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Tag: seo campaigns

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual

A Successful SEO Press Release Example

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them, however there are secondary efforts too. After publishing, you may contact a few journalists that typically cover your niche. At Mequoda, we also keep track of their social media handles, too, so we can follow up with a Tweet.

When performed correctly, our SEO press release example will help you gain visibility for the topics you cover. After creating your press release, you should begin the SEO process. This is where online PR incorporates aspects of SEO campaigns. With your press release optimized for your keywords, you will be positioned to receive coverage on these topics.

Modern SEO Press Release Guidelines [+ Video]

Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions

Online Publishing Job Description: Online Marketing Manager

The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management.

Online Publishing Job Description: Marketing Director

The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by maximizing the size of the website email lists, using SEO campaign development, registration process optimization, visitor conversion to registered members, partnerships, promotions, social media presence and list segmentation management.

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Creating Good Blog Names is as Simple as Picking the Best Keyword Phrase

Best blog names contain a keyword phrase

One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.

This is our absolute favorite strategy for naming blogs and portals. In this principle strategy for choosing the best blog name we take your uber phrase and put the word “daily” behind it.

Mequoda Weekly: January 28th, 2013 – February 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Campaigns Can Be the Key to Making Millions Online

You too can build a digital publishing empire with this Mequoda marketing method

Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?

Would you believe me if I told you that content was free?

Believe it. It’s not a fairy tale – it’s a true story. We even use it to illustrate the beauty of strategic SEO campaigns in our upcoming webinar, The Mequoda SEO Campaign: Making Money from Free Content. And right now I’m going to share some secrets of Mequoda SEO campaigns just like it.

Search Engine Marketing Consulting: Finding Mr. Right

When it comes to SEM, publishers are very, very special

There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One such firm even promises to get you ranked in the first four spots in Google search results without a website – using YouTube and custom-made videos instead. (It’s an interesting proposition: When Google is taken out of the mix, YouTube is actually the second largest search engine today.)

Of course, you might ask yourself, when you’re looking for the perfect search engine marketing consulting firm: If that company isn’t on Page 1 of Google results, how can they promise that they’ll get me there?

Mequoda Method SEO Campaign Management

1 Piece of Content + 90 Minutes = Millions in Revenue

SEO Campaigns Made Easy

Proven methods and a new idea for blockbuster SEO campaigns

A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for search engines using those keywords.

I’m not giving that advice.

Using Custom OFIEs to Increase Website Conversion Rates

Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

Creating Engagement and Sharing Your Content

5 actions for creating engagement discussed at Bootcamp

Online publishers and content marketers are taking numerous strides to share their engaging content.

A few of these will be discussed during our Digital Content Marketing Bootcamp in New York City on January 24th. This one-day intensive is designed to help online publishers and content marketers start, run and prioritize their digital transformation.

Building Your Email Marketing Lists in 2012

Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.

In 2012, here are a few strategies you can implement to help generate more inbound traffic.

Tips for generating more website traffic and building email marketing lists

Bring Content to Your Audience with the Right Person

The right content marketing specialist will help you connect with your audience easier

How well does your editorial staff understand the topics you provide content on? In order to develop new content and share your current content while bringing it to new channels, you need a content marketing specialist who understands the content and is interested in it.

The right content marketing specialist possesses key skills needed in the digital landscape. Beyond having passion for the topics you cover, they need to be trained in search engine optimization, online PR techniques and link building.

Using Mequoda Best Practices to Define Your Internet and Content Strategies

A guidebook for exploring options available to maximize online revenues

If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to decide – like choosing an ESP, which is just one of the 49 steps – we will be addressing them at the Mequoda System Strategy Bootcamp.

We’ve called this bootcamp by any number of names over the years. People like Clay Hall, Tom Winsor and Bob Brady – professionals who are in the know and on our advisory board – understand and recognize this type of event.

Audience Development for Online Editors – Updated

7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience

In today’s digital landscape, online editors have a hand in developing a brand’s audience, even beyond the written content they produce.

An article from eMedia Vitals once stated the role of an online editor well. “…Increasingly we are, directly or indirectly, charged with creating content aimed to maintain and attract an audience – a.k.a. audience development”.

