90-minute Facebook for Publishers webinar, you’ll discover the only three things you need to know about Facebook marketing:

Facebook for Publishers

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments

How Online Businesses Track Content Engagement

5 methods for measuring content engagement that you may be missing

Measuring content engagement can lead to great things.

First, it can help you determine what types of content your audience finds the most interesting and engaging. This way, you can target those topics more often.

Legacy vs. Multiplatform: The Audience-Centric Relationship

Discover how multiplatform furthers the reach of legacy publishers

I’ve been asked about the difference between legacy and multiplatform content many times.

At its core, multiplatform helps spread legacy content to a larger audience by allowing users to access it any way they choose.

Should You Attend a Mequoda Summit?

Discover the types of attendees that can be found at our Mequoda Summits

Yesterday in the Mequoda Daily, we talked about who Mequoda System publishers are and the four core values we all follow.

Today I want to talk about the nature of the Mequoda Summit and who comes to these biannual events.

Are You Tweeting Enough to Engage Customers?

Taking Advantage of Real-Time News

On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It was a prediction from Liam’s mom—the English mother of the show’s producer—who supposedly knows very little about basketball. The tape played her forecast on the show that UConn would beat Butler 53-39 in the final. Last night’s final was UConn 53, Butler 41. They calculated the odds of this prediction at somewhere around 1 in 10 million.

What to do next? Give her a Twitter account, of course (#Liamsmum). As of 9:21 this morning Eastern time, she had 1,570 followers. Can an appearance on Letterman be far behind?

7 Simple Suggestions for Your Best Content Marketing Efforts

Although there are many nuances within content marketing, these tips can be utilized anytime

Content marketing has grown in popularity over the last few years.

Perhaps this is because the Internet allows for many types of content marketing. Or maybe it’s because a lot of success has been experienced through content marketing techniques and strategies.

Tips for Selling Ads From Ad-based Models

It Pays to Listen to Those Selling Online Ads

“We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift Media (formerly AccountingWEB). It’s interesting, that even for an advertising-based business model, cultivating relationships grabs the headlines. Donna Jefferson, publisher of Chesapeake Family, another ad-based model, shares similar thoughts. “We tell each advertiser their impressions and click-throughs, and they have been thrilled with their results,” she says. “It has taken some advertiser education, especially concerning what to put in a web ad and what to do with a landing page.”

Content Licensing Opportunities

Order this 90-minute webinar, co-sponsored by Mequoda and SIPA, and learn the ins-and-outs of striking highly profitable content syndication deals.

3 Forms of Content Marketing that Go Above and Beyond the Standards

Content Marketing is popular these days; here’s how to utilize it

Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because content can be easily shared in a variety of ways through different mediums.

Content marketing budgets are expected to increase within the next year, according to a study by MarketingProfs and Junta42. That seems to be the statistical data that proves the expansion and growth in popularity behind content marketing.

Press Releases: Do It Differently Online

Press release guidelines for the online PR market

Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it in different ways. The truth is that, in some circles, ink on paper as a press release might get you laughed out of the newsroom.

Modern Tools for Content Marketing

Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010

I catch a case of slight chills when writing this article about modern parameters of content marketing. Why? Because the publishing landscape has changed. We are at the beginning of a new era, one where communications and mass media went digital.

Does Gutenberg’s printing press era end here? Surely print won’t disappear tomorrow, but publishers are already making a shift and adding digital components and editions to their arsenal of content. It’s not surprising; large groups of people are using the Internet and mobile devices to consume the content that interests them. If publishers want to remain relevant to these growing audiences, it’s a must to offer digital products and meet the audiences where they stand within digital landscape.

Website Homepage Design Guidelines for Persistent Navigation

Is inconsistent navigation leaving users feeling lost on your site?

With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent navigation. It’s one of 14 points we analyze using the Mequoda Website Scorecard, what we believe to be the top 14 best practices for the running a Mequoda system.

Navigation bars and sidebars are best left constant, regardless of where the user moves on the site. If the navigation tools change, or users have to dig to find the information they want, they are likely to go to a better-designed competitor.

Does your persistent navigation reflect the depth and breadth of your content? Does it provide quick and easy access to customer service? Is it intuitive? Is it consistent throughout your site?

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