Barbara Weckstein Kaplowitz, Big Huge Ideas, Potomac, Md.
What was your first job out of college and how did you get into this business?
Assistant to director of research and communications, Local
Some niche media publishers are charging up to $150 per M for Tweets
While I know many writers, editors and publishers who use their Tweets to promote their own blogs, books,
Don’t let the name fool you – SexyBookmarks has proven to be an extremely useful plug-in for sharing content.
This plug-in works by displaying a series of customizable social media
All website changes need to be tested to assure they work properly.
If testing doesn’t occur, the online business’ functionality may be in question. This could lead to breaks in your
Twitter has become a micropublishing site of great value to niche publishers. It’s best used for building relationships, facilitating conversations and finding people interested in your topics.
Many online business
Hope for publishers exists in the digital age
Many publishers throughout the magazine and book industries have seen a drop in sales throughout the past few years. However, new data shows
It Still Proves Better to Give Than Receive
“This one’s on me.” I’m pretty sure that most of us have said this at some point of our adult lives, probably in
Comments update your content to users and search engines alike
Allowing comments on your blog posts and articles makes your content interactive. That is not a groundbreaking statement. Yet it’s often
A lot can be said about content, community and commerce
Think about it; aren’t content, community commerce the defining themes of not only business, but the society we live in?
Publishers, learn to make one of the most important decisions associated with bringing your content online
Choosing a content management system can be a daunting process, especially for traditional print publishers
Selling ‘Solutions’ Can Bolster Your Advertising
I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “'is selling business solutions,
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
Do you blindly send emails to your list, or is there a strategy involved with your approach?
When it comes to email newsletters, I’ve come to find that a methodical schedule
Online publishers, content marketers and email marketers need to apply the same amount of professionalize to their email campaigns as they do with every aspect of their online business
In an
Before diving into a new online business project fully, it’s important to make assumptions in order to make your business model work
Revenue is one main assumption you will have to
Know What You Want at the Outset
During SIPA’s free-for-members Webinar last week—titled Going Mobile for Publishers: Developing a Content-Delivery System for an Increasingly Portable World (and now posted on our
Say goodbye to selfish social media marketing and say hello to its free-loving hippie cousin
When marketers hopped tracks from the outbound to inbound marketing trains, many seem to have forgotten
Getting 100 or 1,000 likes on an article is pretty exciting. What's not exciting is when people post your article on their Facebook wall, and the image that Facebook chooses
The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the
Frank Joseph (Mister DM™), Consultant, Washington, D.C.
What was your first job out of college and how did you get into this business?
Reporter for the City News Bureau of Chicago, the
Design and functionality need to work together on your website
If you are bringing digital magazines, and other digital products to your online business, you will need to align your systems
An efficient option for retailing through WordPress websites
Think of the top online retailers…Amazon and Overstock come to my mind immediately. The reason I mention this is due to the ease
What business model will you rely on to generate revenue?
Are you new to the world of online business? A different approach is needed that many executives are unfamiliar with, as
6 tips for creating emails designed for mobile devices
Originally, we were telling publishers to design websites optimized for mobile devices. This was at the time when the mobile revolution was
Seven Tips and the Sessions to Cover Them
Here are some excellent tips to keep in mind for your business—and the upcoming sessions at SIPA's 28th Annual Marketing Conference in Miami,
Make your WordPress content management system's email process less time consuming
Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.
For
Utilize best practices developed by careful analysis
Email has an importance and relevance seldom seen by other online activities. It’s because of this that email is used habitually by 61% of
Accelerated News Cycle Creates New Roles
It seems that every day my lead could be, “Things are just changing so fast.” The latest comes from the Nieman Journalism Lab site at
A variety of external sources will help your system perform better
Regardless of your business model, there are some external system options that will help you monitor the health of your
Are you wasting time with email marketing? 50% of Digital Natives might say yes
If you've been following the Occupy Wall Street protests, you might be shaking in your boots about
Social media is a collaboration of all the tools that the consumers of today use on a regular basis. Blogs are being written and read more often than print media,
Eloquent Defense Saves Parliamentary Tweets
(SIPA's Twitter Chat set for tomorrow! See instructions below.)
Wow, Twitter certainly reaches wide and far. Silicon.com reported yesterday that MPs (Members of Parliament) voted against a
What's one way to make it perfectly effortless for the social-savvy users of the universe to comment on your blog? By making it Facebook-friendly of course! All cheesiness aside, this
Ricky Warren, Marketing Manager, Research Ltd, London
SIPA: What was your first job out of college and how did you get into this business?
RICKY: I began my career as a communications
Combine best practices with unique ideas to get to market quicker
Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher
Do you know how your audience members got to your website?
Do they arrive at your site through a specific promotion you ran, an email forwarded by an existing member or
Developing a retail network in more important than ever, and potentially easier than ever
Having digital counterparts always for quicker business processes, which help both the publisher and consumer.
The best part
The tablet era continues to make waves in content consumption
Since the release of the iPad in 2010, publishers envisioned a new world where they content could live digitally.
There were hopes
SIPA’s First-Ever Twitter Chat Set for Wednesday
On July 6, 2011, the nation’s first White House Twitter Town Hall took place. After an introduction by Twitter creator Jack Dorsey, President Obama
This featured WordPress plug-in will help reduce the amount of spam on your website
As the Askimet website asks, “Are you tired of comment spam?” If you are, and you run
Content marketers and online editors should not forget the importance of being found in search engines
The Mequoda Bootcamp now incorporates three workshops, including the SEO Targeting workshop which helps you
Target and track the keywords that are core to your online business
The Google Visibility Report (GVR) is the core document behind our keyword strategy. It is used to structure all
Getting the Room Temperature Right for Innovation
The Innovation of Excellence blog led us this week to a presentation titled Re-Thinking Creativity & Innovation (& Play), by Ben Rennie, the director
Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.
For organizations that are looking for a streamlined approach to monitoring their email
Online publishers should not have to worry about managing their email system, especially with all other responsibilities they have. This is why we offer services from WhatCounts, an official tier-one
The Mequoda Bootcamp is designed to teach publishers, managers and CEOs how to launch and run an online business through tested and proven strategies.
As email has become a trusted, habitual
