Tag: social media

Social media is the term given to websites that allow users to interact among other people, often sharing, creating, and exchanging ideas or interests. Social media has become popular throughout a variety of demographics, particularly due to the existence of Facebook. Today, many business pay significant attention to their social media presence. Social media websites are valuable in sending traffic to websites.

Audience Development in the Blood?

• May 21, 2012
The opportunity to pass on skills to your offspring is a wonderful thing. This summer my son Ryan will be working for us as a social media specialist. His time will  

Are Your Editors Likable?

• May 15, 2012
As editors of a marketing blog, it'd be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we "do all our own stunts" as  

5 Tips for Today’s Online Editor

• May 8, 2012
An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including  

3 Tips for Motivating Your Audience

• April 25, 2012
Audience development with the help of a few specific words Appealing to the emotional state of your audience members was discussed in a recent article. It is this type of communication  

5 Major Digital Publishing Changes

• April 12, 2012
A look at digital publishing changes and a glimpse into the future This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these  

The Relevancy of Google

• April 5, 2012
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy Getting found online is important. Fortunately, search engines have made the process much easier. And  

A New Way to View and Judge Paywalls…

• April 3, 2012
A reverse paywall would reward your most loyal readers John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like  

Improve Findability with SEO Blogging

• April 3, 2012
SEO Blogging can do wonders for online publications Have you ever analyzed your posts that drive the most website traffic? What characteristics do they have that make them so valuable? In some  

Refocusing Email Marketers in 2012

• March 28, 2012
Considerations for making email campaigns more effective Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future  

11 Tips for More Conversions

• March 27, 2012
Three types of conversions that will improve your online business There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts  

Who is Linking to Your Website?

• March 22, 2012
Open Site Explorer can help build better authority for your website Do you realize that it does matter who links to your website? Websites that link to your content can have  

What Are Your Goals on Facebook?

• March 13, 2012
All industries have best practices for setting up their Facebook page What is the focus of your company’s Facebook page? Are you using it to share content or promote weekly deals?  

3 Tools for SEO Success

• March 12, 2012
SEOs track results so their success can be substantiated. However, before overall results can be formulated, there is the need to create an accurate and extensive keyword universe. The Google Keyword  

Why Publishers Love Twitter

• March 8, 2012
For some digital publishers, social media is all about impressions If you had to choose between Facebook and Twitter for your digital publication, which would you choose? It’s a tough question because  

Writing for Email: Three Tips

• March 7, 2012
Following platform expectations to appease audiences George Orwell once wrote, “Good writing is like a windowpane.” Interpret that statement as you will, but for me, it speaks of the protection that words  
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