Tag: social media

Social media is the term given to websites that allow users to interact among other people, often sharing, creating, and exchanging ideas or interests. Social media has become popular throughout a variety of demographics, particularly due to the existence of Facebook. Today, many business pay significant attention to their social media presence. Social media websites are valuable in sending traffic to websites.

Nonprofit Publisher Prospers with Mequoda Method

• October 5, 2015
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame. The Mequoda Multiplatform Publishing Hall of Fame,  

Social Media Standards Released by MRC

• September 23, 2015
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only  

Magazine Audience Grows on Mobile Web

• August 24, 2015
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.  

7 Great B2B Magazines Gone Digital

• August 11, 2015
As MediaShift puts it, "what advertisers want from B2B media is solid leads on potential customers for their products and services." Not so long ago, web and digital magazines were considered  

Monetizing Social Media: Bloomberg’s Strategy

• August 5, 2015
Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content  

Remonsy’s Mequoda System and Dream Team

• July 20, 2015
One of Mequoda’s websites is the Remonsy ETF Network, whose name is a portmanteau for Retirement Money System. Remonsy’s founder and investment guru Tom Vaughan started his first money management  

What is B2B Email Marketing?

• July 15, 2015
B2B stands for Business to Business. Because I've worked in B2B my entire career, I didn't realize that there are B2C (Business to Consumer) marketers who haven't heard the term.  

Google Publishing News Lab Debuts

• June 30, 2015
A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more  

Can TV Be a Digital Publishing Solution?

• June 8, 2015
There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as  
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