Online publishers building social media and email lists need to pay attention to these tips
It is increasingly difficult to convert visitors into subscribers. Many feel the fatigue of being on
Increasing engagement with your Facebook page
The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid
Getting the most out of your interviews
In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She
Traffic begets audience members, consisting of subscribers and buyers
Not everyone who visits your website will become a subscriber.
However, the more traffic your website receives, the greater the chance of building
Take social media users and turn them into your biggest source of online traffic and audience development
Social media traffic is the easiest source of traffic there is—once you have a
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that
Boost the rank of your articles with this Facebook SEO hack
All these "likes" and comments on our post, which links to our article, give us a giant boost in SEO
SIPF Keynote Scott Preaches the Power of Now
David Meerman Scott—the best-selling author whose much-anticipated keynote at the SIPF Awards Luncheon at SIPA 2011 is just one week away—will not be
CAN-SPAM guidelines to check-off your to-do list
Every day I look in my email inbox and see an email newsletter or promotion that is still not adhering to CAN-SPAM guidelines. They
Delivery rates, promotional emails, renting lists, subject lines and basic content, oh my!
Email Service Providers are the folks who actually deliver those fine email newsletters you write. They monitor hundreds
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
An outline for going from story, to product to sale
Even the most inventive and unique products can't sell themselves. If someone packaged up the cure for world hunger into an
Think about getting emails delivered before you think about getting them opened
Many people would say that your open rate is your single most important metric. Because with a crappy open
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs
Content Marketing is popular these days; here’s how to utilize it
Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because
Get the most out of your editorial content without compromising your journalistic integrity
Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent.
It is never
Your Pass to Building Profitable Subscription Websites
When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA
Learn what you should include with a mailed product to get more customers to sign up for your free email newsletter
I mentioned last week that website publishers should be using
Don’t let the online craze overshadow traditional marketing techniques that are proven and effective.
When driving traffic to your website, you need to use every tool at your disposal. Focusing online
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect's name in it, you gain
Landing Page Conversions Gets Personal
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect's name
How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers
