Seven Tips to Help Leaders Make Key Decisions “The job of an entrepreneur, manager or CEO is to say, ‘We’re taking this fork in the road, for better or worse, and  

Tips from PR Newswire on selecting the best words for SEO success SEO is not just for blog posts; it has found a place all throughout the Internet, from image tags  

SIPA’s LinkedIn Group Attracts Good Conversation You might not be aware that SIPA has a big following on LinkedIn. The group is under “Specialized Information Publishers Association” and there have been  

5 tips for making your content more interesting A key to content marketing is keeping your audience engaged. If you’ve been feeling your content isn’t cutting it, here are five tips for  

How online copywriting has progressed since its inception - with tweets! Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to  

If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity - Register now and save With the Mequoda Summit East 2011 exactly  

Mark Everett Johnson will amaze you at the Mequoda Summit East 2011 with his knowledge of copywriting Trust me, I’m not saying you aren’t already a decent copywriter. If you are creating  

Richard Ossoff, President & CEO, Strafford Publications, Inc., Atlanta SIPA: What was your first job out of college and how did you get into this business? RICHARD: My first job was with  

Without conversions, your online business will suffer… these three tips might help you fix the problem A consistent stream of website traffic is great, as is engagement with audience members through  

In this brief video from our Mequoda Summit East 2010, you will get a taste of the informative commentary shared throughout our sessions While digging through some of our video content,  

Interactive marketing is expected to experience significant growth between now and 2016 As the Internet evolves, so does interactive marketing. So what is interactive marketing, and how does it relate to your  

We’ve made changes to better connect attendees with speakers and thought leaders With our Mequoda Summit East 2011 only a few weeks away, we made a big change. This changed involved making  

Company Blogs Provide Added Way to Reach Out Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written  

Are you aggregating content for your audience appropriately? I’ve learned a lot about content aggregation in the last year. This has been done mainly through watching how news sources aggregate content, and  

How our adaptive website design process known as Framework1 is constantly evolving Over the past seven years, we’ve continued to refine our adaptive website design process, which we refer to as  

The Earth Is Moving and So Is Social Media If you saw a few cars smashed by falling bricks yesterday, chances are you were looking at a courtyard out the back  

“Nearly universal” activities for adults include search and email With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new  

An informative interview with Susan Laden, publisher at Biblical Archaeology Society The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live.  

‘Just My Type’ Hits Home for Publishers One thing that won’t change in future Avatar installments: the film’s font, Papyrus. Some internet pundits were appalled that Avatar’s poster and subtitles would  

Statistics on blog commenting and five tips for developing a better online community What types of comments do you receive on your blog? Are they insightful thoughts delivered by other reputable  

Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video In yesterday’s Mequoda Daily,  

Richard Londesborough, CEO, Business Monitor International, London SIPA: What was your first job out of college and how did you get into this business? RICHARD: Sports reporter in Tehran for a daily  

5 tips for a better email marketing process How often do you pay attention to your email file? Even if you see it growing on a regular basis, have you taken the  

Getting away with using the word "free" in an email subject line You know, I once used the word "kick-ass" in a subject line to describe hiring "great" editors. Even though  

Discover how you can make high-quality videos without breaking the bank One misconception online publishers and content marketers have when it comes to video equipment is the amount of money needed  

Catch up on the Mequoda Daily’s blog posts for this past week  

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th Discover first-hand the techniques used by online publishers and content marketers for supercharging  

Content marketing has found a home online and isn’t going anywhere It’s never too late to adopt a content marketing strategy, or make changes to an existing one. Even with the concept  

Rhode Island Monthly, The New York Times, Hearst & Interweave discover the four newest advertising models Daily deals websites like Groupon and LivingSocial are becoming very popular for publishers who are  

Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy Do you remember the first viral video you saw? According to New  

A Good Start Can Go a Long Way “Begin as you mean to continue,” Oscar-winning actress Cate Blanchett told a young questioner seeking career advice two nights ago at an interview  

If you’re an email copywriter, you should consider these tips Email copywriters are expected to write intriguing subject lines that get opened. Of course, that isn’t the only task email copywriters face.  

Client consultation opportunities available As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly  

5 ways to avoid being penalized by Panda Google’s first Panda update was released this past February. Since then, there have been four more Panda updates. There are some things we’ve learned  

The lines between SEO professional and SEO blogger are becoming thinner - but not too thin I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology  

Technology powers change in Gold Member service options For more than two decades, I've based all my consulting relationships on a face-to-face meeting schedule. I learned the model from my mentor,  

Google Moves Boldly Into New 'Construction' Role I once sat with Jack Kent Cooke, the late owner of the Washington Redskins football team and Los Angeles Lakers basketball team—and New York’s  

How to bring a personal approach to link building Do you have link building techniques for audience development? If your answer is “yes”, and these linking building endeavors of yours are based  

These focal points will help you execute the most beneficial web video strategy I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning  

Leslie Davidson, Consultant, Davidson Direct, Pacifica, Calif. SIPA: What was your first job out of college and how did you get into this business? LESLIE: After college, I wanted to save the  

7 tips for finding dedicated audience members Building online communities is a challenge faced by an array of professionals, from audience development personnel to content marketers. And although there are great tools  

Discover how to track competitors and the tools that make it a little bit easier Amazon.com bought IMDB.com simply because they had been a great affiliate that they were starting to  

Utilizing these tips will help your video strategy on YouTube Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content  

Catch up on the Mequoda Daily’s blog posts for this past week  

Discover what magazines with the most likes on Facebook are doing What does your Facebook strategy entail? Is it working for your organization? Amanda MacArthur, Mequoda Group’s Social Media Specialist, has written  

This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months We occasionally run organic marketing tests at the Mequoda Daily and  

Yammer Helps to Facilitate Melcrum’s In-House Talk A couple weeks ago I wrote about the rise of in-house social networks such as Chatter (from Salesforce.com) and Yammer. Both are based in  

Carl Kravetz and Dra. Aliza Lifshitz of Vida y Salud support ReSurge International through Birthday Wish Carl Kravetz, Publisher at Vida y Salud, recently celebrated a birthday. Although many people receive  

The popularity contest on Facebook just got a little more niche It's quickly becoming a popular habit to generalize people according to different social media platforms. Twitter is for “famous” people,  

Discover the balance to properly run your online business We take pride in the balance that is found at each Mequoda Summit. There are a variety of sessions dedicated to audience development