Online Publishers, Do You Get the Big Picture?

The Mequoda System Strategy Workshop details the complete picture for successful online publishing

We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.

Thus far, all my colleagues who have experienced the content have given rave reviews about the program.

The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center.

The Social Media Kick Your SEO Campaigns Need

Why social media should be a part of all your SEO campaigns

Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.

In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. If you read our free SEO Campaign Management white paper, you’d have learned these seven important steps:

Are You Targeting the Most Popular Online Activities?

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet & American Life Project, search and email continue to be the most popular online activities with adults. Both search and email are used by 92% of adults online.

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

The Mequoda System Strategy Workshop

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

Early Bird Pricing for Search Engine Optimization 2011 Ends…

Early bird pricing ends on Tuesday, July 12th so register now and save

Register for Search Engine Optimization 2011 Seminar now

SEO has become a fundamental skill in the digital landscape. If online editors, writers and content marketers aren’t knowledgeable on the best practices for SEO, then will not be as successful as possible in building website traffic and generating revenue.

The four modules taught at our upcoming Search Engine Optimization 2011 Seminar will provide context for the digital publishing environment while sharing techniques proven to build traffic, conversions and core audiences for B2B and B2C publishers.

4 SEO Modules for Generating More Traffic

Learn all beneficial uses for SEO; a fundamental skill

Being able to write for search engines opens a new world for online editors, content creators and publishers.

It is also a necessary skill-set to have within every online business in 2011.

Announcing the Mequoda SEO Workshop 2011…

Mequoda Gold Member Bob Kaslik Honored

Folio names Kaslik as a 2011 Audience Development All-Star

Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience Development All-Stars.

In its fifth edition of Audience Development All-Stars, Folio has compiled a group of “the most innovative individuals in circulation, consumer marketing and online audience development.”

41 Steps to Launching or Relaunching your Online Business

Our new step-by-step program goes from concept and theory to hands-on, practical guidance

A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the June NYC workshop, as we do a couple of times per year.

We began to realize that the seven principles we’ve used to teach the program historically have appeared to be too abstract. As it is, we’ve been teaching this program since 2004, and now, seven years later, the concept isn’t as revolutionary as it was then.

The 3 Best Free Reports of 2011

Internet strategies evolve quickly; keep up to date with informative free reports

Think about last year’s Internet strategy…what were you doing to build audiences and sell products?

Were you heavily using micropublishing and social networks like Twitter and Facebook to increase website traffic and further your content marketing reach?

The Most Common Use of SEO

Discover a shift in the way marketers are using SEO

Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.

What SEO efforts are you engaged in, and why? A recent article from eMarketer discusses data that shows the primary way marketers are using SEO.

How to Utilize Search to Build Your Audience

Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums

Download your free digital copy of our SEO Campaign Management Basics white paper now

In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.

The highest percent of external traffic came from search, which accounted for 41% of all external traffic for content publishers. Content sites followed with 31.3% and social media only accounted for 10.5% of external traffic.

Mequoda Summit East 2011 Preview

A glimpse at all our interactive sessions from September’s upcoming Summit in Boston

In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.

As an introduction to the four-day intensive, I wanted to provide you with a complete rundown of all the programming for this Boston event. Since more hands-on, actionable sessions are what our past attendees have asked for, we have included this content into the Mequoda Summit East 2011.

Three Goals for Content Licensing

Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams

2011 is the year of content.

2010 brought new advances in technology with tablet devices. The iPad was referred to as a game-changer for online publishers and that prediction may come to fruition this year.

How to Achieve Great Content Marketing

6 Components of a successful content marketing strategy

Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch to gain market share.

Content marketing needs to be a focus of all online publishers. If they do not embrace a content marketing model, they will surely lose audience members to competition that does focus on content marketing.

Overlooked Ways of Promoting Your Freemiums During an SEO Campaign

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results

In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.

Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.

SEO Campaign Management: 5 Ways to Promote Your Freemiums

If you build and promote it, they will come

Creating and updating your freemiums should be a goal for 2011.

Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.

This is why it’s so important to execute SEO campaigns on a regular basis.

