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Tag: email management

The 6 Most Important Email Analytics for Magazine Publishers

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

Do You Really Need a CMS or CXMS?

Your website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.

This is not unlike any team, where you have specialists and a project

How to Build a Subscription Management System

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you’ll make, because doing it over and over again cuts into your profits and resources. We’ve watched numerous multi-website publishers trap themselves into a path that was too expensive to upgrade easily and efficiently because of the way they expanded the system in a nonstandard manner.

The Mequoda Subscription Marketing Toolbox 2018

If you’re going to be an online subscription marketer, there are three things you’re going to need, in no particular order:

A content management system (CMS). Not only should it be dynamic and responsive, it needs to be conditional and respond differently to a known and unknown user. It should know who you have a relationship with,

What is a Content Management System (CMS) vs CXMS?

As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.

5 Ways to Test Floaters and Improve Email Capture Rates

Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60% of email captures come through this element. And for those who launch them, they see a 20-50% lift in email capture rates right away.

Don’t Waste Your Pageviews

Page views are a precious thing, and you should try not to waste them.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a “smart website” and why having one built by publishing veterans can help you avoid waste and chaos.

Magazine Marketing: Using Email to Boost Advertising Sales

“It’s more effective than direct mail and as effective as telephone – and so much less expensive.” That’s a quote from ClickZ’s latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it’s proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct Marketing Association shows that “email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.”

The Best Email Management System for Publishers

What to look for in an email management system from Haven Nexus, to MailChimp to Constant Contact
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular basis. But like all powerful tools, email can be mismanaged

Use Website Floaters to Increase Email Conversion Rates

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.

The Anatomy of an OFIE: How Smart Publishers Collect Emails

If you’ve ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you’ve probably seen the acronym OFIE here and there.

Around here, using OFIE it in a sentence (pronounced OH FEE) is as common as saying the words “website” or “conversion”. Say it with me, OHHHHH FEEEEEEEE. Or you could spell it out… oh, eff, aye, eee!

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

The 17 Fully Integrated Mequoda Gold Member Benefits

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management System, is complex, consisting of hundreds of moving parts, and reading about them at different times and in different places can’t give you a complete understanding of it.

Increase Magazine Subscriptions With One Simple Trick

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

What Every Multi-Platform System Must Provide for Magazine Publishers

It’s no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news to you, then, hey, nice to meet you!

The Importance of Phasing Projects for Content Management Systems

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to the work as it helps employees avoid mental exhaustion that can occur with large, daunting projects.

When building Haven Nexus systems for our clients, we are often transforming a standalone website into a fully integrated multiplatform publishing and marketing system. This isn’t exactly a small task, so we focus on a few phases to prioritize and stay focused.

3 Subscription Website Publishing Predictions for 2016

Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will always be subscribers. Except that in 2016, they’d prefer you stop calling them that, because they’d prefer to be members who subscribe to your magazine.

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

19 Digital Publishing Solutions You May Need As a Magazine Publisher

Are you acting as the general contractor of your content management system when it’s supposed to be managing itself?

Mequoda Weekly: January 21st, 2013 – January 25th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

5 New Features in a WC Email Management System We Love

Can your email management system do all this?

A Mequoda System is built as a package to be SEO optimized, full of content, withstand a ton of traffic every month, accept payments and easily distribute content through social media and email marketing. To do this, we have ongoing relationships with companies like PayPal (payment processing) and WhatCounts (email delivery) and custom API’s built to move everything around seamlessly. While the system is based in WordPress, once we’re done with it, it’s a complete content management and e-commerce system.

Build Emails the Right Way with This Plug-in

Contextually, how would you define a well-crafted email newsletter?

Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related products. These characteristics provide a content-rich email newsletter for recipients, and ways to generate revenue for publishers.

Mequoda Email Builder WordPress Plug-in

Make your WordPress content management system’s email process less time consuming

Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.

For every online publisher and online editor who has found it tedious to create a daily email newsletter, the Mequoda Email Builder is a technological blessing.

Email System Management & Broadcasting

Online publishers should not have to worry about managing their email system, especially with all other responsibilities they have. This is why we offer services from WhatCounts, an official tier-one email service provider.

Mequoda System publishers that choose to utilize WhatCounts’ services receive customer support, training and whitelisting services. This is coupled with Mequoda’s best practices for email management.

Resources From the Mequoda SEO Workshop

A look at our half-day intensive on SEO at the Mequoda Summit West 2011

In the Mequoda Daily yesterday, I discussed persuasive online copywriting.

The skills associated with SEO copywriting will be taught at length during our half-day Mequoda SEO Workshop at the Mequoda Summit West 2011.

A Suggested Process for Choosing Software Vendors

Helpful hints on choosing software vendors

As publishers increase size and scope and become more popular with an audience, there are times when upgrades to their software are necessary. We’ve experienced this before as many publishers have as well.

When it comes to successfully making these updates, it’s important to consider all options. Blindly jumping into a sizable commitment could go sour if the software involved doesn’t fit your needs, and you end up wasting a lot of money in the process. We’d continue this a bad business practice and one all publishers should avoid.

WordPress vs. Drupal vs. Telligent: Which CMS is Right for You?

Learn detailed information from three technology professionals using these content management systems first-hand

Website Homepage Design Workshop

Let Nancy Horan & the Mequoda Website Scorecard Make Your Home Page Perform Better in less than 90 Minutes…

WordPress for Content Marketers, Producers & Publishers

Convert a Content Management System into a state-of-the-art Content Marketing System without spending a dime on software.

Can Your Email Conversion Rate Be Higher?

Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers

Email Marketing Quiz: What’s Your Email Conversion Rate?

Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.

Fundamentally, there are only two ways for any business to increase profits.

Want to make more money? Either increase the number of customers, or increase the average sale per customer. Or both.

The success of your online publishing business depends on the same two factors. The important variables are: