The right content marketing specialist will help you connect with your audience easier
How well does your editorial staff understand the topics you provide content on? In order to develop new
This is where Reputation.com’s value lies. In today’s digital world of consumer comments and reviews, single statements can ruin your credibility to people who aren’t familiar with your brand or
Providing related posts to your audience members helps them find more of the content they are interested in while becoming more familiar with your writers and the breadth of your
Three ways to take what Google has given you and make the most out of it
Parents have been telling their kids for years not to post anything on the web
Do you ever find great blog content that you want your friends or colleagues to see? Savvy publishers enable their readers to easily share content via email because it means
AddThis, ShareThis and AddToAny now automatically get Google's Social Plug-In Analytics
On any other day, there's no real reason to recommend one social bookmarking/sharing plugin over another because as long as
It Still Proves Better to Give Than Receive
“This one’s on me.” I’m pretty sure that most of us have said this at some point of our adult lives, probably in
Comments update your content to users and search engines alike
Allowing comments on your blog posts and articles makes your content interactive. That is not a groundbreaking statement. Yet it’s often
Say goodbye to selfish social media marketing and say hello to its free-loving hippie cousin
When marketers hopped tracks from the outbound to inbound marketing trains, many seem to have forgotten
Getting 100 or 1,000 likes on an article is pretty exciting. What's not exciting is when people post your article on their Facebook wall, and the image that Facebook chooses
The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the
What's one way to make it perfectly effortless for the social-savvy users of the universe to comment on your blog? By making it Facebook-friendly of course! All cheesiness aside, this
This featured WordPress plug-in will help reduce the amount of spam on your website
As the Askimet website asks, “Are you tired of comment spam?” If you are, and you run
Getting the Room Temperature Right for Innovation
The Innovation of Excellence blog led us this week to a presentation titled Re-Thinking Creativity & Innovation (& Play), by Ben Rennie, the director
From HeadSpace2 to WP SEO, plug-ins effectively handle optimization
The WordPress SEO Plug-in is new the to Mequoda arsenal. HeadSpace2 was the original plug-in we used for SEO purposes, but are
Jobs Leaves Behind Machines – and Quotes – to Live By
In grazing the Internet to try to measure the un-measureable, global impact of Steve Jobs on our society, I came
“A Personal Touch” isn’t cheesy marketing or something reserved for “mom and pop” gimmicks. In our world of cyber-autonomy, a personal touch can be just the thing to change a
A Mequoda System is a complex system designed to point users towards rapid conversion landing pages
At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best
Google Analytics Real-Time and Google Analytics Premium are new options for online publishers
Are you using Google Analytics as your primary tool for tracking data associated with the health of your
Different Phrases for Different Places
From yesterday morning’s Marketplace on National Public Radio:
[Host] Jeremy Hobson:
I don't have OnStar in my car, but I do have a cell phone in my pocket,
Discover the secret behind Blockbuster SEO posts that generate hundreds or thousands of unique monthly page views
If you want to attract a more targeted audience, and receive hundreds or thousands
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s
New Program Advances Software-Generated Articles
How important is good, original content? I became a little worried the other day when I read a story in The New York Times about a
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value
The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success
A diverse array of online publishers and content marketers started to gather
The beauty of scheduling tweets and the love for more focused community building
One thing that the Twitter community has done so well over time is turn a simple 140 character
Guest blogging as a method for expanding your editorial reach
Hear me out, hear me out.
I know that daily publishing schedules already have you quivering in your sleep and on your
Do you know how long your links live on social networks?
A recent article on the bitly blog asks, “How long is a link “alive” before people stop caring?”
It’s a very
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
Publishers should not be surprised if they see their number of external links go down
On Wednesday, August 31, 2011, Google announced changes in the way link data is categorized in
Do you have all the "answers"? Quora, LinkedIn and O'Reilly do.
As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche
Tips from PR Newswire on selecting the best words for SEO success
SEO is not just for blog posts; it has found a place all throughout the Internet, from image tags
5 tips for making your content more interesting
A key to content marketing is keeping your audience engaged.
If you’ve been feeling your content isn’t cutting it, here are five tips for
Without conversions, your online business will suffer… these three tips might help you fix the problem
A consistent stream of website traffic is great, as is engagement with audience members through
We’ve made changes to better connect attendees with speakers and thought leaders
With our Mequoda Summit East 2011 only a few weeks away, we made a big change.
This changed involved making
Company Blogs Provide Added Way to Reach Out
Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written
An informative interview with Susan Laden, publisher at Biblical Archaeology Society
The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live.
Statistics on blog commenting and five tips for developing a better online community
What types of comments do you receive on your blog? Are they insightful thoughts delivered by other reputable