The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue
Are you properly communicating with your brand’s most important allies?
Connecting with buyers needs to be your priority.
Sure, building email marketing lists is important too, but for a different reason. List building improves your chances of selling products to more people. … Continue
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close … Continue
These aspects will help your subscription website grow an audience and remain relevant to those consumers
Although there are different types of subscription websites, certain components belong in each of the separate archetypes to assure the correct result from the subscription website.
Now that subscription websites are turning into the core of online publishing companies, it’s important … Continue
The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important to realize though, is that portals and email newsletters work together to build stronger relationships. There is harmony between the two. … Continue
Could you be building your email list easier?
It’s exciting to get new data on email marketing, specifically when it relates to mobile devices. The world of mobile has emerged so quickly that many digital marketers haven’t quite figured out how to strategically approach it.
Earlier this month I cited a few statistics on consumer email trends. … Continue
A growth in digital medium usage, and a decline in print magazine usage, portrays digital magazine publishing’s value
Print magazine publishers can share stories about tough financial times they’ve experienced. Many would cite a decrease in circulation as a significant problem encountered within the last handful of years. And according to a recent study, the reach … Continue
SEO Campaign Management remains popular in building audiences and email marketing lists
I’m sure you all understand the importance behind getting more visitors to your website. And if your website is designed with proper conversion architecture, the added website traffic will generate more conversions for you.
A bigger email circulation means a bigger community will be exposed … Continue
Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital publishers. And beyond the excitement of reaching the online community with this content, it can help you build a larger audience. … Continue
Why are you using Facebook? See if your reasons align with other publishers
It will be interesting to see what happens to Facebook now that the company has gone public. One thing that seems to be expected is that its popularity will continue to grow towards one billion members. … Continue
Google Currents can help digital publishers distribute content and build their email marketing lists
Mobile email and mobile website design have become topics of interest to digital publishers since the popularity and usage of mobile devices has grown.
In the past, I published posts about nine design elements for mobile email and three tips for keeping mobile … Continue
These methods will help you add more registered members to your email lists
Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving qualified leads. Paid search, social media, and display advertising are also being used, but not to the same extent as email.
It’s clear the goal of … Continue
Which products sell the best?
This is a question that email marketers ask themselves often. The answer profoundly defines what the focus of alignment should be in future email marketing campaigns.
The question above brings two further notions: First, not all products are created equal, nor do they all deserve the same amount of promotion. Second, … Continue
Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.
In 2012, here are a few strategies you can implement to help generate more inbound traffic.
Tips for generating more website traffic and building email marketing lists … Continue
The Washington Post is instructing reporters on the importance of link building
How many times have you heard that building links are important?
Reporters at the Washington Post recently received a memo briefing them on the importance of linking content. … Continue
5 tips for a better email marketing process
How often do you pay attention to your email file?
Even if you see it growing on a regular basis, have you taken the time to look deeper into the statistics behind your list? Doing so will help you clean up your list and create segments of your most … Continue
Don’t be so needy – if someone on your email marketing list wants to go, let them go
When you are selling a subscription website, one of the most highly practiced rituals for keeping people subscribed is to make the unsubscription process a chore. Asking them to call a phone number in order to cancel their … Continue
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.
What SEO efforts are you engaged in, and why? A … Continue
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now
For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing … Continue
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth. … Continue
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.
This is why it’s so important to execute SEO campaigns on a regular basis. … Continue
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.
While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to … Continue
Ways to generate more buzz and traffic for your website
Have you ever thought about the value behind link reviews? Some publishers miss out on utilizing link reviews because they are too concerned with the other aspects of their jobs.
To start, let’s define what a link review is for anyone who doesn’t know. A link review … Continue
Discover valuable insight from our Editorial Management Guidelines free report
Download your free digital copy of Editorial Management Guidelines for Online Publishers now
Customer loyalty is important in any business, throughout all industries. Loyal customers will continue to do business with you and will likely spread the word about your products or services.
Email marketing lists help to … Continue
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers on their email marketing lists.
It is, of course, very important to be continuously looking for new audience members. Or better yet, be visible to audience … Continue
Discover information on SEO copywriting and SEO campaign management in this new podcast from Mequoda Group
Download your free digital copy of Search Engine Optimization Tips now
I’m sure search engine optimization is not new subject matter to the online publishers and Internet marketers reading this post. The world of SEO is extremely important to those trying … Continue
This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic.
(Nationwide)—Knowing what an email marketing list subscriber is worth is important to the health of any online business. There is a single ratio many email marketers use to figure out the … Continue
This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists.
(Nationwide)—Linking to pages within your site is a good way of defining the pages you own. By doing so you, publishers are telling Google which pages are considered to be priority within a website.
While deciding on which pages … Continue
Five free reports sharing valuable information, inspired by the Mequoda Summit
Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were able to bring a variety of online publishers, content producers and Internet marketers together at the Waltham Woods Conference Center for multiple days filled with … Continue
This free report from Mequoda Group discusses tips for better email copywriting that will maximize email conversion rates
(Nationwide)—Email is a major way online publishers generate revenue online. Studies have shown that most people decide whether or not to open an email by quickly glancing at the subject line and the sender’s name. In order for … Continue
This free report from Mequoda Group discusses 14 guidelines for subscription website design
(Nationwide)—A website that meets the goals of both the users and the publisher is said to have a strong strategic intent. Users typically have one goal: to answer a question they have or fulfill a need of theirs. Information or products can usually … Continue
This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.
(Nationwide)—Inbound links are a major way of getting a free product on page-one in Google. Next to search engine optimization, there isn’t anything more important in the line of organic marketing.
The following tips will help increase … Continue
This free report from Mequoda Group teaches how to use podcasts to build an email marketing list
(Nationwide)—The world of audio communication has found a home on the Internet. From podcasts to musical pieces, the media-rich environment has been reaching eager listeners for years. Content producers and online publishers looking to expand the ways in which … Continue
Our Increasing Website Traffic & Building Email Marketing Lists free eBook has over 30 beneficial strategies for online publishers and content marketers
Download our Increasing Website Traffic & Building Email Marketing Lists free eBook now
Google bots are finding, scanning and ranking articles quicker than ever before. A lot of content seekers weren’t even aware of the … Continue
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.
Even with social media gaining more popularity, the power of email … Continue
Find out how successful publishers are increasing website traffic and building email marketing lists with this free report … Continue
Claim your FREE digital copy of Increasing Website Traffic & Building Email Marketing Lists: 33 Ways to Increase Targeted Website Traffic and Build Your Double Opt-in Email Marketing Lists now. … Continue
Find out why your books and publications need to be online
Gain immediate access to our free Digital Media Podcast: Landing Page Templates and learn about seven different landing page templates. … Continue
Gain immediate access to our FREE Digital Media Podcast: Search Engine Optimization Tips and become familiar with SEO copywriting and SEO campaign management … Continue