How a Tweet Can Boost Your SEO Campaign

Three tips for getting more re-tweets to boost search engine rankings

Last month, both Bing and Google confirmed that Twitter has a direct impact on search engine rankings. We reported this a long time ago, but confirmation is always in the favor of any analyst.

By tweeting a link to your article, landing page, or any page that you want to get ranked, you are giving the page an immediate boost for being indexed. While search engines might otherwise take a day or two to index a new blog or page, a tweet from Twitter will get it indexed within the hour, sometimes almost instantaneously.

This however, doesn’t necessarily increase your search engine ranking, it’s simply a means of getting indexed. The next step is to get others to also share your page or blog article.

Content Marketing: Three Elements to Success for Online Businesses in 2011

With the New Year here, let’s all prepare accordingly

Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.

Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries.

Writing and Designing the Rapid Conversion Landing Page for SEO Campaign Management

Website components for more conversions

Online publishers have a challenging job nowadays.

Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at least, as many who experience free content are often persuaded to pay for additional, aligned content.

3 Reasons to Use Content Marketing in 2011

Are you citing these three reasons for engaging in content marketing?

The end of the year often signals a time of desired change in people. For those of us operating an online business, the New Year’s resolution should be to implement a content marketing strategy, or reevaluate your current one.

As this musing is typed, the ground in New England is being covered with snow flurries.

I, like the rest of Mequoda Group, am gearing up for our Mequoda Summit West 2011.

5 Steps for SEO Campaign Management

Discover how to start the process of SEO campaign management

In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search engine optimization.

To quickly recap, the overall reason online publishers engage in SEO campaigns is to increase visibility, email conversions and total revenue.

Critical SEO Information

A valuable checklist for SEO campaign management

How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find success with them?

SEO campaign management is a subject we’ve covered often at the Mequoda Daily. Anytime new information on the evolving topic arises, we share it with our audience through the blog.

SEO Campaign Management 2011

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.

Free Podcast on Search Engine Optimization Tips Released

This free podcast from Mequoda Group discusses search engine optimization tips and components of both SEO copywriting and SEO campaign management.

(Nationwide)—Paying attention to search engine optimization is the difference between getting high organic rankings in search engines and not being found by your audience members.

Search engine optimization is the process of improving visibility of a website and its web pages by incorporating your specific keywords in the page’s copy. Content marketers and online publishers engage heavily in search engine optimization in order to rank higher in search engines because the higher up in search results a listing appears, the better chance that publisher has of generating new email subscribers and overall revenue for the website.

SEO Campaign Tips on Link Building, Keyword Strategy and Gaining Landing Page Visibility

If you haven’t read SEO Campaign Management Basics, then you may be missing out on more traffic and inbound links

Download a free digital copy of SEO Campaign Management Basics now

One thing that editors and audience developers sometimes forget about is the process of getting inbound links. We are all busy and in the process of creating interesting content and optimizing that content for search engines, we forget to take additional steps in getting that content seen and linked to.

The best way to stop forgetting is put “Build X Amount of Inbound Links Each Day” on your To-Do List. Another good way to remember, and to devise strategies for getting inbound links, is to read or re-read our SEO Campaign Management Basics free report.

7 Great Ideas for Writing Free Reports

Create a giant archive of robust free reports for optimal SEO Campaign Management

Sometimes publishers know that they should be giving away free content in order to build their email list, but have no idea what to use for content. Should they create new content? Repurpose old content?

If you’re repurposing old content (and we suggest that you do), it’s a whole separate battle to try and come up with themes for your free reports.

Digital Skills – An Important Part of Content Marketing

Familiarizing yourself with these digital skills will help build your audience and increase website traffic

I talk about the future quite frequently. It may get tiring to read, but it’s a topic worth keeping in mind, especially since it feels like evolutions in online publishing and the state of the Internet itself are rapidly taking place. The future will be here before you know it, and it’s not worth getting caught by surprise.

The digital skills I am referring to are not necessarily new, but aspects of them do change.

Digital Skills

Week In Review: July 26th, 2010 – July 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Ways to Get 100% Google Visibility for Landing Pages While Engaging in SEO Campaign Management

This free report on SEO campaign management discusses ways successful online publishers are using niche terms to receive 100% search engine visibility

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