Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

Some Valuable Twitter Tips

Using social media to connect and build buzz around your brand Earlier this week I wrote about content marketing for artists. I’ve heard the term DYI (Do It Yourself) for years

Subscription Website Publishing

The One Mistake Publishers Make with Video Landing Pages

The newest landing page template - video landing pages Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While

12 Free Landing Page Templates

This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one (Nationwide)---Many pages of a website are landing

Audience Development Strategy

Offer a Variety of Email Newsletters

Multiple email newsletters can improve retention rates One of the four principles of Mequoda is being email centric. Really it's about being subscriber-centric rather than just being defined by

Multiplatform Publishing Strategy

Artistic Examples of Content Marketing

How artistic content producers and publishers can be using content marketing I recently came to the realization as to why I love content marketing so much. It goes back to my

Subscription Website Publishing

Subscription Websites a Model for Profits

Your Pass to Building Profitable Subscription Websites When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles

Audience Development Strategy

Successful Social Media Campaigns

Mashable listed 5 winners; what do you think makes a successful social media campaign? Social media for content producers and marketers is a beneficial yet fragile creature. It can bring an

Multiplatform Publishing Strategy

Why Everyone Wants to Be a Publisher on the iPad

New media trend reports were wrong - people like flipping pages! When the iPad was first released, Jacob Weisberg, an editor for Slate.com wrote in an article that: "Exorbitantly priced first-gen iPad

Two Tips on Mobile Usability Testing

This free report from Mequoda Group discusses tips on mobile publishing strategies for usability, design and content distribution (Nationwide)---For online publishers, mobile page views and clicks can mean more revenue. For

Multiplatform Publishing Strategy

SIPA Member Profile: Coburn Stays Cool and Connected

Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School SIPA: What was your first job out of college and how did you get into this business? COBURN: I got into this

Multiplatform Publishing Strategy

Carl Kravetz of Vida y Salud Discusses Health Care for Latinos

See the video at the link below On September 9th at 2:30 pm ET, the US Government’s Department of Health & Human Services (HHS) presented a live webchat from the White

Subscription Website Publishing

How “Early To Rise” Got My Attention with a Video Landing Page

A shocking subject line and email led to a simple, yet effective video landing page Yesterday I got an email from Early to Rise, a blog and email newsletter for people

A Best Practice on Landing Page Optimization

This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates (Nationwide)---The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their

Audience Development Strategy

Top 10 Free Press Release Sites

It’s time for our annual press release website update. This year we’ve narrowed our selection to a top ten free press release websites. SOme of them also offer extra features if

Multiplatform Publishing Strategy

A Suggested Process for Choosing Software Vendors

Helpful hints on choosing software vendors As publishers increase size and scope and become more popular with an audience, there are times when upgrades to their software are necessary. We’ve experienced

Week in Review: September 6th, 2010 – September 10th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Apple Eases Restrictions; Adobe Likes It

Developers can once again use Flash to create iPhone apps Apple recently released new rules and guidelines for their App Store. These rules are designed to let developers know what is

Audience Development Strategy

3 Sources for Quick & Easy Blog Posts

Audience development and editorial management strategy: talk about everyone else When you write a daily blog, it can be a strenuous exercise to come up with original ideas day after day.

Three Types of Online Businesses for Content Marketing

This free report from Mequoda Group discusses how the content marketing strategy can help sell digital content (Nationwide)---The time of content marketing is now here. With content marketing comes three types

Subscription Website Publishing

Subscription Website Archetype: The Reference Website

What is the reference website and why is it a subscription website? The subscription website model is simple: pay-for-access. Most subscriptions are sold on a time interval. One-day memberships

Multiplatform Publishing Strategy

On e-books, Kindle, Amazon and Your Bottom Line

e-books Milestone Ignites Lively SIPA Forum Chat An interesting discussion took place recently on the SIPA online marketing forum. (This is one of the top member benefits.) It began when someone

Multiplatform Publishing Strategy

When Will The New York Times Go Out of “Print”?

The newspaper’s publisher and chairman stated it will happen, the date is to be determined I read today on Mashable that Arthur Sulzberger Jr., the publisher and chairman of The New

Audience Development Strategy

4 Easy Social Media SEO Strategies for a Page One Ranking in Google

Make social media part of your plan for SEO campaign management Most social media sites use "nofollow" tags. This basically means that an inbound link from this site isn't going to

An Email Newsletter Best Practice

This free report from Mequoda Group discusses 40 tips for creating successful email newsletters (Nationwide)---Publishers of email newsletters surely want their content to be read. Two of the most important components

Audience Development Strategy

3 Reasons to Add the New Tweet Button And Increase Inbound Links

How can the new Tweet Button increase inbound links, audience development efforts, and increase website traffic? Twitter proudly announced its own share button last month. The option to retweet information has

Audience Development Strategy

SEO Copywriting Challenge: Brain-Warming Exercises

The advantage to writing “fascinations” for bullet points and subheads Are you a copywriting tortoise or a hare? I’m a slow starter in the SEO copywriting race. Not a procrastinator, I simply

Multiplatform Publishing Strategy

Consuming Content in a Whole New Way

Is Fractured Consumption the 'Write' Thing? Trapped miners. Taylor Swift. Tom Brady. Binary death star. Now that I've gotten your attention, Robert Lerose wrote a fascinating article in the August Hotline that

Multiplatform Publishing Strategy

Examples of Why the iPad was Created

3 revolutionary apps Some technological devices are for consuming content, and others are for creating it. It’s safe to say that the iPad was created for those who want to consume

Audience Development Strategy

Using “Tweets” to Write Articles

Building a new social media strategy by leveraging Twitter for content Yesterday we noticed in The Sun, that it's becoming more and more popular to go out and use tweets on

Using Sponsorships as an Internet Business Model

This free report from Mequoda Group discusses how selling sponsorships can be used as one Internet Business Model that’ll help develop your online media business (Nationwide)---Multi-faceted sponsorship opportunities are valuable commodities

Audience Development Strategy

5 More Ways to Increase Website Traffic and Email Marketing Conversion Rates

Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates Set up an affiliate program. Find partners that

Multiplatform Publishing Strategy

What Industry-Related Conferences Bring to Attendees

The value found at live events is greater than many expect How do you react when your boss tells you to pack a bag and prepare for an industry-focused conference a

Multiplatform Publishing Strategy

Fixing What Goes Wrong

More Dumb Things and Their Successful Solutions Complicated spread sheets, over-crowded Websites and courtesy-reply envelopes are just three of the next 10 of 50 Dumb Things Publishers Stopped Doing and So

Audience Development Strategy

3 Quick Email Copywriting Tips You Can Use Today

Writing better email subject lines means getting more emails read and products sold Email copywriting doesn't just mean writing great sales copy. Before anyone even gets to your email newsletter or

Tips on How to Optimize Online Press Releases

This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities (Nationwide)---Online PR can help reach a big, direct audience online that is

Audience Development Strategy

6 Ways to Increase Website Traffic and Email Marketing Conversion Rates

Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates Provide lots of FREE content. It is the foundation

Multiplatform Publishing Strategy

Content Management Systems for Publishers

Content producers and content publishers can benefit from a content management system if they realize its importance Many traditional publishers have taken their print publication's content online. They came to the

CDs and Transcripts

Building Subscription Websites

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

Audience Development Strategy

SEO Copywriting – Practice Makes Perfect

Nine steps to better SEO copywriting Do you sometimes have difficulty cramming in enough keywords with some topics? Here are nine steps that can improve your SEO copywriting and make

Week in Review: August 30th, 2010 – September 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Growing Numbers of Social Network Users

Users 65 and up are now into social networks more Earlier this week we posted an article about having an Internet marketing strategy for baby boomers. We said it was a

Multiplatform Publishing Strategy

Why It’s OK to Syndicate with Your Competitors

Create inbound links by partnering with others in your online publishing circle The old-school mentality that competitors should be kept at a distance is exactly that - an old school mentality.

A Key Component to Editorial Management

This free report from Mequoda Group discusses ways to properly engage in editorial management for online publishers (Nationwide)---Successful online publishers include different types of emails into their editorial strategy. For instance,

Audience Development Strategy

Email Newsletters vs. Blogging

Are email newsletters better than blogs? I've read several articles discussing whether or not blogs were dying, since many well known bloggers have recently switched to email newsletters only. There

Multiplatform Publishing Strategy

IdeaSlam in Miami and an Amazing Online Portal

IdeaSlam I Ready to Show the Way I once watched this incredible German film where the protagonist had to travel to a small city in the Arctic Circle to compete in

Audience Development Strategy

The World of iPad Apps Still Growing

And Twitter has now officially joined the party Twitter is a place to share and discover information in a social manner. The iPad is a device for media-rich content experiences. Seems

Subscription Website Publishing

Write Better Landing Page Headlines with a “Big Promise”

Attempt to fix a problem when you choose the Big Promise headline for your landing pages A great headline is really an advertisement for an advertisement. It grabs the reader's attention

SEO Campaign Management and Free Reports

This free report from Mequoda Group discusses how to build free reports, promote them and use them to convert visitors into email newsletter subscribers (Nationwide)---Creating a free report, setting up a

Multiplatform Publishing Strategy

Learn How to Develop a Content Marketing Strategy

Successful publishers evolve and so does their content marketing strategy Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their

Multiplatform Publishing Strategy

Diverse Marketing Tips From Texas and Sears

Marketing to a Diverse Audience, Part 1 I wrote an article a few years ago about a newspaper in San Angelo, Texas, that scripted a series of house ads starring their

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