Twitter is a popular micro-publishing website that allows users to communicate with 140 characters. Many online publishers recognize Twitter as a top-five source for referral traffic. Hashtags are a popular way to create dialogues on specific topics.
Your website is down... do you take a vacation or get a jump start on editorial management?
Protests in Egypt have caused the Egyptian Government to shut down all communications as
Scott Kurnit, founder of About.com, hopes so
Do you remember the first advertisement you saw on the Internet? I surely don’t.
Scott Kurnit, the founder of About.com, wants that change. Moreover, he
Daily tasks for increasing website traffic with little to no effort
While we search and search for new and innovative ways to get more people to our website, there are still
New Online Disclosure Rules Reach the U.K.
A little over a year ago, the Federal Trade Commission set specific disclosure obligations for the sponsored online media promotion of products and services.
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.
New Twitter stats from CES show how mobile is important to the social media company
The Consumer Electronics Show, also known as CES, wrapped up yesterday, January 9th in Las Vegas,
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as
Twitter has become a subject worthy of research
A new survey from the Pew Research Center’s Internet & American Life Project examines Twitter users.
This exclusive study is the first of its
Three tips for getting more re-tweets to boost search engine rankings
Last month, both Bing and Google confirmed that Twitter has a direct impact on search engine rankings. We reported this
'Trendwatching' Sets Table for 2011 Main Courses
Trendwatching.com, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched.
Why StumbleUpon might be just as important to content marketing as Facebook and Twitter
Late last night, Garrett Camp, Founder and CEO of the bookmark-sharing social network StumbleUpon announced on Twitter
The quest of spreading New Year predictions continues
Looking back at 2010, a couple of things pop into mind.
The launch of the iPad and the popularity of mobile devices is one
New System Prices Tickets Based on Many Factors
Funny how we find out about things. I was carefully reviewing the TV channels last night as a guy is prone to do—women
Tips for scheduling tweets and keeping up with your social media strategy during the holidays
Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still
Increase website traffic with better freemium promotion
When you're giving something away, it should be easy to get people to take it right? Well, that's not always the case. First of
WikiLeaks creates an uproar in the online publishing world by questioning "free speech"
In case you've been under a rock, a website (and plethora of mirror sites) called WikiLeaks is under
Tips from Blue SkyFactory on Facebook Messages
One online marketer and blogger I pay special attention to is Christopher S. Penn (@cspenn on Twitter). He's founded one of my favorite national
How to write pages and articles so that they will always get found in search engines
Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still
Learn how to use Twitter to sell your Books and eBooks
Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal
A Mequoda Content Marketing System depends on building user relationships that begin with email capture.
In 2011, more than ever before in the history of publishing, the database is king.
Building user
Who No’s? Try Saying Yes or Sharing With Others
I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say,
Businesses can now add coupons and discounts to “check-ins”
Fousquare, SCVNGR and Yelp are notably the most popular “check-in” websites. And for good reason, have you seen the “Check-in Offer”?
Businesses can
Conference Recap, PR Primer Highlight Latest Hotline
The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on
November Hotline Now Posted on SIPA Website
The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an
Rob Lawson, Credit Today, LLC, Roanoke, Va.
SIPA: What was your first job out of college and how did you get into this business?
LAWSON: Swim team coach at the Wooster, Ohio,
Five easy audience development steps to increasing website traffic by repurposing old articles on Twitter
You have lots of awesome content on your blog. Some of that awesome content hasn't been
What really amazed me about this whole announcement was how much buzz Apple created in 24 hours. It seemed every newspaper, blog, tweet and status update I read on Monday
A Mequoda Content Marketing System is driven by earned, organic media.
Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search
Conference Handouts Provide Solid Information
Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely
Ways to generate more buzz and traffic for your website
Have you ever thought about the value behind link reviews? Some publishers miss out on utilizing link reviews because they are
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs
According to a new Nielsen study, women like sharing online video, especially funny or entertaining ones
Apparently, women between 25 and 44 have very similar priorities. We are viewing and
The combination of the two will likely improve email campaigns
What makes for a successful email campaign?
Is it the email template you use? The information you provide? What about the combination
Excitement Over Miami. Marketing Conference Delivers!
Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than
And it’s currently free
Another major publication stepped into the digital age of the iPad recently.
The Washington Post has become the newest member of major publications to offer an iPad edition.
Google has a new Internet marketing strategy... Twitter ads!
If you weren't already aware, last year Google paid Twitter $15 million to include tweets as search results. Here's what Google had
If you’re an online publisher, Google should be driving over 50% of your traffic
It’s a love hate relationship with Google. On one hand, you need Google to like your
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
LinkedIn is getting brands more involved
LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages.
The products tab is
Organize your editorial and marketing efforts with this micro-blogging platform especially for businesses
Yammer is a new(ish) social network similar to Twitter, but on the business side of the spectrum. Your
Shedding some light on ‘social’ activities
Has the use of social media negatively impacted our face-to-face interactions with our fellow man/woman?
As the usage of Facebook and Twitter increase, the questions have
Increase website traffic to your free products or "freemiums" by making them regarded as the most important pages on your site
When you're trying to build an email list, it's important
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of
