Digital publishers Hearst and Condé Nast add important pieces
We’re seeing some digital-focused personnel changes from major digital publishers.
We begin today with a story on Hearst’s new VP/Global Chief licensing director. Deadline reports, “Steve Ross, a top licensing exec who held positions at Fox Networks Group, News Corp, 20th Century Fox Film Corp and Mattel, has just been hired at Hearst Magazines as VP/Global Chief licensing director. He starts immediately and is responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce; brand migration including location-based and live events; and franchise development for Hearst’s portfolio.”
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Ross is no stranger to the world of magazines, as the article points out. “That portfolio contains Cosmopolitan, Esquire, Harper’s Bazaar and Seventeen worldwide, Car and Driver, Country Living, Elle, Good Housekeeping, House Beautiful, Marie Claire, Popular Mechanics, Road & Track, Town & Country, Veranda and Woman’s Day in the U.S.”
“Prior to joining Hearst, Ross led Fox Networks Group’s sales solutions marketing efforts as the head of brand integration.”
Our next story involves another recent hiring at Hearst, this time focusing on Hearst Digital Media. Variety reports, “Adam Harris, formerly head of sales strategy at Mashable, has joined Hearst Digital Media as VP of data products.”
“In the newly created position, Harris will be responsible for building and implementing data products across Hearst Magazine’s portfolio of digital brands. He reports to Troy Young, president of Hearst Digital Media.”
The article continues with a look at Harris’ digital expertise that he will bring to Hearst. “Most recently, Harris was SVP of sales strategy and partnerships at Mashable, where he was responsible for sales strategy, programmatic ad stack, the programmatic sales team, yield team and off-site syndication. Before Mashable, Harris was SVP of product strategy and partnerships at Collective, a programmatic ad company, and earlier in his career held various positions at EyeView Digital, Pointroll and LimeWire.”
Our last story also showcases the digital publishers’ focus on digitally-minded personnel, and it involves movement throughout another major publishing organization. WWD reports, “Condé Nast has found a new home for Anne Sachs, as W Magazine’s executive digital director. She will also continue to work with the company’s digital team and assume the role of editorial director of product and partnerships.”
“In her new role, Sachs will help spark W’s digital expansion, overseeing strategic growth, content creation and audience development across digital, mobile and social platforms, and including the site’s newsletters and other digital products. In addition to her job at W, Sachs will work with Condé Nast’s Digital Innovation Center in Austin, Tex., serving as editorial director of product partnerships.”
“Sachs, a former executive digital director at Glamour, had moved up to corporate in March, following a restructuring of the Glamour.com team. There she had held the somewhat amorphous title of executive director of Condé Nast’s Social News Desk. ”
Are you among the many digital publishers going through a significant restructuring? If so, set up a time to chat with us. Mequoda has extensive experience with restructuring publishing teams to accommodate digital transformations, and we’d like to guide you through that major change in a way that will help you attract, convert, engage and monetize more website visitors.