Tag: Multiplatform Magazine

As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success. Over the past year and  

Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re  

If you have an idea for a new digital magazine and are considering the many options for publishing it, you're reading the right words, at exactly the right time, and the  

Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online  

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.  

A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content. For the  

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're  

Do you want to know how to start a magazine? In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is  

If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is  

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of  

Digital magazine publishing software is important; which option are you using? Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital  

Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage  

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the  

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine  

If you have an idea for a new digital magazine and are considering the many options for publishing it, the Mequoda Digital Magazine Publishing System may be the platform for  

This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re  

The essential core characteristics of a magazine are those that define the user experience. In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes  

You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external  

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that  

Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60%  

When you think of a Smart TV, you think of one that's connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart,  

There's a new trend happening in the magazine world, and it's the magazine club model. Publishers everywhere are adopting magazine clubs, an all-inclusive membership model that can offer everything from  

These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential At the beginning of the year we highlighted three resolutions multiplatform publishers  

If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on  

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of  

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go  

A recent copy of National Geographic featured a story that showed a man, hanging off the side of a mountain, dangling from a several hundred foot rope ladder. You couldn't  

Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a  

Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice  

Mequoda Masters). In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform  

We're not sure why most association magazine websites bury free and magazine content, but we'll try to help them see the light. If you're an association website, do you spin off  

Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Have you ever felt in your personal life, like plans  

"Print is dead." "Long Live Print." "Digital Will Save Publishing." "Publishing Can't Be Saved." If you took headlines for fact, you'd never know how to respond to the contradictory "news" you  

Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink. You were  

Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines Several years ago we ran a study that showed us the majority of  

Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again If there's one thing you might know about us, it's that we think publishers should  

Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we? Last week, after over a year of grueling controversy and debate, the US named Donald  

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning Over the last few weeks we've gone over our a collection  

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business. Choosing your content focus is a business-critical decision, as  

This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the  

The classified content business model is the modern day equivalent of what used to appear in the back of many newspapers and B2B magazines Listings for products, services, and jobs are  

Exclusivity is the name of the game when it comes to multiplatform magazine sponsorships If you have children, or even when you were a child you remember, that no child ever  

What we learned about the average digital magazine reader in this year's study about magazine consumption This year, like we have for the last several years, we ran a study to  

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business Building a multiplatform publishing business is never easy, but it is practically impossible without the  

Use this road map following Mequoda's CAROTME framework to establish an economic strategy for your multiplatform magazine Single-platform legacy media companies are widely out of favor with buyers and investors. That’s  

September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with  

It's easy to drive the same road with your multiplatform magazine, but it's fruitful to spend time on strategy and analytics to keep yourself accountable for growth Many CEOs readily admit  

Your multiplatform magazine team isn't complete without a functional operations unit Teams that take time to create efficient group work processes can become extremely effective at furthering the actual work of  

Don't leave money on the table by skipping over new multiplatform magazine revenue models You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with  

Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time Publishers have been making organizational changes to deal with the realities of the modern