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Week in Review: August 30th, 2010 – September 3rd, 2010

The Mequoda Summit Boston 2010 is quickly approaching. Register today so you can join us and dozens of publishing professionals while we present amazing keynote presentations, informative panel sessions and dozens of case studies. The Summit will provide you with the information needed for success in the digital future. Don’t miss this unique and unprecedented line-up by registering today.


August 30th, 2010

7 Reasons Why Online Publishers Use WordPress

As an open source content management system loved by many, WordPress offers some great features to online publishers

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6 Great Looking Landing Pages & Why They Work

Landing page optimization tips that can work for both B2B and B2C publishers

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Learn How to Write Effective Headlines for a Press Release

Research your keywords before you begin to write an online press release

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Do You Know What You Like?

How media consumption barely has to be contemplated anymore

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SIPA Member Profiles: A Double Feature

Karen Piontkowski, Founder and President, Direct Answer, Inc.

Katie Rogers, Vice President, Direct Answer, Inc.


The Internet is the greatest medium for marketing and online publishing that has ever been created. But the publishers who haven’t bothered to learn these cutting-edge strategies and proven techniques could face extinction. Discover how to thrive and prosper in the new publishing environment at the Mequoda Summit Boston 2010.


August 31st, 2010

5 Necessary Steps for Selecting a Content Management System

Utilizing these tips will put you on the path to choosing the best CMS for your content

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More Free Content: Classic Mequoda Case Studies

These classic case studies are Mequoda best practice examples

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iPad App Ideas for Publishers

New media trends show that the iPad is bringing magazines back to life – why are we still resenting it?

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Will the Priority Inbox Cure Email Woes?

A new feature from Google aims to fix headaches associated with cluttered inboxes

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Video Tips: Buying in and Reaching Out

Aim, shoot, post. But first get some equipment


Learn how to create and leverage video content at the Mequoda Summit Boston 2010. Seats are selling fast, so register today in order to assure yourself a spot.


September 1st, 2010

Utilizing Online Video Content

How are people finding the videos you’re creating for content marketing purposes?

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Does Your Internet Marketing Strategy Focus on Baby Boomers? It Should.

What can we learn from the Internet habits of baby boomers

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Why an Article is a Landing Page & Why You Should Care

Identify your landing page templates and discover why articles are your #1 best sellers

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Social Media Isn’t Just for People Anymore

Meet Eater is a plant that thrives off social interaction

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Diverse Marketing Tips From Texas and Sears

Marketing to a diverse audience, part 1


Four powerful keynote speakers, 21 exciting sessions, dozens of panelists and case studies. Discover how to thrive and prosper in the new publishing environment at the Mequoda Summit Boston 2010.


September 2nd, 2010

“System” – The Word that Online Publishing Forgot

What we mean by a Mequoda System and why you should care

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Learn How to Develop a Content Marketing Strategy

Successful publishers evolve and so does their content marketing strategy

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Write Better Landing Page Headlines with a “Big Promise”

Attempt to fix a problem when you choose the Big Promise headline for your landing pages

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The World of iPad Apps Still Growing

And Twitter has now officially joined the party

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IdeaSlam in Miami and an Amazing Online Portal

IdeaSlam I ready to show the way


Don’t miss Bob Kaslik’s presentation, “SEO Campaign Management: Using Free Content, SEO, PR and Link Building to Drive Website Traffic and Build Email Circulation”, at the Mequoda Summit Boston 2010.


September 3rd, 2010

Landing Pages that Maximize Email Conversion Rates

Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs

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Email Newsletters vs. Blogging

Are email newsletters better than blogs?

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Why It’s OK to Syndicate with Your Competitors

Create inbound links by partnering with others in your online publishing circle

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Growing Numbers of Social Network Users

Users 65 and up are now into social networks more


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