Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers
The Publishers of the Wine Enthusiast Magazine Have Done it Right. They Have Created a Series of Websites that Complement Each Other and Effectively Lead Visitors to Make a Buying
Media experts tell us that the average consumer is bombarded with hundreds of advertising impressions every day. That's a lot of competition for our attention. As a result, most of
One of Google’s corporate missions is to promote the creation of original content on the Internet, so finding a revenue model for quality content was a completely aligned goal. In
In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.
WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells
n our Motley Fool Media Network Case Study, we chronicled the company's admirable history from its humble beginnings as an America Online discussion forum in 1994. And we cited the
Our Campaign to Stamp Out Bad Website Design Turns Ugly with a Visit to ManagingYourHR.com, Which In No Way Resembles What This Reviewer Imagines it Should=
For me, the two most
The idea behind affiliate marketing is simple.
The concept is basic "pay for performance." You recruit other Internet marketers to help you sell your website's products or services in return for
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers
Here's a shortcut to membership website success: find online businesses that are working for other people and model them. Study what they are doing correctly and do likewise. To help
Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising.
In a recent website
The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation
Tom and David Gardner
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the
PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums
OFIEs, "Order Forms in Editorial" are embedded subscription forms.
Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue
This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.
FDAnews is the
Investors.com is an Excellent Example of a Publisher Taking Advantage of the Synergies Between Audience Information Needs and Technology's Ability to Facilitate the Satisfaction of Those Needs
Investors.com, an online edition
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model
Financial independence has many rewards beyond the
Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson's techniques to produce tangible results with
Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media
Mequoda Group announced today that Atkins.com and Better Homes & Gardens (BHG.com) tied for the highest score in the 2006 Mequoda Media Website Design Awards, each earning a 3.86 grade
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
During 2005, our intrepid research team put the Mequoda Website Design Scorecard to work by using it to perform expert reviews of 48 media websites. With a high score of
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for
What criteria would four of America's most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small
How to Make Money Selling Other People's Books
Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention
Is Jean Chatzky, the Latest Pop Personal Financial Adviser, Well Served by a Website that Confuses Visitors with Too Many Options and Stale Content? Jean Chatzky is the latest
As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as
Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. "We weren't really sure how we were going to make money,"
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers
When it comes to website publishing, some publishers have a clear strategy and others are still confused. But all website owners can increase conversions and improve the user experience. The
In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create
The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated
After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
Internet Marketing System guidelines for conversion architecture
Many publishers can accomplish an Earned Media Campaign using PR to drive traffic and do it very well, meaning that they'll do something newsworthy
SI.com Internet Marketing System Review
As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people's media and drive website traffic—people who will log onto your website, register to
Three essential for a Mequoda Internet Marketing System
The Mequoda guideline for using public relations to drive website traffic comprises three basic elements that are simple to understand and easy to
In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for
Discuss how landing page order button design can depress or increase landing page conversion rates for information marketers like Agora's Early to Rise.
BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet's Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable
MotorTrend.com Demonstrates That a Mequoda Internet Hub Can Be Informative, Attractive, Engaging and Smart, While Linking Visitors to Both its Own Satellite Sites and Those of Other Publishers
This landing page works mainly because it engages the reader, teasing you with their wonderful fascinations, while not overwhelming you with clutter. The copy does a strong job of building
